IT - Marketing

7 Inbound Marketing Strategies For 2021 (And Beyond)
Business 2 Community, October 4th, 2021
Inbound marketing is a content-led method of attracting new customers by providing relevant and valuable information.

"Inbound marketing is a content-led method of attracting new customers by providing relevant and valuable information.

By addressing the problems and needs of your target audience, you can build trust and credibility for your company, which leads to higher conversion rates and customer retention.

In this article, we'll go over several top-performing inbound marketing strategies for tech companies in detail. Apart from search engine optimization (SEO) and developing landing pages, they also include focusing on content marketing and hosting virtual events. So keep reading to learn more about how implementing inbound marketing strategies can help your tech company..."


Various businesses all over the globe were hopeful in the first half of 2021, with COVID-19 vaccination rollouts accelerated by governments

"These efforts were seen as a key to drive herd immunity against the dreaded disease to expedite the resumption of normal economic activities.

However, the emergence of new variants of the novel coronavirus poses another challenge across countries. Businesses are again faced with the responsibility of adjusting to these changes, ensuring they can safely operate while generating enough profit to keep their company afloat..."


How Memes Stormed The Marketing World
Business 2 Community, October 4th, 2021
Memes are everywhere! From Facebook timelines to Instagram feeds to Reddit threads, to Twitter, they are everywhere and are loved by the younger generations.

"What started out as a fun way of expressing humor and jokes has become a cultural phenomenon. Memes are to the 2020s what the Hippie movement was to the 1960s.

The business world has always tried to keep up with the changing cultural landscape. Adjusting to the tastes and preferences of younger generations is necessary in order for businesses to stay relevant in the market. This is what helps a business retain profitability and grow as a younger generation replaces the older one as the top consumer in the market..."


Marketing Mistakes: How To Pivot & Succeed
Business 2 Community, October 5th, 2021
We all make mistakes and marketing is no exception; but, learning from those mistakes, adjusting for the future, and implementing future strategies is the difference between failure and success.

"In this special Q&A, we speak with various members of the PEAK community about marketing mistakes, Q1 wins, and strategies to improve upon moving forward.

We discuss:

  • Biggest mistakes made as marketers
  • The COVID-19 pandemic impact & other key changes on Q1
  • Discussing strategies for moving forward

Biggest mistakes made as marketers

It's easy to feel like the only person making mistakes when you don't have any examples to show you otherwise. Despite the feeling, we all make mistakes - even as marketers. By sharing our mistakes, it can serve as a reminder that we're all human, but also as a way to improve and avoid those mistakes moving forward..."


Marketing vs. Sales: Which Is More Important?
Business 2 Community, October 6th, 2021
Many people want to know which is more important, marketing or sales. There is a (mostly good-natured) competition between the two disciplines, and it's a question small business owners have to consider, because they frequently wear both hats.

"Most small businesses focus on sales. This makes sense. If sales aren't going well, you uh.don't make any money.

The problem is, if you don't have a steady influx of new leads, even the best sales processes can't help you.

Sales is a Clear Path Forward

There's another reason businesses focus on sales, though, and it could be limiting your revenue..."


The CMO/CIO relationship is a paradox: A strong partnership between marketing and technology teams is imperative to achieving customer success, but examples of great collaboration between the two have been scarce

"That's changing, however. The pandemic forced marketing and IT to work together, shrinking the collaboration gap. It has also revealed new opportunities for CMOs and CIOs to align their teams to accelerate digital transformation, especially around hybrid commerce.

There's no perfect org model for bringing marketing and technology together; even if there was, organizations don't change overnight. Your solution will depend on your company's culture and legacy. Still, you can accelerate the convergence between marketing and technology by..."


The Ultimate In Sticky Marketing
AiTHORITY, October 7th, 2021
As online advertising explodes it can be easy to overlook older, off-line marketing tools.

"Businesses and brands can also feel a lack of control over the most powerful marketing of all, word of mouth. One underutilized marketing medium, combines direct mail, a gift, and a mini-billboard to strengthen relationships and increase word of mouth. Although Sticker Postcards may fly under the radar, there is little doubt amongst their users that they are the ultimate in sticky marketing..."

The Ultimate Marketing Engine
Business 2 Community, October 7th, 2021
What if I told you there are 5 simple steps to create ridiculously consistent growth for your business? Would you be interested in that? If so, then do yourself a favor and grab my friend John Jantsch's (the Duct Tape Marketing Guy) new book, The Ultimate Marketing Machine.

"I just finished it (he was nice enough to send me an advance copy) and there is some really good thinking in this 207-page marketing roadmap. And while I don't want to give away all the greatness, here is a glimpse of my favorite pieces of his brilliance.

The 5 Steps to Building The Ultimate Marketing Engine..."

See all Archived IT - Marketing articles See all articles from this issue