"The damage from executive email account takeovers can run into millions of dollars, as recent examples show.

In 2019, Toyota Boshoku Corporation lost $37 million after the information in a payment direction from a third-party was changed, sending millions to the fraudsters. The recent SolarWinds attack was bad enough, and now Nobelium, the group responsible, has since launched a campaign of email attacks appearing to originate from USAID after its Constant Contact email account was compromised..."

"Inbound marketing is a content-led method of attracting new customers by providing relevant and valuable information.

By addressing the problems and needs of your target audience, you can build trust and credibility for your company, which leads to higher conversion rates and customer retention.

In this article, we'll go over several top-performing inbound marketing strategies for tech companies in detail. Apart from search engine optimization (SEO) and developing landing pages, they also include focusing on content marketing and hosting virtual events. So keep reading to learn more about how implementing inbound marketing strategies can help your tech company..."

"What started out as a fun way of expressing humor and jokes has become a cultural phenomenon. Memes are to the 2020s what the Hippie movement was to the 1960s.

The business world has always tried to keep up with the changing cultural landscape. Adjusting to the tastes and preferences of younger generations is necessary in order for businesses to stay relevant in the market. This is what helps a business retain profitability and grow as a younger generation replaces the older one as the top consumer in the market..."

"Most small businesses focus on sales. This makes sense. If sales aren't going well, you uh.don't make any money.

The problem is, if you don't have a steady influx of new leads, even the best sales processes can't help you.

Sales is a Clear Path Forward

There's another reason businesses focus on sales, though, and it could be limiting your revenue..."

"Businesses and brands can also feel a lack of control over the most powerful marketing of all, word of mouth. One underutilized marketing medium, combines direct mail, a gift, and a mini-billboard to strengthen relationships and increase word of mouth. Although Sticker Postcards may fly under the radar, there is little doubt amongst their users that they are the ultimate in sticky marketing..."

"It assists in redesigning the marketing and operational modules through which the companies can maximize their customer reach, retention, and satisfaction. The most essential elements of depicting these maps are how well all the information layers (customer experience, frontstage, backstage, and systems & processes) are visually presented, as well as if these visuals can portray the exact message you wish to convey.

A PowerPoint template with aesthetically pleasing objects can make it easy for you to highlight these sections and flow-of-information conveniently. Whether you have experience in mapping this journey or have just started to grasp the basics of this method, the following 8 tips can give you an edge on how to present the different information layers more compellingly and effectively..."

"Only 62% of people say they will possibly open an email and marketers are trying to figure out how to be one of the lucky few.

Mike Conley, Former CIO Optim, currently CTO United Health Group, discusses the ways to get potential customers to open the emails and how to maintain those relationships once you have them.

Prospecting email mistakes

You're probably already aware of the most common mistakes marketers make when sending a prospecting email through your personal experience: The content doesn't relate to your interests or it's the same email for the fifth time in a row..."

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

October

• Wednesday 13th - Funky Buddha, Oakland Park
• Wednesday 20th - Biergarten Boca, Boca Raton
• Wednesday 27th - Mike's at Venetia, Miami

November

• Wednesday 3rd - Zoom
• Wednesday 10th - Funky Buddha, Oakland Park
• Wednesday 17th - Biergarten Boca, Boca Raton
• Wednesday 24th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

Hosted by John J. McLaughlin

"You say 'yes', and your boss says 'not so fast'. What?

If you are offered a job change internally (could be a promotion or a lateral move that suits your career plan), could your boss hold you back? What if there's no one to fill your position and the work must be done? It does not happen often, but it does occur, and your move could be held up.

As a leader, if key members of your team are aspiring to do more, (ex. get promoted or enhance their skills by joining another team), are you prepared to replace them?

It's a good idea to have serious chats not just related to development planning, but also about career desires and succession planning..."

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

October

• Wednesday 13th - Funky Buddha, Oakland Park
• Wednesday 20th - Biergarten Boca, Boca Raton
• Wednesday 27th - Mike's at Venetia, Miami

November

• Wednesday 3rd - Zoom
• Wednesday 10th - Funky Buddha, Oakland Park
• Wednesday 17th - Biergarten Boca, Boca Raton
• Wednesday 24th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

Hosted by John J. McLaughlin

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP and nonprofit - $,1000/year
• Ambassador - $2,500/year
• Premier - $5,000/year
• Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.