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Volume 282, Issue 4 << Previous Issue | Next Issue >>
IT - Marketing
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High-Tech Lead Generation Strategies To Boost Conversion And Retention
Competition in the high-tech industry is very tough. It got even tougher because of the uncertainty and the change that rocked the whole world.
"The change has made a lot of organizations and businesses realize that working from home has a positive impact on their employees. And with that kind of set-up not going away soon, the demand for technology increased. But with greater demand, competition also increased.

The lead generation strategies and tactics you've used may not be enough to provide the results that will make you thrive. With the fast-paced changes in regulations, market dynamics, and loss ratios, high-tech companies need to have a solid sales foundation..."

Business 2 Community, September 20th, 2021
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How To Be A Great Marketer
There's this funny thing about marketing. Everyone has an idea of what it is; or what they perceive it to be, but when you ask them to explain it, there's a myriad of different definitions people use to describe the act and the profession of marketing.
"As the founder and brand director of a marketing firm, when people ask me what my job title is - it's a very simple reply. However, when they ask what it is that I do, and I start describing it - that's when their eyebrows really go up. That's because marketing is such a complex act and career. It's so complex, that just about every marketer has their own definition of what marketing is.myself included.

My definition of marketing is simply this, 'creating concepts to connect with consumers'. Very simple right? It's also very alliterative.which is a great tool for marketing..."

Business 2 Community, September 22nd, 2021
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Inbound Marketing 101: How To Attract And Close Your Ideal Buyers
When was the last time you enjoyed watching commercials? With the exception of maybe the Super Bowl, most people either mute them, skip them, or pay a premium on streaming platforms so that they don't have to watch them.
"And if you can't do any of the above, then you know perfectly well they then become the ideal break to go grab a snack or scroll through social media on your phone. Seriously. Nobody cares.

So what are businesses to do? After all, you need brand awareness to be successful. And how else are you going to let the world know about your new goods or services? Thankfully, inbound marketing is here to the rescue..."

Business 2 Community, September 22nd, 2021
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Top 5 Secrets Of Video Marketing To Grow Your Biz
Little shocked? How can video marketing let you grow that too for biz?
"This little trick has a zillion of advantages from increasing leads, to revenue.

Organizations need many things to drive like leadership, promotions, and many more. But in this noisy world, your brand needs a story to narrate!

Stories that are made for better marketing have extravagant emotions but to capture buyers like us they have to play with our nostalgia, influence who we trust, and help us make sense of complex information..."

Business 2 Community, September 20th, 2021
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Why Your Marketing Strategy Needs To Go Beyond Analytics
You hear a lot about analytics these days: how brands need to use 'the numbers' to create content and advertising campaigns.
"It's supposed to make you more efficient: analytics tell you what worked and what didn't so you can create more of what worked.

Sounds logical- what's not to like?

I'm not going to argue against analytics. It's useful to know what's resonating with your target audience. You'd be foolish to ignore that information.

But numbers aren't the whole story. If you follow them slavishly, you'll limit yourself to what's worked before. You'll shy away from breaking new ground..."

Business 2 Community, September 22nd, 2021
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IT - Sales
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6 Pain Points All Sales Teams Will Face In 2022
Most of 2020 and 2021 were filled with challenges due to the COVID-19 pandemic. As companies prepare for 2022, they'll find many of the same issues along with a few new ones. Not everything is due to the pandemic, but it is still impacting global sales.
"The landscape of business changed in 2020, with many businesses shuttering their doors forever during the second quarter. Experts estimate a 22 percent drop in the number of business owners. While many parts of the world have started recovering, there are still numerous issues companies must contend with.

How well your sales team adapts to the many changes can make or break your revenue. What exactly are the paint points your sales teams will face in 2022?..."

Business 2 Community, September 20th, 2021
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A Guide To Enterprise Lead Generation
Enterprise leads are the gold standard of lead generation.
They bring in large ACV (annual contract value), provide your business with more social proof, and bring in more overall revenue.

