What's hot? What's not? What works? What is on the way out? What is the latest in the world of B2B Marketing?
"We may not have all the answers, but we've done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond.
If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help.
B2B, or B-to-B, or BtoB Marketing: General Stats
A large majority, 73% to be exact, of B2B buyers involved in doing research and making the decision are millennials and over 1/3 are the sole decision-maker..."
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