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Volume 280, Issue 4 << Previous Issue | Next Issue >>
IT - Marketing
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8 Common PPC Mistakes To Avoid
First, what is PPC? When we say PPC at Wellspring Digital, we are talking about any sort of paid search and digital marketing. It could be Google Ads, Bing Ads, Paid Social, Amazon, YouTube, and so on and so forth.
"For this article, I am going to focus on some high-level and common mistakes that can happen in any of these campaigns. I will include some handy resources if you want to do a deeper dive.

So, let's start telling you what not to do..."

Business 2 Community, July 28th, 2021
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How To Transform Your Marketing With The 4 A's
Some time ago I heard a broadcast by Jagdish Sheth where he talked about a concept that he discusses in his new book 'The 4A's of Marketing'.
"The concept of the 4A's of marketing adds a whole new and refreshing dimension to the marketing definition and was a truly eye-opening message for me. I'd like to share a few key points about why the 4A's will absolutely change all your preconceptions about marketing.

One of the first lessons any person new to marketing is exposed to is 'The 4P's of Marketing' While I use the 5P's, when In include 'People', the number of P's can vary from four to eight depending upon the source.

The 4P's are:..."

Business 2 Community, July 26th, 2021
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Implementing B2B Marketing Personalization To Elevate Results And Lead Generation
B2B marketing can sometimes have the reputation of being impersonal, especially with the widespread usage of mass email blasts, generic copy and uninspired media usage
"In reality, B2B marketing can be as personal as the best B2C marketing. While B2B marketing is focused on businesses, you are marketing to the people who make the purchasing decisions for those businesses. Therefore, having a personal touch on marketing and communications is still necessary. Personalization efforts are a crucial component to relationship building and improving your B2B marketing results.

But, with an increased focus on personalization efforts for audiences, there can be questions as to what tactics your organization should implement to have the most impact. We cover why personalization in B2B marketing is important and what key steps to take..."

Business 2 Community, July 26th, 2021
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Reach More Prospects On LinkedIn With These 4 Marketing Tools
Today I have some resources to help you maximize your LinkedIn marketing for more leads and sales.
"It is possible to attract more clients on LinkedIn without cold outreach. There are several tools available that can help you automate, share, and measure your results. Would you like to maximize your connections? Take advantage of these top resources, and let me know how these work for you!

1) Optimize your content - InLytics

Your brand needs to have both influence and credibility in order to attract the right leads. Improve your content with InLytics, which provides valuable insights on your posts and profile. Go beyond what you can view on LinkedIn with historical data, recommendations on how to improve, and audience engagement measurement..."

Business 2 Community, July 28th, 2021
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What Click-Through Rate Means To Your Marketing
Let's begin by defining exactly what a click-through rate is. To make sure that we are accurate in our definition of what a CTR is, let's go right to the source, Google
"The click-through rate definition, according to Google, is a ratio that shows how often people see your ad or your organic (SEO) listing and end up clicking on that ad or listing. That ratio is known as the click-through rate or CTR for short.

Why Click-Through Rate Is Important

All too often agencies will provide impression data for ads. You'll typically see a spreadsheet that has an ad identification number followed by the number of impressions (the number of times that the ad was seen) that the ad had. The problem with this metric is that without including the click-through rate, you have no idea how well the ad performed or didn't..."

Business 2 Community, July 26th, 2021
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IT - Sales
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6 Benefits Of Sales And Marketing Working Together
Effective collaboration is an objectively 'good thing' for any business function. But it arguably makes the biggest difference in sales and marketing
"According to LinkedIn research, almost nine in 10 sales and marketing leaders say closer alignment between the two functions is the number one opportunity for improving business performance today.

However, wanting sales and marketing to work more closely together is a very different thing to actually achieving it.

In reality, LinkedIn found nine-tenths of smarketing leaders also say the two departments are fundamentally misaligned on strategy, process, content, and culture. Clearly, that presents a major barrier to collaboration..."

Business 2 Community, July 27th, 2021
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How To Help Sales Teams Hit Their Quota: Prioritize High And Low Activities
It's no secret that technology's evolution is changing the way sellers sell
"Eighty percent of the prospecting sales force is under 25 years old. This generation of sellers is the first to be raised on mobile devices, applications, and tablets. Sales teams, as a result, are conditioned toward a favorable user experience that utilizes minimalist designs to carry out actions in as few clicks as possible.

Take Slack, for instance. Slack allows users to type a name, a message and hit send in order to connect..."