But as with anything great in life, they don't necessarily come easily.

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it's time to grow your strategy.

The Pipeline, September 23rd, 2021
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5 Tips For Increasing Customer Appointments
These days, many people lead busy, overworked lifestyles with competing tasks that require daily attention. As such, some customers are likely to forget that important business appointment they have made with you, and it may be up to you as the business owner to remind them.
"With social distancing rules still being enforced due to COVID-19, many businesses are operating on an 'appointment only' basis to manage the flow of customers. A missed appointment translates to missed sales opportunities, and it is very hard to fill a last-minute appointment. How can a business increase its customer appointments and increase the chances of having the customers show up for the meetings?..."
TechZone360, September 23rd, 2021
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Signals That Indicate Cross-Selling Opportunities
'Do you want fries and a coke with that?' - we've all had the ultimate cross-selling experience at McDonald's
Not to mention the temptation of Amazon's 'frequently bought together' section.

As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling.

Last year? They saw a 37.4% increase in revenue to a record $96.15 billion.

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Let's take a look at the signals that indicate it's time to cross-sell.

The Pipeline, September 23rd, 2021
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Stop Wasting Time Prospecting!
95% of our prospecting is just wasted time, so just stop it! It's too much time to find that 5% who want to talk, and if they really do, they'll reach out to you anyway, inbound is so much easier.
"Think about all the time you are wasting. You are sending those 1000's of emails-granted, it doesn't really take that much time, you've automated it. You only have to hit a few keys and you can send 100's of emails to unsuspecting people. 'Dave, I'd like to tell you about our products...'

You follow those with phone calls, that's much more time consuming, even if you have an intelligent dialing system that only connects you to the few people that pick up the phone. 'Dave, I'd like to tell you about our products..."

Business 2 Community, September 20th, 2021
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Are You Important To Your Customer?
I have to admit, and apologize to a few folks, I lost it in a meeting today.
We were talking about an account strategy. The sales person wanted to meet with the top executives of a very large corporation. I'd been asked to help strategize this and help figure out how they attract the attention to the top executives.

'How is what you do important to these executives?' I asked.

'Well they spend a lot of money on us,' replied the sales person, 'They should be interested in talking to us.'

Business 2 Community, September 20th, 2021
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How Small Datapoints Can Drive Big Deals
We've all heard of big data, that nebulous term used to describe a fire hose of information that often overwhelms companies.
"Big data gained a lot of steam - and hype - in the early 2010s. It was seen widely as a huge resource from which to draw business decisions and plan next steps. On the extreme end, some observers pegged big data to cure cancer by deriving personalized treatment options or to keep vending machines always full thanks to real-time sensors monitoring your candy and chip choices..."
The Pipeline, September 23rd, 2021
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3 Takeaways From The 2021 Gartner Market Guide For Sales Enablement Platforms
To buy or not to buy? That is the question - at least it is for the many revenue leaders looking to invest in an enablement platform.
"And with good cause: our sales enablement space is undeniably complex. As a result, overwhelmed buyers are more likely to retain subpar solutions even as research shows that modern platforms increase win rates. Faced with limited time and a messy market, what's a revenue leader to do?

For starters, keep reading - with this blog, we'll demystify the market and help you define what good looks like. Let's get started..."

Business 2 Community, September 21st, 2021
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Next-Gen Sales Execs Demand Automation
The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue
"That technology permanently shifted the way sales teams operated.

More than 20 years later, sales professionals are on the verge of another groundshift, this time to sales automation tools. Evidence suggests there will be increased adoption of this software and, similar to CRM, it will change how sales teams prospect and engage with leads.

'Early adopters of sales automation consistently report increases in customer-facing time, higher customer satisfaction, efficiency improvements of 10 to 15 percent, and sales uplift potential of up to 10 percent,' management consulting firm McKinsey & Company reported in 2020..."

