IT News and Events
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IT News and Events IT News and Events
Volume 284, Issue 1 << Previous Issue | Next Issue >>
IT - Email
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DKIM, DMARC, and SPF: Setting Up Email Security
DKIM, DMARC, and SPF are the three main mechanisms maintaining the security of emails.
"The related protocols let you prevent unauthorized servers from sending as your domain and give recipients a way to verify emails really come from you.

In this guide we'll explore what each technology does, why it's needed, and what you should do to set it up. You'll need all three pieces to maximize your email server's deliverability and reputation.

SPF

We'll take SPF first as it's the simplest and oldest item on the list. SPF uses DNS records to define the server IP addresses that can send emails as a domain..."

CloudSavvy IT, November 4th, 2021
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IT - Marketing
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5 Best Practices To Fuel Your ABM Strategy
Companies looking for a way to laser-focus their B2B sales and marketing strategies should look no further than account-based marketing (ABM).
"ABM is used to reach a clearly defined set of target accounts that your sales and marketing team agree on.

It takes the practice of trying to reach a crowd and replaces it with a one-on-one, personalized approach. It's most effective for your sales team because it helps them land high-value accounts that drive revenue. But in all reality, it's a joint effort between your reps and marketers. In fact, getting your sales and marketing teams together should be a priority when considering implementing ABM. Keep reading for more details on how to do that and other best ABM practices..."

Business 2 Community, November 4th, 2021
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5 Principles For Creating Lead Generation Content
Content creation is one of the best ways for technology companies to consistently generate leads.
"But how do tech marketers create engaging content that doesn't get lost in the sea of other blog posts, podcasts, and videos published every day?

Just creating more haphazard content isn't the answer. Every tech company needs a sustainable content marketing strategy that helps the business grow. Every piece of content needs to have a purpose and be meaningful to the audience.

Here are five principles for creating a lead generation content strategy that builds a path to the sale for tech companies..."

Business 2 Community, November 2nd, 2021
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How To Create Account-Based Marketing Content For More Sales
Everywhere you look on the Internet, marketers are busy trying to make the best of their budget by finding the most relevant audience to market to.
"The art of narrowing your target down to high-worth accounts and the likeliest to convert, and then sending personalized marketing messages to key decision-makers in these accounts is what is known as account-based marketing, ABM for short.

Unlike the traditional B2B marketing funnel, ABM flips both the funnel and the agenda. Instead of generating leads and nurturing them to conversion, here you identify the leads and nurture them to loyal customers..."

Business 2 Community, November 3rd, 2021
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How To Improve Your Social Media Marketing Strategy For 2022
Are you interested in improving your social media marketing strategy?
"If so, you're far from alone. Believe it or not, 2022 is right around the corner, so many business owners and marketers are wondering how to get more engagement and conversions from their existing social media accounts.

Globally, over 3.96 billion people use social media sites like Twitter, Instagram, and Facebook, and that number is growing. We expect to see more people using these sites to talk to friends and interact with their favorite brands in the coming year..."

Business 2 Community, November 5th 2021
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What CMOs Of B2Bs In Growth Stages Should Focus On In 2022
If I were a CMO of a B2B company in its growth stage (after Series A), this is what I'd focus on in 2022
1. Demand gen & brand marketing in the dark funnel

How do you generate demand and build your brand? The simple answer is creating and distributing different types of content on organic and paid social.

But if you want to go deeper, your content strategy needs to be aligned with where your potential customers hang out online and how they learn about and buy products, so conduct customer research.

You'll know it's working when you generate inbound opportunities (mostly through direct traffic) that translate into marketing-sourced SQOs and revenue. And make sure you optimize for these metrics.

Simply put, adopt a buyer-centric mindset.

Business 2 Community, November 2nd, 2021
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Why Customer Experience Is The Future Of Digital Marketing
Customer Experience (CX) expectations have been changing over the years due to the rise of digital marketing
"With better ways to communicate, customers are now expecting that all brands across industries offer multi-channel engagement. Brands are expected to maintain simple and clear communications across multiple media channels powered by different digital marketing technologies and strategies. Customer experience excellence helps brands acquire more customers and also maintain higher retention rates. Customer data is the key to success in enabling this marketing strategy..."
Business 2 Community, November 4th, 2021
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Why Lead Gen Is No Longer A Strategy
One of my favorite days as a marketer was when a CEO called to inquire about our training services after reading one of my blog posts
"The sales cycle lasted two days. He wasn't in our system and didn't fill out a form.

I'm not sure how he found our website and my post. (I probably should have asked.)

Had I not been regularly creating thought-leadership content, this opportunity would never have materialized. The CEO wasn't looking for a training solution, and there's no way an advertisement or product content would have caught his attention..."

Business 2 Community, November 3rd, 2021
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IT - Sales
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'I Feel Like I'm Being A Pest!'
As I talk to sales people, I'm hearing this frustration being expressed more and more, 'I feel like I'm being a pest...'
"Usually, it's the result of people being required to complete a series of cadences-email, phone, text, whatever. They are measured by the touches, probably because research says we have to reach out at least 14 times. Often, these comments are about the very first prospecting outreach.

I, also, hear this on qualified deals-particularly near the end of the quarter as sales people are pressured to book orders.

