IT News and Events
vBeers South Florida (July 13th) Funky Buddha
Aug 23rd, 2021 — Aug 29th, 2021 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 281, Issue 4 << Previous Issue | Next Issue >>
IT - Email
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Business Email Compromise Attacks Are Getting Out Of Hand
BEC is costing businesses millions of dollars
"Business email compromise (BEC) attacks continue to plague security teams, with companies losing millions of dollars as a result, a new report from Area 1 Security suggests.

Analyzing more than 31 million threats across multiple industries, the security firm found that almost a tenth (9 percent) of attacks used identity deception tactics (spoofing, domain impersonation, display name impersonation, etc.). Other common tactics included credential harvesters, compromised links and attachments..."

ITProPortal, August 24th, 2021
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How To Make Email Safe For Business
When it comes to business communication, email is still king. Cybercriminals are aware of this fact, and they're constantly perfecting their attacks to successfully evade the built-in security defenses of Microsoft 365 and Google Workspace
"In this interview with Help Net Security, Dave Wreski, CEO at Guardian Digital, talks about modern email threats and offers protection advice for organizations.

Email is still the most used communication tool for modern businesses. With so many other options available, why are businesses not switching?

For over two decades, email has played a central role in business communications - a trend that has been magnified with the recent increase in remote workers due to the pandemic..."

HelpNet Security, August 26th, 2021
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IT - Marketing
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5 Digital Marketing Trends You Need To Know For 2022
The digital marketing landscape changes every year, and some years are more notable trends than others
"Whether you're a marketer or small business trying to keep up with the latest trends in search engine optimization (SEO), social media campaigns, email marketing, paid advertising on Facebook and Google Adwords - there's always something new happening that could affect your digital marketing strategy.

Before we head into 2022, I thought it would be helpful to look back at something major that happened in 2021..."

Business 2 Community, August 23rd, 2021
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Got Brand? Why Companies Need A Cmo
Is the chief marketing officer role on the way out? Opinions vary.
"A 2019 Wall Street Journal article on the topic noted that slightly fewer large companies have a CMO now than a decade ago, but the majority - 70% - still maintain the title. Wells Fargo sparked renewed speculation about the CMO role recently when it announced it is retiring the CMO title. Does this signal a trend?..."
AiTHORITY, August 25th, 2021
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6 Ways To Use Content Personalization For Your ABM Strategy
Content personalization is not a new concept. With marketing automation tools and powerful customer relationship management (CRM) platforms like HubSpot, marketers have more power than ever before to connect with users on a personal level, using data such as first name, email, company name, and so on
"If you've used a personalization token in an email, you've at least done some content personalization. But in an account-based marketing (ABM) approach, a simple personalization token may not be enough to influence contacts in your campaign. In an ABM-based strategy, you need to connect with contacts and buyers at multiple touch points and speak to their individual pain points based on their role at the company.

As you start crafting your next ABM campaign, here are six ways you can use content personalization within your strategy..."

Business 2 Community, August 25th, 2021
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7 Cross-Channel Marketing Mistakes You Can't Afford To Make
The phrase 'cross-channel advertising' can sound intimidating to some folks, but the concept is actually quite simple.
"While multi-channel marketing uses multiple channels (paid search, organic search, and social media, for example) to reach your audience, cross-channel uses those multiple channels to provide more of a connected experience for your audience. So even as they cross back and forth between channels, they're still on one cohesive customer journey..."
Business 2 Community, August 28th, 2021
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How To Make Sales And Marketing Get Along & Work Together?
Is there friction between Sales and Marketing in your company? You're not alone
"To many B2B companies, it's just beginning to hit home how much revenue they're losing because of it. According to HubSpot, the misalignment of the two teams costs $1 trillion a year because of wasted marketing efforts and low sales productivity.

Is it really that bad?

HubSpot's conclusion is based on research. 79% of the leads your marketing team painstakingly generates will probably never convert..."

