IT News and Events
Sep 27th, 2021 — Oct 3rd, 2021 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 282, Issue 5 << Previous Issue | Next Issue >>
IT - Marketing
disable
Types Of Digital Marketing Strategies And How To Use Them
There are different types of digital marketing strategies you can implement to achieve your digital business goals
"They are distinct, but in most cases they intersect, complement each other and even share the same communication channels.

In fact, it currently makes sense to use several strategies together, in order to get the most out of your business.

Before embarking on a new digital strategy, it is advisable to know how to implement a digital marketing strategy and better know your target customer, your competition, the communication channels and how to set goals...?"

Business 2 Community, September 28th, 2021
(Get More Information . .) open to premium members only

'Your Revenue Value Is Your Email List' - Supercharge Your Affiliate Email Campaigns
Diversify your content to grow your email list
"Email may not be the newest tool in the marketer's arsenal, but it still has a seat at the head of the table. 54% of small business owners list email marketing as their most important tool for increasing sales.

This is especially the case for affiliate marketers. An early lesson in business school is that companies become profitable through volume, not one-time purchasers or conversions..."

techradar.pro, September 27th, 2021
(Get More Information . .) open to premium members only

8 Key Digital Marketing Metrics
When we speak of marketing in the digital age, we no longer mean the vague feel-good awareness and light branding that we used to consider effective marketing.
"The digital age has made it necessary to employ highly scientific methodologies informed by very keen insights gained from the measurement of specific marketing metrics to track and predict business trends and patterns.

Marketing campaign metrics, also known as KPIs (Key Performance Indicators), are vital for monitoring and planning marketing initiatives and seeing how we might optimize them for best results. They form a sound base of knowledge by which marketers B2B business owners can formulate and implement all their business decisions..."

Business 2 Community, September 29th, 2021
(Get More Information . .) open to premium members only

6 Components To Understand When Evaluating B2B Marketing Campaign Performance And Cost Per Lead
Lead generation can be a challenge for B2B marketers. On the surface, the more leads that you generate, the lower the cost per lead (CPL) is and the better you feel about the elements of the marketing campaign.
"To take this one step further, it is essential to understand who these leads are, what they are costing you and what next steps should take place to ensure the leads are on-target to the audience you want to reach. These insights can help your organization set goals and budgets for the current marketing campaign and any in the future.

In this blog, we'll walk you through key lead generation calculations, techniques and best practices that can help you understand campaign results and take actionable steps for an optimized and successful lead generating marketing campaign..."

Business 2 Community, September 29th, 2021
(Get More Information . .) open to premium members only

3 Key Takeaways About Digital Marketing From Top Brands
"All distros run the same operating system at their core, Linux. They are more similar than different. Hence, the marginal cost (time) of looking for a better distro is much more than the marginal benefit of it. Say no to distributions made for specific purposes like Kali, CentOS, and OpenSuse. OpenSuse is great, but it is made for enterprise use. An everyday user won't ever need most of its features. To maintain it would be a waste of time. The same goes for the RedHat family..."
"Email marketing is fundamental to most brands' strategies, but digital marketing leaders rate it as one of the least effective channels in driving conversion. Why? Marketers have lost their grip on email personalization amid the customer churn and rapidly changing habits of the pandemic.

Struggling brands pursue quantity over quality and send generic product email blasts, whereas 'Genius' brands - those that rank highest in their industry on the Gartner Digital IQ Index (DIQ) - leverage customer data and segmentation to yield high engagement..."

