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Oct 25th, 2021 — Oct 31st, 2021 Generate the Custom HTML Email for this Issue
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Volume 283, Issue 4 << Previous Issue | Next Issue >>
IT - Email
Implementing DMARC to eliminate phishing emails
In this interview with Help Net Security, Alexander Garcia-Tobar, CEO at Valimail, explains the importance of implementing DMARC, as email is still greatly used by cybercriminals to infiltrate and attack organizations.
"Email has been and still is one of the most common attack tools used by cybercriminals. Why do you think this is so?

Email is the leading communications platform used daily by billions of people. Yet, it has no built-in authentication mechanism, allowing anyone to claim they are a trusted person or company, leading to unmitigated fraud and abuse. Compared to other transaction markets like credit cards and HTTPS (e-commerce), every transaction needs authentication..."

HelpNet Security, October 28th, 2021
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IT - Marketing
7 LinkedIn Automation Tools To Reach Out To More Leads
LinkedIn is no longer limited to a job-seeking platform; it now allows brands to create company pages to promote their businesses
"In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%. It was almost three times higher than both Twitter and Facebook.

Isn't this just amazing?

But here's a question that worries brands the most.

Do you ever find it difficult to reach out to more leads and send connection requests one by one? If you're nodding in agreement, you should know that there are many great LinkedIn automation tools for your rescue. They can help you manage your prospects and make your work efficient..."

Business 2 Community, October 27th, 2021
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10 Ways To Increase Targeted Traffic On Your Website
Your website is your 'storefront' on the internet and represents your business online. However, many entrepreneurs are focusing on social media and connecting with their audience there
"This is an excellent marketing strategy but you have to remember that Facebook and Instagram are owned and controlled by other people. Do you really want your business controlled by Mark Zuckerberg?! I have nothing against Mr. Zuckerberg but I'd rather be the one in control of my business!

The issue many entrepreneurs face regarding their website is they don't know how to get people to visit it. You should always start with a professionally built site and good SEO practices but once you've taken care of the basics, these tips will help increase your website's traffic..."

Business 2 Community, October 29th, 2021
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6 Fantastic Social Media Calendar Tools For Busy Marketers
Can you guess what architecture, a road trip, and social media marketing have in common?
"Planning, that's right!

Even though all these three things can be improvised, intense planning is what makes them better. Planning, organizing, and execution are vital aspects of social media management.

To achieve success in this field, social media managers take the assistance of numerous tools.

And one type of those tools is a social media calendar tool. Social media managers all over the world won't tell you the secret to their flawless management and optimization of multiple social media channels at once.

But here, we will spill the biggest one out!..."

Business 2 Community, October 29th, 2021
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Predictions 2022: B2B Marketing Will Leverage Disruption To Structure A Redefined Role
Last year, we saw how the pandemic dramatically accelerated the digital destinies of business marketers
"Now, an array of accelerated trends is expanding the organizational remit and laying down new mandates for B2B marketers. Evolving buyers and technology, coupled with changing values and expectations, have led corporations to aim for a higher purpose in a changed market landscape. Our B2B team got together to predict how marketing leaders in 2022 will transform their organizations from the legacy of brand stewardship, lead generation, and sales support to become the architect of organizational success..."
Forrester, October 28th, 2021
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IT - Sales
4 Easy Lead Qualification Strategies For Better Clicks & Conversions
Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren't quality, then we are looking at vanity metrics.
"I like to tell many of my clients I'd rather have fewer leads that we know are likely to convert than waste a bunch of ad spend on users who are not a good fit for their goals.

And that's where lead qualification comes in. In this post, I'm going to cover:

  • What lead qualification is and why it's important.
  • How to identify your lead qualification parameters.
  • Four lead qualification strategies I use with my clients.

Read on to learn how to get leads that will convert into customers, and customers that will stay with you longer..."

Business 2 Community, October 26th, 2021
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Faster Onboarding = Faster Results: How To Craft Custom Onboarding Experiences And Reduce Ramp Time (Nov. 4th)
If you think your onboarding process sucks, well, it probably does.
"Bridge Group says 26% of sales leaders list their top concern as ramping new reps.

3 out of 5 reps will take 7 months to fully ramp. 1 in 5 will develop all of the skills and behaviors they need to be successful in nearly a year.

The good news? Efficient onboarding programs can improve employee performance by 11.5% and drive a massive impact on revenue..."

Sales Hacker , October 27th, 2021
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3 Inspiring Examples Of B2B Social Selling For Your Own Strategies
Marketing's Curse: Everyone talks a big game, but only few can prove it.
"Want to see examples of B2B social selling paying off in a big way?

