Whether you're new to the PPC (pay-per-click) world or you're a campaign veteran, launching a new PPC campaign means a lot of prep work
"While PPC is an effective digital marketing tactic, campaigns can get complicated and it can be easy to waste budget on the wrong clicks. With a ton of different moving parts to consider, attention to detail and organization will be your best friends.
But I like to think of myself as your friend, too. That's why I've created this PPC campaign pre-launch checklist, including all the boxes you need to check before hitting 'start'..."
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