So, What Is Conversational Marketing? Your Right-Hand Guide
Business 2 Community, September 9th, 2021
September 9, 2021,
Volume 282, Issue 2

Instead of waiting on a seemingly endless hold for customer service, many customers are currently opting to use online customer service chats

"Live chats and other conversational touchpoints are also being used in marketing efforts. This conversational marketing option often leaves customers feeling heard, as 85% of customers report high satisfaction ratings for live chats. But what is conversational marketing, exactly?

Read on to learn more about how you can use this emerging trend to benefit your company and more, including:

  • What is conversational marketing?
  • Key benefits of conversational marketing
  • Conversational marketing strategies
  • Start improving your bottom line

What is conversational marketing?..."

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