"They are distinct, but in most cases they intersect, complement each other and even share the same communication channels.

In fact, it currently makes sense to use several strategies together, in order to get the most out of your business.

Before embarking on a new digital strategy, it is advisable to know how to implement a digital marketing strategy and better know your target customer, your competition, the communication channels and how to set goals...?"

"The digital age has made it necessary to employ highly scientific methodologies informed by very keen insights gained from the measurement of specific marketing metrics to track and predict business trends and patterns.

Marketing campaign metrics, also known as KPIs (Key Performance Indicators), are vital for monitoring and planning marketing initiatives and seeing how we might optimize them for best results. They form a sound base of knowledge by which marketers B2B business owners can formulate and implement all their business decisions..."

"Email marketing is fundamental to most brands' strategies, but digital marketing leaders rate it as one of the least effective channels in driving conversion. Why? Marketers have lost their grip on email personalization amid the customer churn and rapidly changing habits of the pandemic.

Struggling brands pursue quantity over quality and send generic product email blasts, whereas 'Genius' brands - those that rank highest in their industry on the Gartner Digital IQ Index (DIQ) - leverage customer data and segmentation to yield high engagement..."

"Or do you? We know that having the right tools is ideal for the smoothest process possible. That's why homeowners feel most comfortable hiring specialists to fix important things around the house, like plumbing, electrical, and other issues affecting major systems. Besides actually having the right equipment, these professionals provide a wealth of knowledge and experience that you just couldn't muster on your own..."

"The same is true for the best sellers. Sales training and coaching are key pillars of a comprehensive sales enablement solution, so it's important to understand the difference between the two and why they work so well together

Sales training and coaching can benefit your organization in a number of ways, most importantly: they help ensure that your sales reps hit their number.

No matter where your organization is on its enablement journey, sales training and sales coaching are a resource to continuously improve your sales activities. In this post, we'll define sales training and coaching, as well as the how's and why's of implementing best practices.

Let's get started!..."

"Audiences are more distrustful than ever. Everyone is doing 'faux authenticity,' especially corporations. Your buyer can opt out of virtually every kind of marketing now, so the only way to guarantee you can infiltrate their world is if they let you in.

Buyers don't let you in unless there's a level of trust, and trust is cultivated through being yourself.

The problem is, it's scary, sometimes even painful, to be authentic.

My Mother is my Biggest Fan..."

"Social media planning tools are used here, which make it possible to plan several postings in a platform in advance. To help you find your way through the jungle of diverse social media tools, we present six tools:

# 1 Hootsuite

Let's start with Hootsuite . Hootsuite is the most widely used platform - with more than 10 million customers - for managing social networks with a focus on small and medium-sized businesses..."

Virtual

Join 50+ World-Class DTC Marketers, Agency Owners, And Founders As They Share Their Best Kept Secrets ... For Free! From copywriting to email marketing to paid ads and BFCM strategy, you can attend dozens of talks ... for FREE!

Hosted by The Black Friday Summit

online

In-person, after work vBeers resumed in June, but I will still host a virtual vBeers on the first Wednesday of each month

Zoom: https://zoom.us/j/792850274

• November 3rd - Zoom
• November 10th - Funky Buddha, Oakland Park
• November 17th - Biergarten Boca, Boca Raton

• November 31st - Zoom
• November 8th - Funky Buddha, Oakland Park
• November 15th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin

online

In-person, after work vBeers resumed in June, but I will still host a virtual vBeers on the first Wednesday of each month

Zoom: https://zoom.us/j/792850274

• November 3rd - Zoom
• November 10th - Funky Buddha, Oakland Park
• November 17th - Biergarten Boca, Boca Raton

• November 31st - Zoom
• November 8th - Funky Buddha, Oakland Park
• November 15th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin

online

In-person, after work vBeers resumed in June, but I will still host a virtual vBeers on the first Wednesday of each month

Zoom: https://zoom.us/j/792850274

• October 6th - Zoom
• October 13th - Funky Buddha, Oakland Park
• October 20th - Biergarten Boca, Boca Raton
• October 27th - Mike's at Venetia, Miami

• November 3rd - Zoom
• November 10th - Funky Buddha, Oakland Park
• November 17th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin

If your workplace consists of a blend of multi generations, do you believe there are noticeable differences in styles and behaviors? 5 generations have been identified with the approximate associated years below. (Note: different studies show differing ranges)

• Silent Generation - born during the Great Depression and WWII (1925-1945)
• Baby Boomers (1946-1964)
• Generation X (1965-1980)
• Millennials or Generation Y (1981-1996)
• Centennials or Generation Z (1997 - )

The intent is not to label people, but rather share the perceptions of what each generation is known for.

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP and nonprofit - $,1000/year
• Ambassador - $2,500/year
• Premier - $5,000/year
• Executive - $10,000/year

South Florida Tech Hub is a nonprofit membership association Building South Florida into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.