IT Business Edge, August 23th, 2021
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Want To Be A CMO? Here'S What You Need To Know
The chief marketing officer's job just got tougher. You need to do more with less, keep up a relentless pace of change, drive sales, and build a brand. All while growing loyalty and creating great customer experiences. Two top CMOs share insider tips with you
"In the past, CMOs were tasked with managing and optimizing all marketing activities, developing a budget, and creating initiatives that (hopefully) led to a total increase in sales.

Today's chief marketing officers must consider the bigger picture: how can their company stand out in a competitive field? How does customer experience play a role in their company's success? What do customers want throughout the entire lifecycle and buying journey? And, can the company meet those buyers' needs?..."

ZDNet, August 25th, 2021
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What Opportunities Can Email Newsletter Monetization Bring To Your Business?
In the world of digital marketing, email newsletter monetization is the ultimate win-win since it has vast potential in your organization's revenue strategy.
"Businesses are always looking for new channels to help them better engage audiences and boost revenue. These two key objectives are part of their DNA.

While chatbots, social media influencers, and other avenues can all be exciting opportunities to drive growth, the brands that have stuck with email marketing as the backbone of their digital strategy are getting some of the best value.

Think of it like this: your email newsletter is your business's reliable old friend..."

Business 2 Community, August 26th, 2021
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IT - Sales
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The 18 Best Customer Service Software For Driving Retention In 2021
Good customer service requires a lot more than greeting people with a smile - especially in a world when so many transactions are conducted online.
And while having customer service representatives helping you manage questions and offer support is a good start, as your business grows, you need a more sophisticated way of keeping track of everything.

This is why customer service software is so important. But how much can it really help? How can you use it efficiently? And what are some of the best softwares in the market?

Business 2 Community, August 24th, 2021
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The Sales Playbook Of Successful B2B Teams
Despite companies spending billions annually on technology to try to systematize operations, business-to-business sales remains remarkably ad hoc and opaque.
"Sales leaders routinely are surprised when they lose renewals from key accounts, or a product launch falls short of goals, or sales representatives miss cross-selling opportunities. Most sales organizations struggle to see what is coming through the pipeline for next quarter, or what their army of salespeople is actually working on.

Vendors of customer relationship management (CRM) technology have built a $60 billion global industry around such problems. Every major B2B company invests millions each year in sales technologies, yet 62% of 167 companies surveyed recently by Bain & Company said the return on their investment fell short of expectations. What companies hoped would be an intelligent CRM system ends up being used as a simple accounting and workflow management system. They've bought a high-octane car but lack driver training..."

Harvard Business Review, August 25th, 2021
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Why A Sales System Is A Necessity To Build Your Profitable Business
A well-thought-out sales system to handle sales, follow-ups, and even customer support automatically is a necessity to build a profitable business
"At its most basic, your sales system must contain:

  • Your funnel. This begins with discovery (the top of the funnel) and continues through low-cost products and services, right down to your high-end VIP coaching program.

  • Payment system. Whether a shopping cart or a simple PayPal button, you have to have a way for people to pay you, and for them to receive their product.

  • Customer support. Not just a help desk, customer support includes everything from your FAQ page to follow-up messages and encouragement. The last thing you want is for your clients to feel they've been abandoned as soon as they make a purchase.

Entire books have been written about sales funnels, but here's the basic idea:..."

Business 2 Community, August 24th, 2021
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IT - CRM
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4 CRM Tools For Your Business Sales
I have some CRM resources to help you attract more leads and sales in your target market.
"It's important to know your audience and trends if you want to obtain long-term clients. Staying up to date with the latest research and tracking tools can help you effectively reach new customers. There are several tools that can help you learn what's working the best in your industry and how to improve upon your strategy. Would you like to increase your bottom line? Take advantage of these tools, and let me know how these work for you!..."
Business 2 Community, August 23rd, 2021
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Businesses Are Struggling To Maximize The Value Of Their CRM Systems
CRM usage remained 'largely flat' over the last few years
"As customer expectations change, businesses are increasingly leaning on customer relationship management (CRM) solutions for help. However, maximizing the value of these systems seems to be a challenge, a new report from Salesforce claims.

