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IT - Marketing
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3 Marketing Metrics That Matter For B2B Executives
With the constant stream and flow of data that is analyzed and reported on, there are plenty of metrics that illuminate marketing performance
"Marketing data and metrics are most often analyzed by specialists and analysts who then generate intricate reports and ultimately create higher-level summaries for executive teams. Because these executives have many responsibilities that extend beyond marketing, they need the information that will give them the most insight into how marketing and sales are functioning without necessitating a deep dive into data minutia.
Here, we look at three important metrics that leaders should explore to gauge their organization's marketing performance..."
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4 Tips To Audit Your B2B Marketing Strategy
Auditing your B2B marketing strategy is a good idea to do every six months
"Hopefully, you are already in the habit of checking on your marketing results every month to catch any obvious changes or fluctuations that may need attention. An audit, however, takes a bit more of a strategic look at the overall marketing strategy and metrics.
Below, we share 4 tips to audit your B2B marketing strategy, along with questions you should be asking. An audit can take anywhere from 2-3 hours to 8-12 hours, depending on the extent of your strategy..."
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5 Highly Effective, B2B Digital Marketing Strategies Of All-Time
Today, nearly all businesses across the globe have shifted their operations online. They are buying, selling, and engaging with customers and prospects daily, digitally
"Exciting as it is, not every business grows its customer base or makes money in this space.
Why?
Because having an online footprint is one thing and leveraging its power, another.
Today, we'll explore five highly effective digital marketing strategies your business can use to boost your goals..."
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How To Win The Conversation Through Content Marketing And Public Relations Partnerships
Humans have become content generating machines as access to the internet has grown
"By one estimate, humans created 2.5 quintillion bytes of data every day in 2018. On YouTube alone, creators upload more than 500 hours of new content every minute. Whether through beautiful photographs, insightful podcasts or a witty Twitter thread, nearly everyone turns to the internet when they want to have their say.
The corporate world is no different. Most organizations must have a competent and authentic online presence to reach their target audience and convert them into customers. This inherent need is why content marketing has become the leading outreach strategy for businesses of all different stripes..."
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The 7 Rules Of B2B Email Marketing (Plus 4 Examples We Love)
It's wild to think that the first email was sent 40 years ago, and even if we've moved on to texting and social media, we still haven't replaced this mode of communication
"Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results-whether that's building trust, nurturing leads, or converting contacts into customers.
That's why today we're going to share the seven B2B email marketing rules you need to follow-plus some examples for inspiration. Let's get started..."
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The CMO's Da Vinci Code: Unlocking The True Power Of Marketing
CMOs face an inflection point, with a dramatically shifted landscape forcing them to reinvent their roles or risk irrelevance. To create value and win the trust of their CEO and other C-suite partners, CMOs must deliver on three fronts
"My first job after business school was in a prominent general management strategy consulting firm, where I focused on marketing strategy. Over the first few years, I worked on projects that my clients - marketers of all stripes at major global brands - deemed their highest priority. We evaluated acquisition opportunities for a food company, conducted pricing analysis and determined competitive fare strategies for an airline, and reinvented product management and innovation capabilities for a global consumer electronics company..."
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Tiktok Spark Ads: The Ultimate Guide For Marketers
Consumers everywhere have been complaining about the number of ads they receive online.
"Nobody likes the interruptive nature of digital ads, which is a major obstacle brands have been trying to overcome. In fact, Statista reported that around 63% of internet users in the U.S. have a negative attitude towards seeing an ad in an online video. The solution to this problem? TikTok Spark ads.
Recently, TikTok has launched a new advertising option for brands to sponsor already trending organic content on the app. This ad option will allow businesses to receive a boost without spending time creating content or commissioning an influencer to do so. With over 800 million monthly active users worldwide, it is no surprise that brands are capitalizing and trying to make money off of TikTok.
Intrigued by this new ad format? Let's dive into how to get started with TikTok Spark ads..."
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What Are The 7 Email Design Best Practices Marketers Should Follow
Email marketing is an effective way to reach new customers while keeping current clients engaged and interested
"It is a well-known fact that returning customers are more valuable to a firm than newly acquired customers and email marketing is one way to stay connected to existing customers between purchases.
Email marketing, when done right, can generate a return on investment (ROI) of 4400% on average, making it a high reward marketing method.
Of course, those impressive stats are only possible if you're adhering to well-curated email marketing practices..."
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What Is A Good CTR (Click-Through Rate)?
With today's crowded online marketing space, promoting your ad campaign to your target audience can quickly become an uphill battle
"It's no surprise that marketers use various metrics to help them gauge whether or not their ads are working.
Of all these metrics, there's one that ranks above all others in marketers' eyes: the Click-Through Rate, otherwise known as CTR. It's a vital measuring tool that determines everything from your conversion rate to the cost per click of your ad.
But what's a good CTR? More importantly, how can you achieve it?..."
