IT News and Events
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Oct 11th, 2021 — Oct 17th, 2021 Generate the Custom HTML Email for this Issue
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Volume 283, Issue 2 << Previous Issue | Next Issue >>
IT - Email
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MIME (Multipurpose Internet Mail Extensions)
MIME (Multipurpose Internet Mail Extensions) is an extension of the original Simple Mail Transport Protocol (SMTP) email protocol. It lets users exchange different kinds of data files, including audio, video, images and application programs, over email.
"Unlike SMTP, MIME supports sending both ASCII text and non-ASCII data via email. For text in character sets other than ASCII, the MIME protocol is required.

Drawbacks of SMTP

SMTP, which emerged in 1981, is a standard protocol for delivering messages via email. However, the original SMTP protocol supported only 7-bit ASCII text communications that were both unauthenticated and unencrypted. With only 94 printable characters in ASCII, the system cannot deal with binary files or characters in non-English languages that use different writing systems, accented letters, etc.

Pure SMTP also does not accommodate sending video or audio data..."

whatis.com, October 14th, 2021
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IT - Marketing
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15+ Content Marketing Tips To Fix Your Biggest Content Problems
If you constantly face content marketing problems (especially in B2B), you're not alone
"No matter your industry or company size, limited budgets, weak strategy, and ineffective content plague everyone. Although these obstacles are frustrating, you can overcome them all with the right knowledge and resources. That's why we're breaking down the most common challenges marketers face-and offering our best content marketing tips, tools, and fixes to overcome them..."
Business 2 Community, October 11th, 2021
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The B2B Marketer's Quick Start Guide: Live Chat
In today's digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer - almost too many
"My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I'll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Without further ado.

Welcome to the eighth installment of The B2B Marketer's Quick Start Guide. Today's post is about Live Chat platforms. Check out the previous quick start guide posts on marketing automation and ABM orchestration..."

Heinz Marketing, October 12th, 2021
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10 Facebook Marketing Tips In 2021
Facebook is among the most used social media platforms for communication and interaction.
"As a marketer, you can create your business page and build connections with your potential customers and followers. Generally, valuable content, video posts, and the classic organic post are the standard type of posts.

Besides that, Facebook also offers you to advertise your products or services through paid ads. You can target a specific audience by using keywords, interest signals, demographics information, etc. Also, you can set up a Facebook custom target audience for retargeting those who have already visited your website or app..."

Business 2 Community, October 13th, 2021
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3 Digital Marketing Strategies To Navigate New Norms
If there's anything marketers have learned in the last 18 months, it's the importance of pivoting their strategies with confidence, and aligning with the behaviours of the target audience they are interested in engaging with
"Because this approach will continue to be relevant, we've identified some of the key learning opportunities from the last year to help you navigate today's unique challenges and seamlessly pivot your marketing strategies...

Throughout 2020 and into 2021 we've seen a historic shift to digital. This shift is important for marketers to take note of because of the subtle impact it continuously has on consumer behaviour. Consumer habits never stop evolving, and by keeping a pulse on which channels are seeing the biggest change in digital, you can find ways to align with consumer expectations and trends..."

Business 2 Community, October 12th, 2021
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5 Tips To Create Interesting & Engaging B2B Content Marketing
We hate to say it, but way too much B2B content marketing, uh, sucks. Sorry, but it's true. It's dry. It's dull. Or, worse, it's self-indulgent. (And, trust us, we've been guilty of this too.)
"Ultimately, good B2B content marketing is about serving people interesting, unique, and relevant content-even if you're not selling the most exciting product.

Luckily, with the right insights, you can still find ways to give people high-value content that connects with your audience and helps you achieve your goals. Want to know how to do that? You've come to the right place.

5 Tips to Create Better B2B Content Marketing

If you've been stuck in a creative rut, or are working on a fresh B2B content marketing strategy, here are some helpful tips and reminders (based on the biggest mistakes we see brands make) to strengthen your content and improve your results..."

Business 2 Community, October 15th, 2021
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Want Clients to Really Take a Look? Put It In An eBook
Let me ask you a question. What would you remember better, the number 74702 or an elephant eating peanut butter?
"Now, chances are, you'd have an easier time remembering the elephant because it is a visual and it also involves multiple senses. You may love or hate peanut butter, but you remember that smell. Can't you? You know that elephants are gray and peanuts are brown. Maybe you've gone to a circus or a zoo and you've actually fed peanuts to elephants. But chances are, you probably haven't seen an elephant eating peanut butter.

Now, let's go back to that number. Do you remember what it was without scrolling back? What if I told you that it was a 747 with a 02 on the tail? Would that help you remember 74702? That's because it gives you a visual to remember that number, and that tool or mechanism makes it easier for us to internalize what it is we're trying to remember..."

Business 2 Community, October 14th, 2021
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What Growth Marketing Really Means (+22 Strategies To Do It Right)
To many business owners and marketers, the term 'growth marketing' may seem redundant. Marketing is what you do to grow a business, so isn't all marketing growth marketing?
"Too many professionals get this definition wrong and end up missing out on major opportunities for growth. So what exactly is it? In this complete guide to growth marketing, we're going to cover:

  • The true definition of growth marketing and its benefits.
  • Growth marketing vs traditional marketing and growth hacking.
  • How to do it using the five stages of the AARRR framework.
  • Growth marketing strategies and important metrics for each stage.

Let's get started..."

