IT - Marketing

3 Major Forms Of Digital Direct Marketing Explained
Business 2 Community, September 8th, 2021
Digital marketing is a form of marketing that has been around for years. It's one of the most popular forms because it can be done from anywhere, and it provides instant feedback in the form of data.

"Digital marketing comes in many different forms, but there are three major ways to do digital marketing. We'll discuss how each form of digital marketing can help your business grow, and provide some tips on how you can get started.

What is Digital Direct Marketing?

It's a form of marketing that involves delivering products or services directly to customers through an electronic medium. When done correctly, it can help you generate leads and improve customer loyalty. You can use it to promote your healthcare business by emailing people who subscribe to your list with timely offers and promotions..."


Four B2B Marketing Strategies For SaaS Companies
CXOtoday.com, September 10th, 2021
To market your SaaS products to a targeted audience, here are a few of the best SaaS marketing strategies to implement in 2021

"SaaS companies in India have made waves in the global market over the last few years. The focus on digitization has provided a huge boost to the SaaS ecosystem. With cloud usage soaring and companies going digital to drive remote working and virtual innovation, the SaaS ecosystem has been resilient. According to a recent Nasscom report, revenues for Indian SaaS companies total approximately $3.55 billion and are expected to grow to $20-25 billion in the next few years.

The SaaS industry is more competitive than ever before, meaning SaaS companies must differentiate themselves from competitors to stand out in a crowded industry. That's where SaaS marketing strategies come in..."


In this day and age, retailers have it a lot easier when it comes to marketing. In the past decades, they didn't have as many options compared to what we have now.

"Everything is more convenient-from brainstorming to execution-thanks to today's technological advances that provide multiple channels to bolster a brand's image. Promoting a business has gotten so much easier through digital marketing-and will continue to do so over the years as there are 40% of brands that said they target to increase their marketing analytics budgets for the year 2021.

For retailers who aren't exactly the tech-savvy type, here are some easy-to-learn budget-friendly strategies to get your retail business started on your digital marketing game plan..."


6 Reasons Why Chatbots Are The Future Of Marketing
Business 2 Community, September 8th, 2021
The business world has changed in several ways in recent years. Marketing is one of the aspects that has changed a lot

"Going from traditional off-line to online marketing, it has become digitized like most things in the world. You can now interact with businesses one-on-one through chatbots. Needless to say, bots are becoming more popular every day. Many companies are using them for different functions. Some have more than one chatbot handling their customers.

In addition to sales and customer service, marketers have started to adopt chatbots for many reasons. The main one is because customers demand so. Customers want channels that are accessible, simple, and fast. Chatbots have all these characteristics. That makes them a top priority for marketers today..."


B2B Marketing Stats For 2022 And Beyond
Business 2 Community, September 9th, 2021
What's hot? What's not? What works? What is on the way out? What is the latest in the world of B2B Marketing?

"We may not have all the answers, but we've done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond.

If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help.

B2B, or B-to-B, or BtoB Marketing: General Stats A large majority, 73% to be exact, of B2B buyers involved in doing research and making the decision are millennials and over 1/3 are the sole decision-maker..."


So, What Is Conversational Marketing? Your Right-Hand Guide
Business 2 Community, September 9th, 2021
Instead of waiting on a seemingly endless hold for customer service, many customers are currently opting to use online customer service chats

"Live chats and other conversational touchpoints are also being used in marketing efforts. This conversational marketing option often leaves customers feeling heard, as 85% of customers report high satisfaction ratings for live chats. But what is conversational marketing, exactly?

Read on to learn more about how you can use this emerging trend to benefit your company and more, including:

  • What is conversational marketing?
  • Key benefits of conversational marketing
  • Conversational marketing strategies
  • Start improving your bottom line

What is conversational marketing?..."

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