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Volume 283, Issue 3 << Previous Issue | Next Issue >>
IT - Marketing
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10 Content Marketing Trends To Watch In 2022
Content marketing is crucial for growing your brand and reaching the right audience.
"Without it, you will not create leads, increase conversions, or expand your email list.

If you can keep up with what your customers want, you'll be able to stay ahead of your competition.

Statista found that content marketing revenue has surpassed $42 billion per year and is still rising. As a result, many companies are prioritizing content marketing - if you don't, you risk being left behind.

Focus on the latest content marketing trends below and use them in your strategy to make 2022 the best year yet for your company..."

Business 2 Community, October 19th, 2021
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10 Tips To Generate Qualified Leads From Social Media
The power of social media platforms is not just limited to raising brand awareness and getting engagement on your content.
"Your social profiles hold the potential to generate qualified leads that you can turn into sales.

Sales is a lengthy process where, as per factoHR, nearly eight interactions are required to finalize a meeting with the prospects, and guess what? Social media can work as a great supporter in this entire journey..."

Business 2 Community, October 19th, 2021
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62 Free Marketing Templates You Didn'T Know You Needed
Doing anything for the first time ever is really hard. I recently helped plan a big event and as a content marketer.well.let's just say it wasn't my favorite task
"That's why the spirit in the sky created marketing templates.

I know that I would be lost and alone without so many of these templates. I've used them myself, as a constant employee of startups, and I can't imagine what other marketers do without them. So if you want to be proud of building from the ground up while not reinventing the wheel, take a look!

We've got templates for big plans, small requests, and everything in between. Many of them are our own, but we've included plenty of templates from others just in case you get sick of us.

Have at it!..."

Business 2 Community, October 22nd, 2021
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6 Instagram Tools That Will Make You A Pro Marketer
Social media platforms like Instagram have become a colossal part of our daily lives, with communication opportunities at our fingertips.
"It is integrated so well into our routine that we can't resist checking our feeds a dozen times a day.

According to WebsiteBuilder, 60% of Instagram users go on the platform to find new products. This is your green signal to brace up and work on marketing your products and services on Instagram using its many outstanding features.

But here's a question nagging marketers the most! ..."

Business 2 Community, October 20th, 2021
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8 Ways To To Improve Your Email Marketing Strategy In One Month
Email marketing is still one of the most effective forms of promotion available to small businesses of all types
"You have a dedicated audience you can reach who've already indicated they'd like to hear from you frequently.

According to studies by Statista, around 319.6 billion emails get sent each day. The number will hit around 376.4 billion by 2025. While not all emails are business related, many are. With so many messages flooding the average inbox, how can you stand out from the crowd?

Working to improve your email marketing strategy is a smart first step to higher return on investment (ROI). Here are the top ways to improve your email marketing efforts and gain maximum results with your target audience..."

Business 2 Community, October 18th, 2021
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Aithority Interview With Maggie Lower, Cmo At Hootsuite
Hi, Maggie. Please tell us about your journey into the marketing tech world?
"I started all the way at the entry level in strategy and project analyst roles and I'm grateful for that! I was very fortunate to work for people that appreciated my willingness to always say 'yes' to new things and things took off from there. I've been fortunate to work in financial services, human capital management and global staffing and recruiting industries in various commercial and leadership roles. I started taking on CMO roles when I joined Aon Hewitt in 2012. It's been a wild and wonderful ride. Marketing is one of the fastest-changing and most dynamic of the corporate functions (and possibly the hardest and least understood), in my opinion..."
AiTHORITY, October 18th, 2021
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How Does B2B Automation Marketing Improve Campaigns?
Marketers are always on the lookout for tools and tactics to make their marketing efforts more productive.
"B2B automation marketing as a phenomenon is fast pacing itself to popularity. It is a highly valuable tool to generate leads, nurture and gain new customers.

HubSpot in a survey found out that 76% of the businesses in 2021 report using automation in one way or the other..."

Business 2 Community, October 19th, 2021
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How To Build & Execute A Facebook Marketing Strategy
When it comes to reach, no other social media platform comes close to Facebook
"More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week.

The sheer size of Facebook means there's likely an audience for any product. But that doesn't mean you can set up, start posting and watch the magic happen.

Organic reach on the platform hovers around 5.2%. To succeed, you need to win the battle for attention and stay in the good graces of Facebook's algorithm..."

Business 2 Community, October 22nd, 2021
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How To Run A Successful Social Media Campaign
Launching effective social media campaigns is no easy task.
"There are far too many things competing for your audience's attention - including big brands with even bigger pockets. As a result, you need lots of patience, analytics, hard work, and impactful marketing to achieve successful social media campaigns.

Luckily, this feat is entirely possible - even for small businesses with limited budgets. You just need the right tips and insights.

Here's how to start a social media campaign the right way..."

Business 2 Community, October 22nd, 2021
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Marketing Operations: How To Choose The Right Strategy For Your Business
FacebookLinkedInFlipboard0 Marketing is the backbone of any business-without marketing, there would be no sales and no revenue
"Marketing is all about creating awareness for your brand, products, and services. It is about marketing your message in the right way, to the right audience, at the right time.

With so many marketing channels to choose from, it's important to have a well-thought-out strategy-or risk wasting time and money on ineffective campaigns. Executing a successful marketing strategy means having marketing operations in place.

What is marketing operations, and how should you go about choosing the right strategy for your business? Read on to find out.

Business 2 Community, October 19th, 2021
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Social Media vs. Search: Which Is Best For Content Marketing?
Social media and SEO are great tools for content marketing.
"Both are forms of inbound marketing, but they differ in many ways.

