Customer Journey Mapping (or buyer's journey mapping) is a visual-representation method that many companies use to understand the emotional journey of their customers while interacting with different touchpoints (company's website, social media platforms, advertisements, referrals, etc.).
"It assists in redesigning the marketing and operational modules through which the companies can maximize their customer reach, retention, and satisfaction. The most essential elements of depicting these maps are how well all the information layers (customer experience, frontstage, backstage, and systems & processes) are visually presented, as well as if these visuals can portray the exact message you wish to convey.
A PowerPoint template with aesthetically pleasing objects can make it easy for you to highlight these sections and flow-of-information conveniently. Whether you have experience in mapping this journey or have just started to grasp the basics of this method, the following 8 tips can give you an edge on how to present the different information layers more compellingly and effectively..."
The B2B sales profession is at an inflection point. Sales leaders have the opportunity - really, the obligation - to transform their organizations or risk being at a competitive disadvantage
"This isn't just hyperbole. The shift has long been underway, driven by increasingly digital-first buyer preferences and expectations for a purchasing process that more closely mirrors consumers' experiences. In the wake of the pandemic - as many knowledge workers continue working remotely and rely even more heavily on digital means of transacting - the urgency has only grown.
Our planning assumptions 2022 report outlines three truths that will shape B2B sales executives' priorities in the coming year. Among them:..."
You've probably received one or two prospecting emails over the past week. But the question is: have you opened them or sent them directly to your trash?
"Only 62% of people say they will possibly open an email and marketers are trying to figure out how to be one of the lucky few.
Mike Conley, Former CIO Optim, currently CTO United Health Group, discusses the ways to get potential customers to open the emails and how to maintain those relationships once you have them.
Prospecting email mistakes
You're probably already aware of the most common mistakes marketers make when sending a prospecting email through your personal experience: The content doesn't relate to your interests or it's the same email for the fifth time in a row..."
Sales leaders and sales operations leaders have a lot at stake in annual sales planning: setting achievable targets, motivating the sales force, deploying optimum sales and territory coverage, and ensuring a cohesive buyer and customer experience
"And while the planning process is always a challenge, it's even more difficult in 2022 given the halted recovery, changing buyer expectations, and the pivot to digital selling.
Many factors go into effective annual sales planning, but there are two fundamental elements that are critical - now more than ever. They are the use of data-driven insights to drive greater precision in our selling motions and close alignment across revenue engine leaders. How sales organizations address these elements will make the difference between planning for executional success or frustration and failure.
Forrester's best-practice research goes into depth in these two areas. Here are highlights with some takeaways to apply to your 2022 planning efforts..."
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