The Pipeline, September 23rd, 2021
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Is Trust Sufficient?
Colleen Francis is running a fascinating survey on LinkedIn. She's posed the question, 'If buyers know you, like you, and trust you, will they buy from you?
"It caused me to reflect, 'is trust sufficient?'

Without a doubt, trust is can be a critical element in the customer's buying decision - we look at the opposite condition, 'Would people buy from people they don't trust?'

We are hesitant to buy from people/organizations we don't trust. We may do this when the risk is very low, when we are very familiar and confident in the offering, when there is no other reasonable opportunity..."

Business 2 Community, September 23rd, 2021
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Top ABM Insights: Maximizing the Sales' Role in ABM/ABX in 2021
It's a misconception that account-based marketing (ABM) is just a marketing initiative
"It's not, and it's also not about simply moving a marketing metric further down the sales funnel. Instead, it's about leveraging a target organization's entire list of relevant contacts and touchpoints through a unified content experience to get a revenue result.

To deliver an effective account-based experience (ABX), it's vital for you to align all your 'rock-face' or external-facing teams in executing it. These include the sales team, your marketing department, and your customer success (CS) representatives. After all, every interaction with a customer or prospect is a chance to deliver value. So, if you aren't making the most of those opportunities, you're leaving money on the table..."

AiTHORITY, September 24th, 2021
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Sales Process: The Key To Doing Effective Outreach (Without Being Annoying)
So, you've finally started seeing a healthy amount of leads being generated for your business. And it looks like things are finally working well for you
"All you have to do is convince your leads that your product can genuinely help their business. And there will be times when you strike a chord with them on your first try.

But let's be honest!

More often than not, you have to make a real good effort to stand out from your competition to get them to listen.

So, how do you break through?..."

Business 2 Community, September 23rd, 2021
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IT - CRM
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7 Ways A CRM Can Help Reduce Costs For Your Business
Are you still printing documents and piling them up in a file folder, or sending an email with the attached copy of what's been written on paper?
"Why not move to a CRM software? Using a CRM can help move into a digital workstyle! A recent study shows that 58% of offices across Europe store some kind of record-keeping material on-site rather than using a digital system; 2% have no structured way whatsoever to store customer communications.

Why not move to a CRM software? Using a CRM can help move into a digital workstyle! A recent study shows that 58% of offices across Europe store some kind of record-keeping material on-site rather than using a digital system; 2% have no structured way whatsoever to store customer communications..."

Business 2 Community, September 23rd, 2021
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SF IT Sales
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The Black Friday Summit (Oct 4-6)
Virtual

Join 50+ World-Class DTC Marketers, Agency Owners, And Founders As They Share Their Best Kept Secrets ... For Free! From copywriting to email marketing to paid ads and BFCM strategy, you can attend dozens of talks ... for FREE!

Hosted by The Black Friday Summit

Monday, October 4th, 2021: 9:00 AM to 2:00 PM Wednesday, October 6th, 2021
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In-Person Meetup for South Florida IT Sales and Marketing Professionals
Le Meridien Dania Beach

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Make sure you have the linkedin app on your phone as it has a nice feature for easily connecting with another attendee who also has the linkedIN app on their phone. -- no need for business cards! Make sure your LinkedIN profile is current!

Hosted by John J. McLaughlin

Monday, September 27th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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Do You Know Your Team?
How well do you know your team? If you've invested in your staff professionally, perhaps sponsoring the Leadership Journey, you may be familiar with things like Myers-Briggs Type, Listening Style, and preferred Conflict Mode.
"You also know how well they support goals, levels of accountability, and hopefully desired career paths. This is all good, but how well do you know them personally?

Investing time to know about life outside of work builds trust and strengthens relationships. We suggest building in perhaps 5 - 10 minutes in team meetings (team size is obviously a factor), but start the meeting with something fun, interesting, and informative.

Here are some ideas for questions:..."

PeopleTek News, September 20th, 2021
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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South Florida Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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