Sales Enablement: Key Insights From Statistics That You Should Know
Business 2 Community, July 16th, 2021
July 16, 2021,
Volume 280, Issue 2

Sales enablement can be a powerful strategy for driving your reps' productivity, streamlining your company's sales process, as well as ultimately increasing revenue

"The great thing is, the many benefits associated with a solid sales enablement function are backed up by hard data. Let's review some important statistics around sales enablement, and glean helpful insights from the information we find.

The Pervasiveness of Sales Enablement

The stats:

  • Sales enablement adoption has increased by 343% over the last 5 years or so.
  • Google searches for 'sales enablement' continue to increase by over 51% year over year.
  • Over 77% of companies with a sales team exceeding 500 people have a dedicated sales enablement process in place.

The Takeaway?..."

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