Polling almost 800 executives and nearly 1,500 CRM users across 15 countries for the report, Salesforce found that CRM systems are used to drive customer growth, business productivity and resiliency, and market differentiation..."

ITProPortal, August 27th, 2021
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SF IT Sales
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Come join us for the inaugural Fortinet PGA Championship Watch Party.
Come join us for the inaugural Fortinet PGA Championship Watch Party at the Hard Rock
Fortinet account managers, sales engineers and partners are looking forward to networking with you.

There will be door prizes, camaraderie, and a live look into The Fortinet PGA Championship from Napa Valley. Play in the 19th Hole Watch Party game and get a chance to win some Fortinet Championship gear.

Come out and grab a bite to eat and toast the start of something special. You may even leave with an engraved wine tumbler or pint glass.

Check out the web pages for cities, locations and times.

The Miami events will be at the Hard Rock - PLA Sports Bar (5 to 8 PM EST)

Hosted by Fortinet

Thursday, September 16th, 2021: 5:00 PM to 8:00 PM EST
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SF IT vBeers Broward
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Online: vBeers South Florida - Monthly Virtual Meetups via Zoom
online

In-person, after work vBeers resumed in June, but I will still host a virtual vBeers on the first Wednesday of each month

Zoom: https://zoom.us/j/792850274

  • September 1st - Zoom
  • September 8th - Funky Buddha, Oakland Park
  • September 15th - Biergarten Boca, Boca Raton
  • September 22nd - Mike's at Venetia, Miami

  • October 6th - Zoom
  • October 13th - Funky Buddha, Oakland Park
  • October 20th - Biergarten Boca, Boca Raton
  • October 27th - Mike's at Venetia, Miami

Hosted by John J. McLaughlin

Wednesday, September 1st, 2021: 6:00 PM to 8:00 PM
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vBeers South Florida - In Person @ Funky Buddha (September 8th)
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

September

  • Wednesday 1st - Zoom
  • Wednesday 8th - Funky Buddha, Oakland Park
  • Wednesday 15th - Biergarten Boca, Boca Raton
  • Wednesday 22nd - Mike's at Venetia, Miami

October

  • Wednesday 6th - Zoom
  • Wednesday 13th - Funky Buddha, Oakland Park
  • Wednesday 20th - Biergarten Boca, Boca Raton
  • Wednesday 27th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

vBeers is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, September 8th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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The PeopleTek Journey Program
Leadership development is a process, not a one-time event. The Leadership Journey takes place over twelve sessions, giving every leader the opportunity to maximize their growth potential.
"The PeopleTek Journey Program will help you:

  • Uncover how you communicate
  • Empower you with the methods to be most effective in communicating and working with individuals or group of people
  • Build critical competencies and raise your peak performance level
  • Help you at any stage of your career to overcome hurdles standing in the way of your progress
  • Help you with new challenges you may be facing in a new role
  • Learn to harness your strengths
  • Identify and improve upon gaps in your leadership
  • Become more effective, more confident, and grow overall as a leader and person

Is the Journey Program right for you?

PeopleTek News, August 25th, 2021
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SF IT vBeers Boca
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In Person: vBeers South Florida (Biergarten Boca) (September 15th)
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

September

  • Wednesday 1st - Zoom
  • Wednesday 8th - Funky Buddha, Oakland Park
  • Wednesday 15th - Biergarten Boca, Boca Raton
  • Wednesday 22nd - Mike's at Venetia, Miami

October

  • Wednesday 6th - Zoom
  • Wednesday 13th - Funky Buddha, Oakland Park
  • Wednesday 20th - Biergarten Boca, Boca Raton
  • Wednesday 27th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

vBeers is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, September 15th, 2021: 6:00 PM to 8:00 PM
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Sponsor - TechLauderdale
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TechLauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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