IT News and Events
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Sep 13th, 2021 — Sep 19th, 2021 Generate the Custom HTML Email for this Issue
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Volume 282, Issue 3 << Previous Issue | Next Issue >>
IT - Email
Using Email Headers To Verify An Email's Authenticity And The Future Of DMARC
Authentication protocols establish the identity of an email
"When someone receives and opens an email, they see the parts of the message that most people care about.

In addition to the message content (the body), the recipient will typically see a few header fields, such as From:, To:, Subject:, and Date: that convey basic information about the claimed origin and topic of the message.

Those headers represent just a small fraction of the headers that are part of the message.

  • The best email hosting providers
  • The 30 most-asked email questions answered!
  • Best email clients: Free and paid apps and software

The method for making hidden headers visible will differ depending on the mailbox provider. In Gmail, you can access the email header by clicking on the three dots in the upper right corner of a message and then 'Show Original'...", September 15th, 2021
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IT - Marketing
3 AI SEO Tools To Help You Beat The Competition
In this video, we're going to be taking a look at three awesome AI-driven SEO tools that can help you beat your competition and, honestly, scale a whole lot faster.
"These are tools that we use all the time here at our agency. I love these tools, I use them personally, myself, not just my team, but I use these tools on an ongoing basis as well. I'm going to walk you through the pros and cons of them and then some ways that you can actually leverage these tools.

Before we get into that, let's talk a little bit about why we should be leveraging AI, artificial intelligence for SEO. Artificial intelligence is great for tasks that are repeatable and time-consuming. Over the last few years, AI has made major strides in helping us speed up these types of repeatable tasks, these tasks that you do over and over and over. So if you're crunched for time, maybe you're a smaller team, even if you're on a large team, why not leverage a tool that's going to make your life easier?..."

Business 2 Community, September 14th, 2021
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In Growth Marketing, Signal Determines Success
Unlike a weak phone signal solely causing a grainy sound, in growth marketing, it can mean the difference between a successful program or a massive cash bleed.
"As we move toward an increasingly privacy-centric world, it is even more necessary for companies to nail down signal early on.

So what exactly is 'signal' in growth marketing? It can carry many different meanings, but holistically speaking, it's the event data in our arsenal to help guide decisions. When it comes to paid acquisition, it's vital to optimize and pass back the correct event data to paid channels. This is so that targeting and bidding algorithms have the most enriched data to utilize.

I've seen startups spend thousands of dollars inefficiently as a result of not having optimal signal in their paid acquisition campaigns. I've also spent millions at companies such as Postmates refining our signal to the best possible state. I'd like every startup to avoid the painful mistake of not having this set up correctly, instead making the most of every important ad dollar..."

TechCrunch, September 15th, 2021
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3 Hooks Guaranteed To Increase Customer Email Open Rates
If you're an email marketer, you know that to be an effective email marketer is to be a salesperson, copywriter, and creative director all at once. However, from a consumer's perspective, email marketing is often seen as one of the more annoying branches on the great tree of marketing.
" It doesn't have to be this way. Email marketing should be a mutually beneficial exchange between a brand and those that are interested in what the brand has to offer. I'm not sure exactly when, but somewhere in the universality of ecommerce, marketers lost their way.

Ideally, great email marketing is when those on your mailing lists anticipate your email instead of marking it as spam or sending it to their trash bin as soon as they see the subject line and your brand's name adjacent to it.

As marketers, it's time we transcend what people think about email marketing. Here are three efficient tactics to do just that, which will result in increased open rates, and better yet, more satisfied consumers which equal a favorable brand attitude..."

Business 2 Community, September 16th, 2021
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5 Data Points That Your 2022 Digital Marketing Strategy Must Include
Big data can be very important in your digital marketing strategy, but only if you focus on the right data points
"You must pay attention the data points that matter!

Long gone are the days when digital marketing was based on gut feel and what looked good. The industry knows data is critical to a successful strategy. The hard thing is knowing which data points to pay attention to - separating the signal from the noise.

With so much of marketing being quantifiable nowadays, it can be easy to get lost analyzing the wrong data and wasting time which could be better spent elsewhere. Preparing a comprehensive marketing plan before you close on your priorities for 2022 can save you some of these troubles..."

SmartDataCollective, September 16th, 2021
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5 Stats Businesses Need To Know About Content Marketing In 2021
What matters in content marketing this year? What is going to make your content strategy effective?
"Having great content is all well and good. Getting people to see that content is another thing entirely. That's where content marketing comes in.