Gartner, September 27th, 2021
(Get More Information . .) open to premium members only

6 Powerful Marketing Lessons As Told By A Former Teacher
When I transitioned into the marketing field after teaching elementary school students for over a decade, I initially thought that the two realms would be completely separate from each other without much overlap.
"I prepared for a steep learning curve coming from an industry so very unlike the new adventure I was embarking on. I swiftly realized, however, that while teaching is no doubt very different than the marketing world, there are many solid lessons from my teaching background that I can build on. In this blog I discuss six marketing lessons that I've learned directly from my experience working in an elementary school environment..."
Business 2 Community, September 29th, 2021
(Get More Information . .) open to premium members only

How to do ABM without an ABM tool - Part I
If you're trying to attribute sales to marketing efforts in an accurate and effective way, you need to invest in an attribution tool. And if you're trying out account-based marketing, you need an ABM tool...
"Or do you? We know that having the right tools is ideal for the smoothest process possible. That's why homeowners feel most comfortable hiring specialists to fix important things around the house, like plumbing, electrical, and other issues affecting major systems. Besides actually having the right equipment, these professionals provide a wealth of knowledge and experience that you just couldn't muster on your own..."
Heinz Marketing, October 1st, 2021
(Get More Information . .) open to premium members only

Referral Marketing: The Most Powerful Form Of Advertising
Which marketing strategy do you think brings the most returns on investment? Is it PPC ads? Or Email Campaigns? Or maybe Inbound Marketing?
"Well, the real answer to this question could depend on the type of campaign you are running, but referrals are almost always going to be somewhere on the top of the list. Yes, referrals are probably the most overlooked strategy that can bring the most valuable leads to your business and doesn't require you to spend tons of money, unlike other forms of marketing.

But there's a catch to it. Most people don't have the right approach to go about referrals. With the right factors put into their places, referrals can give you big results that too from important leads to your business..."

Business 2 Community, September 29th, 2021
(Get More Information . .) open to premium members only

IT - Sales
disable
Sales Training Vs. Sales Coaching: What's The Difference?
The world's best athletes train year-round to hit their numbers and reach their goals. Throughout their journey, they're coached and given opportunities to improve their craft.
"The same is true for the best sellers. Sales training and coaching are key pillars of a comprehensive sales enablement solution, so it's important to understand the difference between the two and why they work so well together

Sales training and coaching can benefit your organization in a number of ways, most importantly: they help ensure that your sales reps hit their number.

No matter where your organization is on its enablement journey, sales training and sales coaching are a resource to continuously improve your sales activities. In this post, we'll define sales training and coaching, as well as the how's and why's of implementing best practices.

Let's get started!..."

Business 2 Community, September 27th, 2021
(Get More Information . .) open to premium members only

Modernizing Digital Selling Solutions For The Post-Pandemic Era
Today's experience: Tailored, interactive, intuitive, and self-directed
"Digital transformation for B2B organizations has changed. The COVID-19 pandemic forced many companies to fast-track their transformation efforts to maintain operations with a remote workforce. For B2B organizations that sell complex solutions, this has been no easy task.

That's because B2B buyers today behave more like B2C customers-they expect more personalization and general convenience in their purchasing cycle, and they prefer to engage digitally. Digital engagement offers a benefit from the seller's perspective too: When sellers no longer need to board planes and spend time traveling to meet with customers, they increase output while decreasing the overall cost of sales..."

CIO, September 27th, 2021
(Get More Information . .) open to premium members only

Why Is Authenticity Important In Sales?
Being authentic in your marketing and sales process seems like a no-brainer. You've heard it a million times, you need to show who you really are to connect with your buyer
"Audiences are more distrustful than ever. Everyone is doing 'faux authenticity,' especially corporations. Your buyer can opt out of virtually every kind of marketing now, so the only way to guarantee you can infiltrate their world is if they let you in.

Buyers don't let you in unless there's a level of trust, and trust is cultivated through being yourself.

The problem is, it's scary, sometimes even painful, to be authentic.

My Mother is my Biggest Fan..."

