In 2022, Insights-Driven Sales Organizations Will Win
Forrester, October 5th, 2021
October 5, 2021,
Volume 283, Issue 1

The B2B sales profession is at an inflection point. Sales leaders have the opportunity - really, the obligation - to transform their organizations or risk being at a competitive disadvantage

"This isn't just hyperbole. The shift has long been underway, driven by increasingly digital-first buyer preferences and expectations for a purchasing process that more closely mirrors consumers' experiences. In the wake of the pandemic - as many knowledge workers continue working remotely and rely even more heavily on digital means of transacting - the urgency has only grown.

Our planning assumptions 2022 report outlines three truths that will shape B2B sales executives' priorities in the coming year. Among them:..."

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