You need to have a strategy for getting that content to wherever your target audience is.

There are many ways you can do this.

Social media, SEO, and PPC advertising are just a few of the ways you can market your content.

What makes things tricky is that trends are changing all the time. You need to be constantly evaluating whether you're reaching your audience in the best way possible..."

Business 2 Community, September 15th, 2021
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5 Ways Video Enables B2B Marketing Strategy
Good marketers not only balance creative demands with budget limitations, but also determine strategies to please their target audience
"They keep themselves equipped with the right tools. And since videos are the best tool to engage people, it makes sense to employ a fantastic video strategy to help tell your brand story and engage customers.

What is B2B Marketing?

Any marketing or content strategy focused on a business or an organization is called B2B (Business-to-Business) marketing. A company that sells goods and services to business buyers and procurement officers must use B2B marketing techniques to win business..."

Business 2 Community, September 15th, 2021
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7 Types Of Marketing Videos Your Website Visitors Will Love
Having a visually stunning and highly informative webpage is a crucial tool for any business online that wants to make an impact nowadays.
"But if it's to fulfill its intended purpose, your page needs appealing and effective content to engage new visitors on the spot - which can be a challenge!

Thanks to its versatility and creative potential, the good news is that video content provides you a great avenue to do just that. It's why skilled video production companies are in such high demand as of late.

However, even after you decide to use video content, the question of what type of video would be the best fit for your page remains. And the truth is that it entirely depends on your website's goals!..."

Business 2 Community, September 14th, 2021
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Accessibility Testing Tools: Top Options For Marketing Teams
Empathy is one of the most important tools in a marketer's toolkit. When you design email campaigns and other digital marketing content with accessibility in mind, you're putting empathy and inclusion into action
"Being empathetic means imagining yourself in someone else's shoes. Sometimes that's easier said than done. How can you be sure you're designing and developing accessible emails?

Accessibility testing is the process of examining digital content including web pages, emails, and user interfaces (UIs) to ensure people with various disabilities are able to use and interact with the content. Email accessibility testing reveals how marketers can improve their campaigns and email templates so that every subscriber has the opportunity to engage with what you're sending them..."

Business 2 Community, September 17th, 2021
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How To Develop A Content Strategy To Drive Revenue (+ Examples)
How much do you know about content marketing? While some people are masters of the craft, others believe in the misguided notion that inserting a couple of keywords into well written content is enough
"That may have worked a couple of years ago, but it's now as effective as trying to raise revenue by installing a payphone at your property. If you want to be successful in content marketing - really, truly successful - you need more than just a handful of keywords and the will to succeed.

You need a documented content marketing strategy.

Most enterprises don't start out with a content marketing strategy in place before they go to town posting on their blog. Instead, they pursue an ad hoc approach and hope for the best..."

Business 2 Community, September 18th, 2021
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Strategies To Succeed In B2B Digital Marketing
Without conferences and business travel, B2B marketers have shifted to different strategies, like demand generation and account-based marketing
"In a discussion for the How Agencies Thrive podcast, Rob Bridgens from Reflect Digital, and Brandon Langevin from StackAdapt discuss how B2B has embraced new digital marketing tactics.

They touch on what the unprecedented shift in B2B has looked like, and the positive impact it's had on the way companies interact with one another. Read on to learn three of their key insights, or listen to their discussion, here..."

Business 2 Community, September 16th, 2021
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Tips To Make Your B2B Thought Leadership Stand Out
Crafting thought leadership takes time and a significant investment of resources. So what do you do to make sure your thought leadership stands out from competitors and gets noticed in your industry? Let's take a look
"Stand-out thought leadership in the B2B space doesn't just discuss what is already known or look at common problems. Thought leadership that resonates and garners real interest says something new and unique. Your organization likely has innovative and experienced industry experts - people who have great perspectives on industry challenges. Tapping into their brains is where you will find the stand-out thought leadership you are looking for.

Here are a few examples of stand-out thought leadership:..."

Business 2 Community, September 18th, 2021
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IT - Sales
'But We're Making Our Number...'
Recently, I had an interesting conversation with an executive. It was a large organization. By most measures, it was extremely successful
But the executive was uncomfortable. As we peeled back his concerns and started looking at the data, we discovered some interesting things:

  • Sales/revenues had been growing very nicely.
  • But win rates were in the 20-25% range for qualified opportunities. Interestingly, this was driven less by losing to competition, but more by customers just getting lost in their buying journey.
  • Average deal values were pretty consistent. Renewals, retention were OK, but accounts weren't growing as much as the exec thought they should.
  • The company had 4 major product lines, but 70% of the revenue was coming from one.
  • Account plans were pretty weak, sales people focused on retention/renewal. They could make their numbers off that.
  • New customer acquisition was pretty good, lots of inbound interest.
  • About 85% of the people were making their numbers.

