"Business email compromise (BEC) attacks continue to plague security teams, with companies losing millions of dollars as a result, a new report from Area 1 Security suggests.

Analyzing more than 31 million threats across multiple industries, the security firm found that almost a tenth (9 percent) of attacks used identity deception tactics (spoofing, domain impersonation, display name impersonation, etc.). Other common tactics included credential harvesters, compromised links and attachments..."

"Whether you're a marketer or small business trying to keep up with the latest trends in search engine optimization (SEO), social media campaigns, email marketing, paid advertising on Facebook and Google Adwords - there's always something new happening that could affect your digital marketing strategy.

Before we head into 2022, I thought it would be helpful to look back at something major that happened in 2021..."

"If you've used a personalization token in an email, you've at least done some content personalization. But in an account-based marketing (ABM) approach, a simple personalization token may not be enough to influence contacts in your campaign. In an ABM-based strategy, you need to connect with contacts and buyers at multiple touch points and speak to their individual pain points based on their role at the company.

As you start crafting your next ABM campaign, here are six ways you can use content personalization within your strategy..."

"To many B2B companies, it's just beginning to hit home how much revenue they're losing because of it. According to HubSpot, the misalignment of the two teams costs $1 trillion a year because of wasted marketing efforts and low sales productivity.

Is it really that bad?

HubSpot's conclusion is based on research. 79% of the leads your marketing team painstakingly generates will probably never convert..."

"Businesses are always looking for new channels to help them better engage audiences and boost revenue. These two key objectives are part of their DNA.

While chatbots, social media influencers, and other avenues can all be exciting opportunities to drive growth, the brands that have stuck with email marketing as the backbone of their digital strategy are getting some of the best value.

Think of it like this: your email newsletter is your business's reliable old friend..."

And while having customer service representatives helping you manage questions and offer support is a good start, as your business grows, you need a more sophisticated way of keeping track of everything.

This is why customer service software is so important. But how much can it really help? How can you use it efficiently? And what are some of the best softwares in the market?

"At its most basic, your sales system must contain:

• Your funnel. This begins with discovery (the top of the funnel) and continues through low-cost products and services, right down to your high-end VIP coaching program.

• Payment system. Whether a shopping cart or a simple PayPal button, you have to have a way for people to pay you, and for them to receive their product.

• Customer support. Not just a help desk, customer support includes everything from your FAQ page to follow-up messages and encouragement. The last thing you want is for your clients to feel they've been abandoned as soon as they make a purchase.

Entire books have been written about sales funnels, but here's the basic idea:..."

"It's important to know your audience and trends if you want to obtain long-term clients. Staying up to date with the latest research and tracking tools can help you effectively reach new customers. There are several tools that can help you learn what's working the best in your industry and how to improve upon your strategy. Would you like to increase your bottom line? Take advantage of these tools, and let me know how these work for you!..."

Fortinet account managers, sales engineers and partners are looking forward to networking with you.

There will be door prizes, camaraderie, and a live look into The Fortinet PGA Championship from Napa Valley. Play in the 19th Hole Watch Party game and get a chance to win some Fortinet Championship gear.

Come out and grab a bite to eat and toast the start of something special. You may even leave with an engraved wine tumbler or pint glass.

Check out the web pages for cities, locations and times.

The Miami events will be at the Hard Rock - PLA Sports Bar (5 to 8 PM EST)

Hosted by Fortinet

online

In-person, after work vBeers resumed in June, but I will still host a virtual vBeers on the first Wednesday of each month

Zoom: https://zoom.us/j/792850274

• September 1st - Zoom
• September 8th - Funky Buddha, Oakland Park
• September 15th - Biergarten Boca, Boca Raton
• September 22nd - Mike's at Venetia, Miami

• October 6th - Zoom
• October 13th - Funky Buddha, Oakland Park
• October 20th - Biergarten Boca, Boca Raton
• October 27th - Mike's at Venetia, Miami

Hosted by John J. McLaughlin

"The PeopleTek Journey Program will help you:

• Uncover how you communicate
• Empower you with the methods to be most effective in communicating and working with individuals or group of people
• Build critical competencies and raise your peak performance level
• Help you at any stage of your career to overcome hurdles standing in the way of your progress
• Help you with new challenges you may be facing in a new role
• Learn to harness your strengths
• Identify and improve upon gaps in your leadership
• Become more effective, more confident, and grow overall as a leader and person

Is the Journey Program right for you?

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

September

• Wednesday 1st - Zoom
• Wednesday 8th - Funky Buddha, Oakland Park
• Wednesday 15th - Biergarten Boca, Boca Raton
• Wednesday 22nd - Mike's at Venetia, Miami

October

• Wednesday 6th - Zoom
• Wednesday 13th - Funky Buddha, Oakland Park
• Wednesday 20th - Biergarten Boca, Boca Raton
• Wednesday 27th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

vBeers is sponsored by TechLauderdale:

• "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

• Bronze - $500 (1 to 3 Employees)
• Silver - $1,500 - (4 to 25 Employees)
• Gold - $2,500 - (25 to 50 Employees)
• Platinum - $3,500 - (over 50 Employees)

Individual Memberships

• Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP and nonprofit - $,1000/year
• Ambassador - $2,500/year
• Premier - $5,000/year
• Executive - $10,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.