Sales Hacker, July 26th, 2021
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Sales Strategy Experts Share Six 'Must-Dos' To Win Over Your Customer's Brain
Sales strategy helps sales people close more sales and improve performance over a certain period of time
"Sales strategy usually involves tactical actions that can be refined using human intelligence and technology. The recent spurt of sales technology platforms have changed the face of sales strategies, bringing in newer concepts of AI-based sales forecasting, sales automation and sales enablement to center of every sales organization.

How's this for a thought - an average salesperson will lose more sales in their career to a customer's lack of decision than they will to all their competitors combined..."

AiTHORITY, July 29th, 2021
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Virtual Selling: Why It Matters And How To Do It Right
In a world still grappling with the effects of a global pandemic, virtual selling is no longer a luxury - rather, a necessity.
"A study by RAIN Group reports that 71% of sales organizations today manage over half their business activities virtually. For perspective, this figure used to be a mere 27% before the pandemic.

As such, virtual selling isn't a novel phenomenon. It's been here for decades in a form that most of us used to know as 'inside sales.'

However, while inside sales usually refer to selling over the phone or email, virtual selling further extends to selling through video conferencing solutions like Zoom, Skype, or Google Meet..."

Business 2 Community, July 27th, 2021
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How To Generate Leads Without Cold Calling: 10 Tips To Fill Your Pipeline
Raise your hand the last time you enjoyed receiving a phone call from an unknown number. In fact, more likely than not, you simply reject them
"And in the event that you do answer a cold call, you likely look for an excuse - any excuse - to get off the phone as quickly as possible.

At the end of the day, if you want to buy something, you do some research, ask some friends or colleagues for recommendations, and maybe let it simmer on the back burner until you actually have to make a decision..."

Business 2 Community, July 29th, 2021
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IT - CRM
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4 Biggest Challenges Of Centralizing Operations In Hubspot's CRM
It is no secret that sales and marketing teams have been working through their siloed efforts for years
"Service level agreements (SLAs) have been a discussion on the table in hopes to mitigate the disconnect. In more recent years, the growing elephant in the room is the operations silo of the entire organization.

Individuals purchase their favorite apps or tools, maintain spreadsheets, and build their own processes. Every department wants the same thing-to do things faster, better, and more efficiently-but is struggling to do that in a way that includes everyone and every point of the business..."

Business 2 Community, July 26th, 2021
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CRM's Have A Big Data Technical Debt Problem: Here's How To Fix It
Big data can be an important asset in the quest to fight technical debt among CRMs
"Customer relationship management (CRM) platforms are very reliant on big data. As these platforms become more widely used, some of the data resources they depend on become more stretched.

CRM providers need to find ways to address the technical debt problem they are facing through new big data initiatives. This will be easier as advances in big data make this more possible..."

AiTHORITY, July 28th, 2021
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SugarCRM Named Product Of The Year In The 2021 Sales And Marketing Technology Awards
SugarCRM announced that Business Intelligence Group has named SugarCRM Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys, in the Customer Relationship Management category.
"The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.

SugarCRM is designed to make the hard things easier for marketing, sales, and customer service teams by letting the platform do the work. Only SugarCRM brings this 'no blind spots, no busy work, no roadblocks' approach to achieving high-definition customer experience..."

AiTHORITY, July 26th, 2021
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SF IT vBeers Broward
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Virtual vBeers South Florida - Wed August 4th
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals. Hang out with IT colleagues after work!

In-person, after work vBeers resumed in June on the 2nd, 3rd and 4th Wednesdays but the first Wednesdays are still Virtual:

Virtual

  • August 4th
  • September 1st
  • October 6th
  • November 3rd

vBeers is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, August 4th, 2021: 6:00 PM to 8:00 PM
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vBeers South Florida - In Person @ Funky Buddha (August 11th)
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

August

  • August 4th - Zoom
  • August 11th - Funky Buddha, Oakland Park
  • August 18th - Biergarten Boca, Boca Raton
  • August 25th - Mike's at Venetia, Miami

September

  • September 1st - Zoom
  • September 7th - Funky Buddha, Oakland Park
  • September 8th - Biergarten Boca, Boca Raton
  • September 15th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

vBeers is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, August 11th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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Not To Be Repeated
We make mistakes, we experience failure, and hopefully we learn from both. It's learning from them (and not repeating them) that increases our ability to succeed.
"Concerning mistakes, follow three simple rules. Firstly, correct a mistake that you made whenever it is possible. Secondly, don't repeat the same mistakes. Thirdly, learn from past mistakes." - Eraldo Banovac

Dr. Henry Cloud, clinical psychologist and author shares what successful people do not do:

1. Return to what hasn't worked.

2. Do anything that requires you to be someone you are not....

PeopleTek News, July 28th, 2021
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Sponsor - TechLauderdale
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TechLauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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