Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel
"Once inside the funnel, you have the opportunity to upsell a higher priced class or package. There are many benefits to using this tripwire strategy.
One common example of a tripwire offer that we often see is free plus shipping. In the coaching world, you might offer your book as free plus shipping. I work with a life coach that does this very effectively. While her followers get her best selling book for only the cost of shipping, she gains leads to her sales funnel. These leads are then 'warm leads' for her other programs and services..."
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