IT - Marketing

No matter your industry or the goods or services you offer, if people aren't aware of them, they're not going to buy them. So what's a person to do?

"You already have a schedule full of meetings, demos, networking events, and actual work. How are you supposed to make time for lead nurturing and engaging with people on your business' social media pages?

Thankfully, marketing automation software makes it a lot more manageable. But, how do you know if it's time to get one? What exactly does it do? And what are the best marketing automation tips for a business owner?..."


8 Steps To A Lead-Generating Content Marketing Strategy
Business 2 Community, July 17th, 2021
If you're putting in the time and effort to create and publish content for your business, you want to make sure you're doing it right - that means generating traffic, building trust with your audience, and even generating leads. The best way to do that is with a solid content marketing strategy

"A content marketing strategy is a plan for growing your brand's audience by creating and distributing content that engages, educates, or informs.

While this definition explains what a content marketing strategy is, there are some parts that you'll need to define for your business. The first part is what growing your audience means for you. A lot of businesses use content marketing to grow their brand awareness. Showing up in the search results is a great way to get your name in front of your potential customers..."


A Step-By-Step Guide To LinkedIn Ads
Business 2 Community, July 12th, 2021
LinkedIn can help you tap into a specialized and high-quality professional audience. Brands that advertise on LinkedIn are perceived to be 92% more professional than competitors, too

"But it's not the right choice for everyone. Done wrong, you'll blow through your budget and waste time. Looking professional doesn't matter if your ad doesn't reach your target audience and drive conversions.

In this guide, you'll learn how to make your ads budget go further, whether your products are right for LinkedIn, and how to measure your success. We'll also look at some examples of LinkedIn ads that get it right and how you can emulate them..."


Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel

"Once inside the funnel, you have the opportunity to upsell a higher priced class or package. There are many benefits to using this tripwire strategy.

One common example of a tripwire offer that we often see is free plus shipping. In the coaching world, you might offer your book as free plus shipping. I work with a life coach that does this very effectively. While her followers get her best selling book for only the cost of shipping, she gains leads to her sales funnel. These leads are then 'warm leads' for her other programs and services..."


In today's digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer - almost too many

"My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I'll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Without further ado.

Welcome to the fifth installment of The B2B Marketer's Quick Start Guide. Today's post is about Content Amplification. Check out the previous quick start guide posts on sales automation and direct mail platforms..."


The Ultimate Checklist For Launching PPC Campaigns
Business 2 Community, July 12th, 2021
Whether you're new to the PPC (pay-per-click) world or you're a campaign veteran, launching a new PPC campaign means a lot of prep work

"While PPC is an effective digital marketing tactic, campaigns can get complicated and it can be easy to waste budget on the wrong clicks. With a ton of different moving parts to consider, attention to detail and organization will be your best friends.

But I like to think of myself as your friend, too. That's why I've created this PPC campaign pre-launch checklist, including all the boxes you need to check before hitting 'start'..."

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