Cross-selling allows account managers to use existing account resources to generate new sales.
"With no additional expenses, cross-selling sources additional qualified sales opportunities, driving revenue and scaling a business's practices.
However, cross-selling can be challenging. The opportunities it presents come with certain risks that account managers should know how to navigate. Interactive assessments provide many tools that simplify and solve these challenges.
In this article, we discuss how interactive assessments can help account managers meet the major challenges involved with cross-selling, including:..."
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