Business 2 Community, October 16th, 2021
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Why These Common Marketing Strategies Might Actually Be Ineffective
Just like every customer is unique, so too is every business, and that means their marketing strategies should be too
"While leveraging popular or 'tried-and-true' marketing methods may save time or resources when it comes to upfront planning, in the long run, your business may not see the ROI you were hoping for. If you're going to be intentional about your marketing, you probably should avoid these eight common strategies..."
Business 2 Community, October 12th, 2021
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Data Tips For Marketers Part 2: Getting Better Survey Data
In my last post, I talked about some methods of automatically cleaning survey data to fix a few common usability issues that come from most survey tools.
"While useful, the functions listed there are for triage on data sets that have issues, but what about how you discover issues in the first place? How about avoiding them entirely? In this post, we will go over some tips on what to look for that could cause issues in your survey data sets.

Tip 1: Have a sampling & analysis plan

Ok, I get it, this sounds obvious, but it is surprising how many folks get caught up in things like wording, completion time, goals, and promotion. Analysis plans often get left in the dust, but they are very necessary at the design-stage of the survey, not after you have your responses..."

Heinz Marketing, October 15th, 2021
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The Obsession With MarTech Has Gotten Out Of Hand
Wouldn't it be amazing if every customer behaviour could be neatly converted into a metric and tracked, if each website click led directly to a purchase, if data painted a straightforward and compelling story?
"Sadly that's not the case, but you wouldn't know it from the promises made by the growing number of marketing technology - aka martech - companies which have exploded onto the landscape in recent years.

Gartner famously predicted back in 2012 that, by 2017, CMOs would spend more on IT than CIOs, as marketing became increasingly more technology-reliant..."

Business 2 Community, October 13th, 2021
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IT - Sales
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'The Joy Of Selling..,' Have We Lost It?
As a preface, my friend, Hank Barnes, wrote me saying he and several others are declaring October 12 as 'World B2B Pet Peeve Day.' He asked me to contribute a post commemorating this occasion.
I struggled a moment. Regular readers know that I write a lot about 'pet peeves.' Whether it's bad prospecting, bad Social Channel interactions, bad selling, weak sales management, ineffective training, and so forth. I've written so much on where we are underperforming our potential as sales professionals, or undeserving out customers.

I thought for a while, then realized something that has been bothering me for some time, I'm not sure how well I can articulate it. But it seems we, sales professionals, have lost the 'Joy Of Selling.'

Business 2 Community, October 14th, 2021
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8 Types Of Sales Tools: How To Find The Right Ones To Close More Deals
In a world where customers have access to more information than ever before, it's not surprising to see that sales is ever-evolving. The digital world has completely changed the sales game.
"HubSpot's research found some interesting insights:

  • 57 percent of salespeople think buyers are less dependent on salespeople during the buying process.

  • Only 29 percent of people want to talk to a salesperson to learn more about a product, compared to 62 percent who will consult a search engine.

The changing landscape of sales is bringing new challenges and making pre-existing challenges even more difficult. In fact, HubSpot's research also found that 30 percent of salespeople say closing deals is getting harder now..."

Business 2 Community, October 15th, 2021
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Lead Nurturing And Lead Generation
Is your marketing goal really lead generation? Or, is your goal to get more customers? There is a difference, and without a lead nurturing strategy, you're only going to be generating numbers.
"Let me explain.

Lead nurturing is required to continue the marketing conversation while the prospective customer is going through their buying cycle. The biggest B2B marketing myth is that buyers will exhibit a buying behavior on their first visit to a website. According to an article in MarketingSherpa 79% of un-nurtured leads 'source' will never convert into a customer.

The B2B buyer's process is, as you know, a very long and complicated process. A 2020 study by Gartner 'source' found that the rapid change in the buying dynamics partnered with the buyer's online behavior is requiring businesses to completely re-think their marketing strategies...

Business 2 Community, October 12th, 2021
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Unlock The Unlimited: Sell Solutions Before There's A Problem
So long as there are products and services offered by an organization, there will be the existence of a sales force
"The basic fundamentals of selling are simple: a customer expresses a desire for something and, in turn, someone sells them a product or service to address that desire. Essentially, sales are how an organization converts a 'want' into a 'need.' While these fundamentals are timeless, they are rooted in a reactive process.

When an organization focuses solely on sales in a reactionary way, they can be quite limiting. So, instead of waiting for a customer to have a need, where a plethora of competitors stack up with their own products or services to fulfill that need, you can actually help a customer discover a need they never knew they had..."

Business 2 Community, October 11th, 2021
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SF IT Sales
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In-Person Meetup for South Florida IT Sales and Marketing Professionals
Le Meridien Dania Beach

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Make sure you have the linkedin app on your phone as it has a nice feature for easily connecting with another attendee who also has the linkedIN app on their phone. -- no need for business cards! Make sure your LinkedIN profile is current!

Hosted by John J. McLaughlin

Monday, October 25th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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Leadership: Decision Making Factors
Did you know our style, preferences, and personality impact how we make decisions? One example is how our Myers-Briggs Type Indicator (MBTI) impacts our decision-making process.
"In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing. You'll never have all the information you need to make a decision." - Theodore Roosevelt

Those that are Type E (Extraversion) are more likely to:

  • Want to talk it through first
  • Respond in an energetic way
  • Start with external data
  • Crave breadth
  • Consider impact on environment first
  • Share thoughts and feelings freely

Those that are Type I (Introversion) are more likely to: ..."

PeopleTek News, October 11th, 2021
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SF IT vBeers Boca
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In Person: vBeers South Florida (Biergarten Boca) (October 20th)
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

October

  • Wednesday 20th - Biergarten Boca, Boca Raton
  • Wednesday 27th - Mike's at Venetia, Miami

November

  • Wednesday 3rd - Zoom
  • Wednesday 10th - Funky Buddha, Oakland Park
  • Wednesday 17th - Biergarten Boca, Boca Raton
  • Wednesday 24th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

Hosted by John J. McLaughlin

Wednesday, October 20th, 2021: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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