IT News and Events
Sep 6th, 2021 — Sep 12th, 2021 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 282, Issue 2 << Previous Issue | Next Issue >>
IT - Marketing
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3 Major Forms Of Digital Direct Marketing Explained
Digital marketing is a form of marketing that has been around for years. It's one of the most popular forms because it can be done from anywhere, and it provides instant feedback in the form of data.
"Digital marketing comes in many different forms, but there are three major ways to do digital marketing. We'll discuss how each form of digital marketing can help your business grow, and provide some tips on how you can get started.

What is Digital Direct Marketing?

It's a form of marketing that involves delivering products or services directly to customers through an electronic medium. When done correctly, it can help you generate leads and improve customer loyalty. You can use it to promote your healthcare business by emailing people who subscribe to your list with timely offers and promotions..."

Business 2 Community, September 8th, 2021
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Four B2B Marketing Strategies For SaaS Companies
To market your SaaS products to a targeted audience, here are a few of the best SaaS marketing strategies to implement in 2021
"SaaS companies in India have made waves in the global market over the last few years. The focus on digitization has provided a huge boost to the SaaS ecosystem. With cloud usage soaring and companies going digital to drive remote working and virtual innovation, the SaaS ecosystem has been resilient. According to a recent Nasscom report, revenues for Indian SaaS companies total approximately $3.55 billion and are expected to grow to $20-25 billion in the next few years.

The SaaS industry is more competitive than ever before, meaning SaaS companies must differentiate themselves from competitors to stand out in a crowded industry. That's where SaaS marketing strategies come in..."

CXOtoday.com, September 10th, 2021
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10 Digital Marketing Strategies That Move The Needle For Retailers
In this day and age, retailers have it a lot easier when it comes to marketing. In the past decades, they didn't have as many options compared to what we have now.
"Everything is more convenient-from brainstorming to execution-thanks to today's technological advances that provide multiple channels to bolster a brand's image. Promoting a business has gotten so much easier through digital marketing-and will continue to do so over the years as there are 40% of brands that said they target to increase their marketing analytics budgets for the year 2021.

For retailers who aren't exactly the tech-savvy type, here are some easy-to-learn budget-friendly strategies to get your retail business started on your digital marketing game plan..."

Business 2 Community, September 9th, 2021
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6 Reasons Why Chatbots Are The Future Of Marketing
The business world has changed in several ways in recent years. Marketing is one of the aspects that has changed a lot
"Going from traditional off-line to online marketing, it has become digitized like most things in the world. You can now interact with businesses one-on-one through chatbots. Needless to say, bots are becoming more popular every day. Many companies are using them for different functions. Some have more than one chatbot handling their customers.

In addition to sales and customer service, marketers have started to adopt chatbots for many reasons. The main one is because customers demand so. Customers want channels that are accessible, simple, and fast. Chatbots have all these characteristics. That makes them a top priority for marketers today..."

Business 2 Community, September 8th, 2021
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B2B Marketing Stats For 2022 And Beyond
What's hot? What's not? What works? What is on the way out? What is the latest in the world of B2B Marketing?
"We may not have all the answers, but we've done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond.

If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help.

B2B, or B-to-B, or BtoB Marketing: General Stats A large majority, 73% to be exact, of B2B buyers involved in doing research and making the decision are millennials and over 1/3 are the sole decision-maker..."

Business 2 Community, September 9th, 2021
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So, What Is Conversational Marketing? Your Right-Hand Guide
Instead of waiting on a seemingly endless hold for customer service, many customers are currently opting to use online customer service chats
"Live chats and other conversational touchpoints are also being used in marketing efforts. This conversational marketing option often leaves customers feeling heard, as 85% of customers report high satisfaction ratings for live chats. But what is conversational marketing, exactly?

Read on to learn more about how you can use this emerging trend to benefit your company and more, including:

  • What is conversational marketing?
  • Key benefits of conversational marketing
  • Conversational marketing strategies
  • Start improving your bottom line

What is conversational marketing?..."

