The CMO And CIO Partnership In Digital Transformation
Forrester, October 6th, 2021
October 6, 2021,
Volume 283, Issue 1

The CMO/CIO relationship is a paradox: A strong partnership between marketing and technology teams is imperative to achieving customer success, but examples of great collaboration between the two have been scarce

"That's changing, however. The pandemic forced marketing and IT to work together, shrinking the collaboration gap. It has also revealed new opportunities for CMOs and CIOs to align their teams to accelerate digital transformation, especially around hybrid commerce.

There's no perfect org model for bringing marketing and technology together; even if there was, organizations don't change overnight. Your solution will depend on your company's culture and legacy. Still, you can accelerate the convergence between marketing and technology by..."

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