It's easy to see how they feel that way. Likewise, it's easy to see how customers feel that way about sales people's outreach attempts..."

Business 2 Community, November 2nd, 2021
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4 Reasons Why Digital-First Companies Must Invest In Social Selling Training Right Now
Digital-first companies that fail to invest in social selling training for their sales reps are doing a huge disservice to their team and their business
"Social selling is a force to be reckoned with, and the deployment strategy for this asset will play a vital role in the future of any digital-first sales team. Today, 61% of US marketers use social media for lead generation.

But expecting your sales reps to get up to speed by reading blog posts and through trial-and-error is wishful thinking. It's a missed opportunity that not only frustrates your sales reps but also holds back your business growth. Yes, your sales reps may one day be able to get up to speed and understand effective social selling, but training from an experienced source will accelerate the process and put them on the right path from day one..."

Business 2 Community, November 5th 2021
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How To Pick Better Customers Without Leads [Podcast]
A former CEO of our guest once said, 'Get me as many leads as you can; I'll let the sales team figure it out.'
"But what if those leads are mostly not interested? Time and resources could've been saved following up on smaller, more precise audiences instead. So, what led to this obsession with leads and why is it time for us to let go?

Justin Keller, VP of Brand Marketing at Terminus, discusses how to throw out lead generation in favor of ABM strategies..."

Business 2 Community, November 5th 2021
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What Is Customer Acquisition Cost, And Why Is It Important?
Customer acquisition cost (also known as CAC) is, as the name implies, the cost a business incurs in its attempts to acquire new customers.
"The CAC number is a critical metric for any company interested in monitoring its marketing return on investment (ROI).

More and more companies are measuring their CAC than ever before. For one reason, it's a more accessible metric to measure with digital marketing. Secondly, CAC has become an integral metric for companies that are making marketing decisions based on data..."

Business 2 Community, November 3rd, 2021
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7 LinkedIn Automation Tools To Reach Out To More Leads
LinkedIn is no longer limited to a job-seeking platform; it now allows brands to create company pages to promote their businesses
"In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%. It was almost three times higher than both Twitter and Facebook," reports Sweta Panigrahi in Business 2 Community

"Isn't this just amazing?

But here's a question that worries brands the most.

Do you ever find it difficult to reach out to more leads and send connection requests one by one? If you're nodding in agreement, you should know that there are many great LinkedIn automation tools for your rescue. They can help you manage your prospects and make your work efficient..."

Business 2 Community, October 27th, 2021
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SF IT vBeers Broward
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vBeers Wed 10th @ GP, Downtown with y.FTL and a Panel Discussion with Mayor of Fort Lauderdale and Community Leader
In-person, after work vBeers have resumed, but I will still host a virtual vBeers on the first and fourth Wednesday of each month

This Wednesdays meeting will be held at GENERAL PROVISION DOWNTOWN 300 SW 1st Ave suite 155 Fort Lauderdale, FL 33301

In conjunction with an event hosted by y.FTL: "Fort Lauderdale's Entrepreneurial Ecosystem - Panel Discussion with Mayor of Fort Lauderdale and Community Leaders"

Please register at https://yfloridapoweredbyendeavor.splashthat.com

"y.FTL is the second event in our y.FLORIDA speaker series. The evening will bring together panelists, founders, entrepreneurs and community members to discuss how Fort Lauderdale's entrepreneurial ecosystem has grown.

Panellists will discuss the changes they have witnessed, what they like, what they are worried about, and what they want to see continue to develop in Fort Lauderdale."

Panel starts at 6:30PM but feel free at 6:00 to network with fellow attendees. Afterwards, join us for another networking session with our panelists.

  • 6:30 pm - 7:00 pm Fireside chat with the Mayor
  • 7:00 pm - 8:00 pm y.FTL Panel
  • 8:00 pm - 8:30 pm Meet the Panelists

vBeers Schedule

  • November 10th - General Provision, Downtown
  • November 17th - Biergarten Boca, Boca Raton
  • November 24th - Zoom

  • November 31st - Zoom
  • November 8th - Funky Buddha, Oakland Park
  • November 15th - Biergarten Boca, Boca Raton
    Wednesday, November 10th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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Quality People, Quality Leaders
If you want to be a leader who attracts quality people, the key is to become a person of quality yourself. - Jim Rohn
Do you agree that before you can be an effective leader you must be viewed as a 'quality person'?

A good starting point is to think about Maya Angelou's quote: People will forget what you said, people will forget what you did, but people will never forget how you made them feel.

As a leader, how we make people feel absolutely impacts our work culture. It's essential that we deliver messages with not only clarity but also respectfully. There's no doubt we will have the need to deliver tough messages, but the way we do it makes a huge difference on how well the message is received, and it will also impact the ongoing relationship.

PeopleTek News, November 1st, 2021
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Member
  • Join The Miami Tech & Startup Community!
  • Free

Contributor

  • For Our Most Active Members & Ecosystem Builders
  • $10/Month

Partner

  • For Growing Startups & Companies
  • $10/Month

Interested in becoming a sponsor and supporting south florida's tech and entrepreneurial community? Email maria@refreshmiami.Com for more information.

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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