Many people want to know which is more important, marketing or sales. There is a (mostly good-natured) competition between the two disciplines, and it's a question small business owners have to consider, because they frequently wear both hats.
"Most small businesses focus on sales. This makes sense. If sales aren't going well, you uh.don't make any money.
The problem is, if you don't have a steady influx of new leads, even the best sales processes can't help you.
Sales is a Clear Path Forward
There's another reason businesses focus on sales, though, and it could be limiting your revenue..."
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