Business 2 Community, September 9th, 2021
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IT - CRM
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How To Choose The Right CRM Software
Choosing CRM software is difficult with all of the options available. Compare features of the best CRM tools of 2021.
"For many businesses, customer data is the lifeblood of their organization. Customer relationship management (CRM) software organizes that information into a single console, making it easy to access and search to find what you need. Modern CRM software, however, offers much more than just a digital Rolodex. The best CRM tools make it easier to connect with your customers and build their loyalty.

To help you find the best CRM software for your organization, we've put together this guide so you can determine the features and considerations that are most important for your business..."

TechRepublic, September 10th, 2021
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SF IT Sales
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Come join us for the inaugural Fortinet PGA Championship Watch Party.
Come join us for the inaugural Fortinet PGA Championship Watch Party at the Hard Rock
Fortinet account managers, sales engineers and partners are looking forward to networking with you.

There will be door prizes, camaraderie, and a live look into The Fortinet PGA Championship from Napa Valley. Play in the 19th Hole Watch Party game and get a chance to win some Fortinet Championship gear.

Come out and grab a bite to eat and toast the start of something special. You may even leave with an engraved wine tumbler or pint glass.

Check out the web pages for cities, locations and times.

The Miami events will be at the Hard Rock - PLA Sports Bar (5 to 8 PM EST)

Hosted by Fortinet

Thursday, September 16th, 2021: 5:00 PM to 8:00 PM EST
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In-Person Meetup for South Florida IT Sales and Marketing Professionals
Le Meridien Dania Beach

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Make sure you have the linkedin app on your phone as it has a nice feature for easily connecting with another attendee who also has the linkedIN app on their phone. -- no need for business cards! Make sure your LinkedIN profile is current!

Hosted by John J. McLaughlin

Monday, September 27th, 2021: 6:00 PM to 8:00 PM
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SF IT vBeers Broward
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vBeers South Florida @ Flossie's Bar & Grill, Ft. Lauderdale (September 22nd) with South Florida Tech Hub
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

September

  • Wednesday 8th - Funky Buddha, Oakland Park
  • Wednesday 15th - Biergarten Boca, Boca Raton
  • Wednesday 22nd - Flossie's Bar & Grill, Ft. Lauderdale

October

  • Wednesday 6th - Zoom
  • Wednesday 13th - Funky Buddha, Oakland Park
  • Wednesday 20th - Biergarten Boca, Boca Raton
  • Wednesday 27th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

vBeers is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, September 22nd, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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We're All Different
Chances are your work culture is comprised of individuals that are not from the same 'mold'; we're all different in a variety of ways. What matters is how we embrace and leverage those differences
"As a leader, how and what are you doing to help others create and support an environment comprised of a variety of work styles and differences?

A few weeks ago we talked about a multi-generational workforce. Did you feel there were noticeable differences in styles and behaviors? Some feel yes, others say no.

We'll add to those differences. Consider values, practices, traditions, race/ethnicity, religion and gender in addition to age. Now think about preferred styles such as Myers-Briggs, DiSC, Listening, and Managing Conflict. The differences are endless!

We all have biases and filters. What we suggest is taking the time to examine those biases and recognize the impacts on our relationships and mindset. Studies show that differences enhance learning; growth occurs when we listen, process, and understand things from a different perspective. We also have to understand that our way isn't the only way!..."

PeopleTek News, September 8th, 2021
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SF IT vBeers Boca
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In Person: vBeers South Florida (Biergarten Boca) (September 15th)
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

September

  • Wednesday 15th - Biergarten Boca, Boca Raton
  • Wednesday 22nd - Flossie's Bar & Grill, Ft. Lauderdale

October

  • Wednesday 6th - Zoom
  • Wednesday 13th - Funky Buddha, Oakland Park
  • Wednesday 20th - Biergarten Boca, Boca Raton

Hang out with IT colleagues after work!

vBeers is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, September 15th, 2021: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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