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IT - Sales
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10 Customer Service Best Practices To Help You Prevent These Common Mistakeswhy 5G Won't Dethrone Wi-Fi 6 Anytime Soon At The Edge
When was the last time you enjoyed elevator music while waiting on hold? How about having to wait more than an hour because no matter when you call, you get a recorded message saying that they are experiencing a higher call volume than usual?
"The reality is that there's no excuse. We live in an age where the options for customer service tools are many, and dropping the ball is akin to telling customers you really don't care about them.
So what can you do to avoid sending that message? What are some customer service best practices you should follow? And what are the most common mistakes you need to avoid?..."
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10 Uncomfortable ABM Realities
Account-based Marketing (ABM) continues to revolutionize the B2B marketing landscape, and, yet, if you ask 10 marketers (or even 10 'ABM Experts') to define ABM and what constitutes an ABM campaign, you'd likely get 10 different answers
"What makes ABM both powerful and yet challenging is that there are few universal truths, and different approaches may generate very different results, and success levels, for different companies depending on their audience, sales process, and product category.
The following is a compelling look at some of the more uncomfortable ABM realities that marketers face, penned by our firm's Business Development Director, Jon Emminizer. Jon wrote the article originally for LinkedIn, and I asked him if I could steal it for these pages..."
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Drift's RevGrowth Virtual Summit - August 26th Noon EST
Leverage AI to bring personalized experiences to any customer, anytime.
"Your marketing and sales teams must work in lockstep to identify your most interested buyers, and also deliver the most compelling messages at the most opportune times. But this can't be done by your team alone. It's just not scalable.
Winning customers today takes smarter technology. Technology that aligns your marketing and sales teams to deliver personal connections. Technology that keeps things conversational, and still feels human - online.
Join us for this virtual event to see how the world's most innovative companies are delivering transformative and personal experiences to their customers. Along the way, we'll show you how Drift's conversational AI is helping align marketing and sales to boost businesses, and how it can do the same for yours..."
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What Is Inbound Sales? How To Drive Revenue Fast
You'll need to look no further than Mad Men to understand that for decades companies have been trying to understand consumer behavior and what would motivate them to purchase a product or service
"Certainly, over time, buyer behaviors have changed, but the internet shifted the power dynamic entirely. Not only do consumers have the ability and resources to seek education on their own, but they also have more ways to make purchases and no longer need to rely on the closest store.
In short, relying on high pressure sales tactics and proximity are outdated. They just don't work anymore.
The entire sales process, from finding opportunities to qualifying to closing deals, has changed immensely. But, like consumers, sales representatives have choices too..."
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IT - CRM
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7 Steps To Successfully Implement A CRM System In Your Business
A Customer Relationship Management (CRM) system can be an extremely profitable investment for any business
"In fact, research indicates that a CRM solution may yield a return of up to $8.71 for every $1 spent. That's a huge ROI! Of course, in order to reap the most benefits from your CRM solution, you have to not only choose the right system for your company but then implement that system in the right way. This is especially true if your CRM system will affect multiple departments of your business, or even the entire organization..."
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Sales Process Automation In A CRM System: What Is It All About?
Companies that implement a CRM system often reap exceptional benefits from their investment
"For example, one survey found that 74% of CRM users say that CRM software has improved their access to customer data. Thus, affecting their efficiency and productivity. Sales process automation is a key element to a CRM's overall effectiveness.
The basic objective of sales process automation is to simplify the sales process. It minimizea the number of manual, routine tasks that sales reps have to perform on a daily basis..."
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SF IT Sales
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E-commerce Trends, Challenges and Strategy 2021 - AMA South Florida
online
Gloal e-commerce jumped to $26.7 trillion by March 2021, and the trend continues to be fueled by an ongoing pandemic, increased customer experience and more. Join our team of local South Florida industry experts as they discuss trends, challenges and strategies to help you learn and navigate the e-commerce sector.
Hosted by American Marketing Association of South Florida.
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PeopleTek News
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Case Studies
The following 6 case study scenarios present various business challenges faced by real clients, the leadership solutions used to resolve those challenges, and the end results after implementing those solutions
These case studies are intended to provide insight as to how the proper coaching, based on the unique needs and situation of each organization, can make a dramatic impact on the prosperity and growth of that organization and it's members.
Topics include:
- Communication and Influencing
- Teamwork/Change
- Business Turnaround
- Mindset Shift
- Organizational Effectiveness
- Building Trust and Driving Results
Read on for details.
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Sponsor - TechLauderdale
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TechLauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.
Corporate Membership Levels
- Bronze - $500 (1 to 3 Employees)
- Silver - $1,500 - (4 to 25 Employees)
- Gold - $2,500 - (25 to 50 Employees)
- Platinum - $3,500 - (over 50 Employees)
Individual Memberships
- Individual - $100/year or $10/month
TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.
Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
(Get More Information . .)
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business
- STARTUP and nonprofit - $,1000/year
- Ambassador - $2,500/year
- Premier - $5,000/year
- Executive - $10,000/year
Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Marketing, IT - Sales, IT - CRM, SF IT Sales, PeopleTek News, Sponsor - TechLauderdale, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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