Business 2 Community, September 28th, 2021
(Get More Information . .) open to premium members only

IT - Social Media
disable
6 Social Media Planning Tools At A Glance
Social media managers usually oversee all relevant social networks. In addition, they create individual content for each individual social media channel. However, this harbors time and resource challenges.
"Social media planning tools are used here, which make it possible to plan several postings in a platform in advance. To help you find your way through the jungle of diverse social media tools, we present six tools:

# 1 Hootsuite

Let's start with Hootsuite . Hootsuite is the most widely used platform - with more than 10 million customers - for managing social networks with a focus on small and medium-sized businesses..."

Business 2 Community, September 29th, 2021
(Get More Information . .) open to premium members only

SF IT Sales
disable
The Black Friday Summit (Oct 4-6)
Virtual

Join 50+ World-Class DTC Marketers, Agency Owners, And Founders As They Share Their Best Kept Secrets ... For Free! From copywriting to email marketing to paid ads and BFCM strategy, you can attend dozens of talks ... for FREE!

Hosted by The Black Friday Summit

Monday, October 4th, 2021: 9:00 AM to 2:00 PM Wednesday, October 6th, 2021
(Get More Information . .) open to premium members only

SF IT vBeers Broward
disable
Online: vBeers South Florida - Monthly Virtual Meetups via Zoom
online

In-person, after work vBeers resumed in June, but I will still host a virtual vBeers on the first Wednesday of each month

Zoom: https://zoom.us/j/792850274

  • October 6th - Zoom
  • October 13th - Funky Buddha, Oakland Park
  • October 20th - Biergarten Boca, Boca Raton
  • October 27th - Mike's at Venetia, Miami

  • November 3rd - Zoom
  • November 10th - Funky Buddha, Oakland Park
  • November 17th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin

Wednesday, October 6th, 2021: 6:00 PM to 8:00 PM
(Get More Information . .) open to premium members only

PeopleTek News
disable
Are Workers Today Different?
When we ask 'Are workers different today', we're not addressing changes made due to covid, but rather changes in the work culture and the transition from the Baby Boomer population to the Centennials
If your workplace consists of a blend of multi generations, do you believe there are noticeable differences in styles and behaviors? 5 generations have been identified with the approximate associated years below. (Note: different studies show differing ranges)

  • Silent Generation - born during the Great Depression and WWII (1925-1945)
  • Baby Boomers (1946-1964)
  • Generation X (1965-1980)
  • Millennials or Generation Y (1981-1996)
  • Centennials or Generation Z (1997 - )

The intent is not to label people, but rather share the perceptions of what each generation is known for.

PeopleTek News, September 29th, 2021
(Get More Information . .) open to premium members only

The Leadership Journey - Are You Ready?
Leadership development is a process, not a one-time event. The Leadership Journey takes place over twelve sessions, giving every leader the opportunity to maximize their growth potential
The PeopleTek Journey Program will help you:

  • Uncover how you communicate
  • Empower you with the methods to be most effective in communicating and working with individuals or group of people
  • Build critical competencies and raise your peak performance level
  • Help you at any stage of your career to overcome hurdles standing in the way of your progress
  • Help you with new challenges you may be facing in a new role
  • Learn to harness your strengths
  • Identify and improve upon gaps in your leadership
  • Become more effective, more confident, and grow overall as a leader and person Is the Journey Program right for you?
    PeopleTek News, September 29th, 2021
    (Get More Information . .) open to premium members only

Sponsor - SIM
disable
Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .) open to premium members only

Sponsor - ISACA
disable
ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
(Get More Information . .) open to premium members only

Sponsor - ISSA
disable
South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
(Get More Information . .) open to premium members only

Sponsor - Refresh Miami
disable
Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .) open to premium members only

Sponsor - Palm Beach Tech
disable
South Florida Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

South Florida Tech Hub is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
(Get More Information . .) open to premium members only

Sponsor - SFHIMA
disable
South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
(Get More Information . .) open to premium members only

Sponsor - PMI
disable
PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
(Get More Information . .) open to premium members only

Sponsor - IIBA
disable
IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
(Get More Information . .) open to premium members only

Sections in this issue:
click to jump to section