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Volume 281, Issue 1 << Previous Issue | Next Issue >>
IT - Marketing
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50 Statistics On The Latest Marketing Trends And Strategies
50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021)
"As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know.

Email Marketing

1. Personalized email messages improve click-through rates by 14% and conversions by 10%. (Campaign Monitor, 2021)

2. Personalized subject lines increase an email open rate by 26%. (Campaign Monitor, 2021) ..."

Business 2 Community, August 5th, 2021
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4 Common Misconceptions Early-Stage Tech Founders Have About Marketing
Demystifying them can help unlock the full potential of your startup
"Marketing for early-stage technology companies is one of the most active discussions in media, blogs, meetups, conferences, and wherever. Yet, despite the degree of coverage, founders can still struggle to understand how to correctly approach marketing for early-stage startups.

I've noticed a few reoccurring misconceptions crop up in chats I've had with entrepreneurs across a range of industries. Since these beliefs can be huge roadblocks to a company's business success, I thought I'd try my hand at setting the record straight..."

The Next Web, August 6th, 2021
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How To Choose The Right Marketing Automation Platform For Your Business
Marketing automation is a popular technology trend that is gaining traction like fire
"Businesses use marketing automation platforms to speed up lead generation, lead nurturing processes, and ensure timely follow-ups for customer acquisition and retention.

According to research- Businesses befriending marketing automation technology experience a more than 400% increase in qualified leads...."

Business 2 Community, August 5th, 2021
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B2B Technology Marketing: Are You Ready For 5G?
How 5G will enable technology companies to deliver better marketing.
"Despite the fact that 5G accounted for just 5 percent of worldwide mobile subscriptions by the end of 2020, according to GlobalData research, Ericsson's 2021 Mobility Report suggests that if uptake continues at the current rate, it is still on track to be the world's fasted adopted network technology. In fact, it predicts that 5G coverage will reach around 60 percent of the world's population and carry 53 percent of mobile data traffic by 2026, with 3.5 billion 5G-connected devices..."
ITProPortal, August 6th, 2021
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Your 2022 Marketing Strategy: What To Keep, Change, And Start
Both in-person and online shopping are seeing increases in their respective numbers. No one has a crystal ball, so marketers must continue to think on their feet as trends begin, change, and fade away.
"Fortunately, we can use our observations to form a 2022 marketing strategy. Trial and error through 2020 and the first part of 2021 has given marketers a good grasp on what to keep, what to change or stop, and what to start implementing in their own strategy.

One area you can always depend on for a solid ROI is social media. Data from the first quarter of 2021 gives a good indication that social media will be in the 'keep' and 'change' column for everyone's marketing strategy next year. What's interesting, though, is that the biggest boom in activity wasn't where many expected it. So, of course it's in the keep column, but you may also want to tweak a few things in regard to your social media marketing outreach..."

Business 2 Community, August 6th, 2021
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IT - Sales
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10 Customer Expectation Trends You Need To Know About
Whether it's speed, convenience or a personal touch, customer service principles are timeless. However, how these principles play out changes over time
"These days, not only are technological developments generating new opportunities for businesses, but they're also stimulating changes in customer expectations.

Consequently, customer experience is now the frontline of business competition. In fact, Gartner predicts that an estimated 81% of brands are competing on customer experience as of 2020.

In other words, if you want your company to thrive, you should pay close attention to evolving customer expectations..."

Business 2 Community, August 4th, 2021
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Sales Enablement Framework: 4 Steps To Develop A Simple Framework
Implementing an effective sales enablement process can have a huge impact on your business
"In fact, research indicates that over three-fourths of organizations that have a dedicated sales enablement function see a resultant increase in sales of up to 20%. That is a big deal! Obviously, robust sales enablement can make your reps more productive, and your company more profitable. In order to make it work, it's vital to establish a clear, flexible sales enablement framework in which the process can operate..."
Business 2 Community, August 2nd, 2021
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IT - Social Media
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4 Reasons Why A Social Media Audit Matters
Chances are you're already using social media as a tool for marketing your business, but are you performing social media audits as well?
Conducting an audit will allow you to see a thorough view of your performance across all of your social channels. In this article we will dive into what a social media audit is, why it matters and how to get started with one!

What Is A Social Media Audit?

A social media audit is defined by Sprout Social as 'the process of reviewing your business' metrics to assess growth, opportunities and what can be done to improve your social presence.' In simplest terms, it is most helpful for identifying the areas in which you have been successful or unsuccessful in your posting. It also allows you to view your social media data across all platforms in one place. Keep in mind, success looks different across the board depending on your company and its set goals and objectives.

Business 2 Community, August 4th, 2021
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The Top 10 Growing Social Media Platforms For Businesses To Use To Grow
There are a lot of social media networks out there. We're long past the days where one or two big names ruled the nest.
"Yes, of course, there are still some big names in the business - we're looking at you, the book - but people of all ages are spreading their time out between many different places.

It probably won't come as any surprise, but during all the downtime with COVID, 72 percent of people report increasing their social media consumption. We are online now more than ever.

It means that businesses have an incredible opportunity to engage and interact with customers across many of those platforms. But which ones are the most important? Which platforms should businesses have a presence on?..."

Business 2 Community, August 3rd, 2021
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IT - CRM
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3 Ways AI Improves CRM
AI has the power to liberate organizations from CRM-related manual processes and improve customer engagement, sales insights, and social networking, for starters
"Customer relationship management systems have become indispensable tools in running business operations. In an always-connected and increasingly digital business world, manually-updated CRMs can quickly become unwieldy drags on office productivity and efficiency. This makes CRM platforms prime use cases of how companies across industries can leverage solutions using artificial intelligence technology.

There are still several misconceptions about AI. Fundamentally, AI is about understanding the importance of data analysis and how we can train machines to synthesize, analyze, and act on data as a human being could. At its core, AI technology is about liberating the human mind from mundane tasks..."

InfoWorld, August 3rd, 2021
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SF IT vBeers Broward
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vBeers South Florida - In Person @ Funky Buddha (August 11th)
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

August

  • August 11th - Funky Buddha, Oakland Park
  • August 18th - Biergarten Boca, Boca Raton
  • August 25th - Mike's at Venetia, Miami

September

  • September 1st - Zoom
  • September 7th - Funky Buddha, Oakland Park
  • September 8th - Biergarten Boca, Boca Raton
  • September 15th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

vBeers is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, August 11th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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'Leadership Insights: Tips To Learn, Grow, And Transform' (Paperback Edition)
by M W Kublin and J Mayer-Rodriguez
"A key piece of effective leadership is having a strong sense of awareness, both of self and of others. Do you know your strengths and weaknesses? Do you know that over-using a strength may result in a weakness?

How well do you interact with others? Are you in tune with their styles and preferences and do you have the ability to draw out and leverage their unique talents to strengthen the workplace? Our 52 tips are meant to increase these levels by building and refreshing leadership skills, behaviors, and habits.

We recommend reviewing and sharing one tip each week. Reflect on the message, assess what you could do differently to become more effective, and challenge your colleagues, team, and organization to do the same..."

PeopleTek News, August 4th, 2021
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