Content marketers are much more than writers.

They create high-quality, relevant content that brands can use to build their audiences and turn them into leads. But the best content marketers do much more than writing blog posts and product descriptions - they also analyze and report analytics and strategize about distribution channels.

They support your funnel in distinct ways by using social media marketing and search marketing to promote your content..."

Business 2 Community, October 20th, 2021
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Where To Delegate Your 2022 Marketing Budget
"I know, I know: we haven't even reached Halloween yet, let alone the holidays. But stay with me. Because if you're a fellow entrepreneur, now is the time to start thinking about your business goals for 2022.

Business goals start with marketing. And marketing starts with a plan. Start planning early, and you set yourself up ahead of your competition, so you're ready to hit the ground running in 2022.

Having the right marketing plan can make or break your business (I know - I've seen it both ways). Here are my top 4 recommendations for delegating your marketing funds in 2022..."

Business 2 Community, October 18th, 2021
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IT - Sales
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Podcast 183: Dear Sales Team, Set Your Own Quotas
In this episode of the Sales Hacker Podcast, we have Tom Glason, co-founder & CEO at Scalewise, a platform that provides scale ups with flexible access to world-class revenue expertise
Join us for an insightful conversation on lessons from over 20 years in B2B sales tech and how to support teams and leaders in achieving their professional potential.

If you missed episode #182, check it out here: Build a Sales Team from the Ground Up with Michelle Pietsch

Sales Hacker, October 19th, 2021
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3 Commonly Neglected Micromoments In Your Customer's Journey
In any customer journey, there are countless small efforts. These include efforts from the company serving the customer and effort from the customer themself.
"After all, the customer journey is really the journey of a relationship. The customer might be buying a product, but they're also engaging with the brand in a thousand small ways.

Think of the simple act of buying something through a digital channel:.."

Business 2 Community, October 21st, 2021
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Driving The Sales Pipeline With Data
Data is important to the sales pipeline. That's never been disputed much
"But the role of data has greatly expanded, leaving some organizations scrambling to align metrics and goals. It may not happen overnight, but the faster you can achieve that alignment, the better positioned you'll be to turbocharge your sales pipeline.

Why Sales Needs Data

As much as organizations might not want to admit it, the sales process is personal. The success of reps and teams depends on how much they sell - and is influenced by their individual styles, the relationships they form and the strategies they employ..."

Forbes, October 22nd, 2021
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Why Increasing Your Sales Team's Diversity Improves Your Bottom Lin
Diversity is a hot topic in many workplace environments, and there seem to be many inclusion initiatives to help diversify the job market
"While it may look like an issue of the past, women, who represent half of the world's population, weren't allowed the full benefits of work until the 1960s. Evidently, it's not exactly ancient history. College-educated women hold fewer than one-third of all B2B sales jobs despite being the better-educated gender. Additionally, race also plays a significant factor, with white people making up over 88% of the entire workforce in sales. The issue gets even more divided when it comes to wages and equal pay..."
Sales Hacker, October 21st, 2021
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IT - Social Media
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Joining The Conversation: Why Social Media Listening Tools Matter!
Social media has revolutionized the way brand managers market their products, and celebrities showcase their star power
"But, more than that, it has changed the way marketers approach the problem of understanding what drives customer needs, preferences, and expectations. Social media listening tools are consequently mission-critical for a marketing campaign that anticipates and actively hears the customer's voice. Millennial customers are increasingly on the lookout for sustainable brands, and the best way to understand what Next-Gen clients seek is to listen to them. Marketing experts are drawn to social media listening tools for diagnostics and assessing digital media outreach programs to effectively expand brand presence...."
Business 2 Community, October 18th, 2021
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IT - CRM
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The CRM Industry: A New Science For Customer Experience
Mike Boysen details his realistic approach to customer experience, addressing the CRM industry on the "why" and the "how."
"For those of you who are CRM, CX, or Martech professionals, I have some bad news -- the industry is stuck. I know the industry is booming, and I've been saying this for a few years. But when you look at the long tail of the Martech landscape, it shows a diminishing number of seats spreading out over a quickly growing number of brands. Not one of them appears to be a non-traditional competitor -- the kind that is known for disruption. But it seems clear that we have an industry that is vastly over-serving its customers in very specific areas and failing to identify the underserved areas where innovation opportunities abound..."
ZDNet, October 18th, 2021
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SF IT Sales
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In-Person Meetup for South Florida IT Sales and Marketing Professionals
Le Meridien Dania Beach

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Make sure you have the linkedin app on your phone as it has a nice feature for easily connecting with another attendee who also has the linkedIN app on their phone. -- no need for business cards! Make sure your LinkedIN profile is current!

Hosted by John J. McLaughlin

Monday, October 25th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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QwikCoach - An Online Coaching Revolution
QwikCoach - an amazing new offer from PeopleTek-is a web-based leadership development tool that revolutionizes workplace performance coaching.
Powered by e-coach, the leading name in virtual coaching solutions, QwikCoach provides simple direct access to world-class electronic coaching support and expert workplace performance coaches. It's all the help you need to build key workplace capabilities, unleash your full potential, and excel in today's modern workplace - a sure way to achieve success today and every day.

QwikCoach Is ...

  • The new performance improvement tool for the 21st century.
  • The personal coach you've always wanted and needed but for one reason or another was just beyond your reach. It's a whole new way to sharpen the abilities you need to perform at your best today and every day, plus all the insights and encouragement you need to keep growing. All for less than a dollar a day!
  • The just-in-time support you need to excel.

QwikCoachWhy You Need It ...

PeopleTek News, October 19th, 2021
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