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IT - Marketing
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20 Marketing Automation Software Options You Need To Accelerate Your Business In 2021 And Beyond
No matter your industry or the goods or services you offer, if people aren't aware of them, they're not going to buy them. So what's a person to do?
"You already have a schedule full of meetings, demos, networking events, and actual work. How are you supposed to make time for lead nurturing and engaging with people on your business' social media pages?
Thankfully, marketing automation software makes it a lot more manageable. But, how do you know if it's time to get one? What exactly does it do? And what are the best marketing automation tips for a business owner?..."
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8 Steps To A Lead-Generating Content Marketing Strategy
If you're putting in the time and effort to create and publish content for your business, you want to make sure you're doing it right - that means generating traffic, building trust with your audience, and even generating leads. The best way to do that is with a solid content marketing strategy
"A content marketing strategy is a plan for growing your brand's audience by creating and distributing content that engages, educates, or informs.
While this definition explains what a content marketing strategy is, there are some parts that you'll need to define for your business. The first part is what growing your audience means for you. A lot of businesses use content marketing to grow their brand awareness. Showing up in the search results is a great way to get your name in front of your potential customers..."
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A Step-By-Step Guide To LinkedIn Ads
LinkedIn can help you tap into a specialized and high-quality professional audience. Brands that advertise on LinkedIn are perceived to be 92% more professional than competitors, too
"But it's not the right choice for everyone. Done wrong, you'll blow through your budget and waste time. Looking professional doesn't matter if your ad doesn't reach your target audience and drive conversions.
In this guide, you'll learn how to make your ads budget go further, whether your products are right for LinkedIn, and how to measure your success. We'll also look at some examples of LinkedIn ads that get it right and how you can emulate them..."
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How You Can Use Tripwires To Build Your List And Increase Sales
Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel
"Once inside the funnel, you have the opportunity to upsell a higher priced class or package. There are many benefits to using this tripwire strategy.
One common example of a tripwire offer that we often see is free plus shipping. In the coaching world, you might offer your book as free plus shipping. I work with a life coach that does this very effectively. While her followers get her best selling book for only the cost of shipping, she gains leads to her sales funnel. These leads are then 'warm leads' for her other programs and services..."
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The B2B Marketer's Quick Start Guide: Content Amplification
In today's digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer - almost too many
"My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I'll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Without further ado.
Welcome to the fifth installment of The B2B Marketer's Quick Start Guide. Today's post is about Content Amplification. Check out the previous quick start guide posts on sales automation and direct mail platforms..."
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The Ultimate Checklist For Launching PPC Campaigns
Whether you're new to the PPC (pay-per-click) world or you're a campaign veteran, launching a new PPC campaign means a lot of prep work
"While PPC is an effective digital marketing tactic, campaigns can get complicated and it can be easy to waste budget on the wrong clicks. With a ton of different moving parts to consider, attention to detail and organization will be your best friends.
But I like to think of myself as your friend, too. That's why I've created this PPC campaign pre-launch checklist, including all the boxes you need to check before hitting 'start'..."
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IT - Sales
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10 Questions Every Sales Professional Should Ask Potential Customers
When a company is selling to a potential customer, the customer shouldn't be the only one asking questions
"It's also important for sales professionals to have their own set of questions ready in order to learn more about each customer, their needs and what may need to happen in order to close the deal. This information gathering is often the first step to building a long-term relationship with a customer, so consider asking these 10 questions during your next sales call.
What's one question every sales professional should be asking potential customers, and why?..."
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Cross-Selling Comes With Major Challenges: Here's How Interactive Assessments Can Help
Cross-selling allows account managers to use existing account resources to generate new sales.
"With no additional expenses, cross-selling sources additional qualified sales opportunities, driving revenue and scaling a business's practices.
However, cross-selling can be challenging. The opportunities it presents come with certain risks that account managers should know how to navigate. Interactive assessments provide many tools that simplify and solve these challenges.
In this article, we discuss how interactive assessments can help account managers meet the major challenges involved with cross-selling, including:..."
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How To Sell On LinkedIn (A Simple Guide!)
You've heard of people who get business from LinkedIn
"Maybe you've even attempted to message a few people or connect with some potential leads.
But you haven't yet cracked the code on how to sell on LinkedIn.
Good news!
In the next few paragraphs, I'm going to walk you through exactly how to use LinkedIn to support your sales strategy for the B2B market.
Grab a notepad and let's dive in!..."