In initial consultations with a business that is interested in B2B social selling, one of the biggest hurdles is being able to show that social selling will work for them. I can show case studies, talk about previous successes, and educate business leaders on the benefits that social selling can provide - but without some third-party examples to show social proof that sliver of doubt will remain until the results start to speak for themselves.

This happens because so many B2B businesses hear horror stories from other companies that invested in social selling, but never achieved results that made it worth their time. Maybe they hired a social media marketing agency that was incompetent or simply suffered from a lack of commitment..."

Business 2 Community, October 29th, 2021
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How To Improve Sales By Employing The 3 Ts
In a previous post on the five salesperson archetypes and the one that performs best, we explored the five salesperson archetypes and learned that the 'challenger' salesperson archetype outperforms all others by a wide margin.
"The data from Matthew Dixon and Brent Adamson's study, which resulted in their book titled 'The Challenger Sale,' suggests that the challenger archetype is defined by three unique capabilities. They called them the three Ts: teach, tailor, and take control.

Three Ts - Teach Prospects

The first of the three Ts (Teach) is to remind the challenger of the value of educating the prospect to build trust.

If you are going to continually bring value to a client, you have to embrace the responsibility of always bringing them new ideas and educating them on ways you can help improve their performance..."

Business 2 Community, October 28th, 2021
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How To Transform Your Sales Pipeline Into A Powerful Lead Generator With A Sales Incubator Program (Nov. 2nd)
Today's progressive organizations are relying on high-performing outsourcing and growth programs to increase their opportunity funnel with quality leads that convert
"In this webinar, we'll share a real world example of how a sales incubator program helped one company secure 30% more meetings and generate more than $400k in just a few months.

Save your spot!

If you can't make it to the live session, sign up anyway and we'll send you the recording..."

Sales Hacker , October 28th, 2021
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How To Be A High-Performing Outbound SDR
Sales development representatives (SDRs) are responsible for bringing new leads and determining if a prospect is a good fit or not
"They contact people that have made inquiries about the company. They do research to qualify prospective clients. SDRs play a vital role in the success of the sales team. However, if you want to stay on top of your game, you need to grow continuously and stay relevant.

Must-Have Skills of High-Performing SDRs

If you want to dominate the game, here are some skills you need to have:.."

Business 2 Community, October 29th, 2021
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CRM Data Not Delivering Promised Insights, Forrester Finds
"Companies implement customer relationship management (CRM) systems to give them visibility into their customers, including the oft-hyped '360-degree view of customers.'
"But all too often, the CRM systems are not delivering the insights they were promised, according to a new Forrester report commissioned by Odaseva.

According to Forrester's report, titled 'State of Enterprise CRM Data Management: 2021,' 47% of enterprises state they can't rely on their CRM data to provide a single source of truth regarding customer data..."

datanami, October 25th, 2021
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How to Create a CRM Strategy (Step-by-Step Guide)
Customer relationship management is the process and tools through which your company grows and maintains a long-term relationship with its clients and customers.
"Since it is a process and there are several tools on the market, it's important to craft an intentional CRM strategy, taking into account your unique business needs. Moreover, creating a CRM strategy should be a cross-functional endeavor that involves IT in the implementation process..."
CIOinsight, October 27th, 2021
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SF IT vBeers Broward
Online: vBeers South Florida - Monthly Virtual Meetups via Zoom

In-person, after work vBeers resumed in June, but I will still host a virtual vBeers on the first Wednesday of each month


  • November 3rd - Zoom
  • November 10th - Funky Buddha, Oakland Park
  • November 17th - Biergarten Boca, Boca Raton

  • November 31st - Zoom
  • November 8th - Funky Buddha, Oakland Park
  • November 15th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin

Wednesday, November 3rd, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
Colin Powell - Public Servant And Trailblazer
This week we want to recognize General Colin L. Powell (1937 - 2021) as it builds on last week's topic of Quality Person, Quality Leader.
"If a leader doesn't convey passion and intensity then there will be no passion and intensity within the organization and they'll start to fall down and get depressed." -- Colin Powell

"Powell's accomplishments are many. He was a former U.S. Secretary of State, the youngest and first black Chairman of the Joint Chiefs of Staff, and was instrumental in shaping foreign policy for the U.S. He earned the Presidential Medal of Freedom twice (along with many other medals), and was respected by U.S. Presidents on both sides of the political spectrum...."

PeopleTek News, October 25th, 2021
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