On the surface, it looked great. There was an attitude among many in the organization, 'Why change, we are making our numbers, things are great!'

Business 2 Community, September 13th, 2021
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New Research Reveals Roadmap To Account Based Marketing Success
MRP and Demand Metric Primary Research Report Reveals Key Differentiators between High and Low Performers and Provides a Data-Driven Roadmap to ABM Maturity and Revenue Impact
"MRP Prelytix, the only enterprise-class predictive ABM platform, announced key findings from its new primary research study, The State of Account-Based Marketing Maturity. The in-depth study of more than 1,275 marketers across four continents identifies an elite group of companies (23%) who report significant revenue impact from ABM and benchmarks the specific practices that set these leaders apart from their lower performing peers. The first-ever research goes beyond basic statistics on adoption and usage to provide a clear and nuanced view of current ABM practices, as well as 10 validated steps that marketers can adopt to achieve superior performance status..."
AiTHORITY, September 13th, 2021
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IT - Social Media
8 Free Social Media Marketing Courses That Won't Put You To Sleep
More than half of the world's population uses social media today for just about every aspect of life
"This makes it a staple in any digital marketing strategy, but with multiple rapidly evolving platforms, it's a bit of a beast to harness for business growth.

The other problem, as you'll soon learn, is that finding a free social media marketing course that is actually worth your time is harder than it should be.

Which is why I'm excited to share with you my list of eight courses that make for interesting and relevant online learning experiences. Each course covers a slightly different facet of social media marketing, including:..."

Business 2 Community, September 18th, 2021
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5 Things You Need To Win Your First Customer
A startup is a beautiful thing. It's the tangible outcome of an idea birthed in a garage or on the back of a napkin. But ask any founder what really proves their startup has taken off, and they will almost instantly say it's when they win their first customer.
"That's easier said than done, though, because winning that first customer will take a lot more than an Ivy-educated founder and/or a celebrity investor pool.

To begin with, you'll have to craft a strong ideal customer profile to know your customer's pain points, while developing a competitive SWOT analysis to scope out alternatives your customers can go to.

You'll also need to create a shortlist of influencers who have your customer's trust, identify their decision-makers who make the call to buy (or not), and create a mapped list of goals that align your customer's goals to yours..."

TechCrunch, September 15th, 2021
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SF IT Sales
In-Person Meetup for South Florida IT Sales and Marketing Professionals
Le Meridien Dania Beach

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Make sure you have the linkedin app on your phone as it has a nice feature for easily connecting with another attendee who also has the linkedIN app on their phone. -- no need for business cards! Make sure your LinkedIN profile is current!

Hosted by John J. McLaughlin

Monday, September 27th, 2021: 6:00 PM to 8:00 PM
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SF IT vBeers Broward
vBeers South Florida @ Flossie's Bar & Grill, Ft. Lauderdale (September 22nd) with South Florida Tech Hub
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!


  • Wednesday 22nd - Flossie's Bar & Grill, Ft. Lauderdale


  • Wednesday 6th - Zoom
  • Wednesday 13th - Funky Buddha, Oakland Park
  • Wednesday 20th - Biergarten Boca, Boca Raton
  • Wednesday 27th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

vBeers is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, September 22nd, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
Starting Your Leadership Transformation Is Easy
Register now for an experience that will benefit you for a lifetime.
'The Leadership Journey is the real diversity and inclusion program.'
  • VP Sponsor of emerging leaders

Why sponsors send their leaders to work with us:

  • Leaders are now more trusted
  • Leaders increase their self confidence and accountability to achieve results
  • Leaders build their careers and mentor others to do the same
  • Leaders are better communicators and handle change & conflict without wasting valuable time
  • Leaders now know where they are going and what how they will spend valuable time
  • Leaders understand that true diversity is in the skills, abilities, and talents each of us holds and know every person is valued for the special talents they demonstrate daily

You will communicate better, handle conflict more effectively, grow in confidence in who you're meant to be, and so much more when you experience our most popular solution: The Leadership Journey

PeopleTek News, September 14th, 2021
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Sponsor - SIM
Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map


Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
South Florida Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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