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Sales Enablement: Key Insights From Statistics That You Should Know
Sales enablement can be a powerful strategy for driving your reps' productivity, streamlining your company's sales process, as well as ultimately increasing revenue
"The great thing is, the many benefits associated with a solid sales enablement function are backed up by hard data. Let's review some important statistics around sales enablement, and glean helpful insights from the information we find.
The Pervasiveness of Sales Enablement
The stats:
- Sales enablement adoption has increased by 343% over the last 5 years or so.
- Google searches for 'sales enablement' continue to increase by over 51% year over year.
- Over 77% of companies with a sales team exceeding 500 people have a dedicated sales enablement process in place.
The Takeaway?..."
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Sales Navigator: It's Not Only For Active Prospecting
When people think of Sales Navigator, they think of prospecting
"While active prospecting is the main reason sales teams implement Sales Navigator, there are so many other ways they can benefit from this tool, especially with recent updates and new features LinkedIn has rolled out.
In addition to providing you with greater visibility into your target audience- locally, regionally, or nationally- Sales Navigator also wants to help you be a more effective consultative salesperson.
Between the curated home feed, the highlights on individual profiles, and the insights on the company page, you can understand your future customers quicker than ever. This leads to more intentional conversations instead of stale, uninspiring pitch meetings. With access to your prospects becoming more challenging, strong sales teams need to maximize the data at their disposal..."
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Software Sales Strategies For Saas Sales Reps
It may be easier than ever for companies to buy software, but that doesn't guarantee success for providers. In today's digital economy, software is sold, not bought, meaning providers must take an active role in educating, engaging, and supporting buyers
"Best practices for how to sell B2B SaaS effectively-especially in digital marketplaces-can be hard to come by, which is why we've collected 4 strategies that are being used by some of the world's most successful providers. Each strategy below contains important advice and tips, and taken as a whole, our keys to selling B2B SaaS provide a practical roadmap to help you succeed..."
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PeopleTek News
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Do you catch yourself saying (or thinking) 'I'm too busy'?
Nobody is too busy; it's just a matter of priorities - Alen Huskanović
"Do you catch yourself saying (or thinking) 'I'm too busy'? If yes, assess whether you're truly BUSY versus being PRODUCTIVE. There is a difference!
Thomas Edison said: Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.
It's up to us to manage our time. In general we're pretty good at making time for what's important to us but we don't always excel at NOT spending time on unimportant things.
How good a job do you do making time for what's important to you? Do you focus on supporting your vision, mission and goals? For making time for family, friends, and hobbies? Or, do you easily/consistently get side-tracked by day to day activities that are not important?..."
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SF IT vBeers Boca
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In Person: vBeers South Florida (Biergarten Boca) (July 21st)
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers resumed in June!
July
- July 14th - Funky Buddha, Oakland Park
- July 21st - Biergarten Boca, Boca Raton
- July 28th - Mike's at Venetia, Miami
August
- August 4th - Zoom
- August 11th - Funky Buddha, Oakland Park
- August 18th - Biergarten Boca, Boca Raton
- August 25th - Mike's at Venetia, Miami
Hang out with IT colleagues after work!
Don't forget to have a look at my weekly newsletters:
IT News And Events
IT Vendor News
IT Sales and Marketing News
South Florida IT Events
First Wednesdays of the Month: Please join the live meeting at 6:00PM EST with this Zoom link:
https://zoom.us/j/792850274
You can also join by phone:
+1 646 558 8656 US (New York)
Meeting ID: 792 850 274
One tap mobile
+16465588656,,792850274#
Hosted by John J. McLaughlin
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SF IT vBeers Miami
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vBeers South Florida - In Person @ Mike's at Venetia, Miami (July 28th)
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers resumed in June!
July
- July 21st - Biergarten Boca, Boca Raton
- July 28th - Mike's at Venetia, Miami
August
- August 4th - Zoom
- August 11th - Funky Buddha, Oakland Park
- August 18th - Biergarten Boca, Boca Raton
- August 25th - Mike's at Venetia, Miami
Hang out with IT colleagues after work!
Don't forget to have a look at my weekly newsletters:
IT News And Events
IT Vendor News
IT Sales and Marketing News
South Florida IT Events
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
- +16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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Sponsor - TechLauderdale
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TechLauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.
Corporate Membership Levels
- Bronze - $500 (1 to 3 Employees)
- Silver - $1,500 - (4 to 25 Employees)
- Gold - $2,500 - (25 to 50 Employees)
- Platinum - $3,500 - (over 50 Employees)
Individual Memberships
- Individual - $100/year or $10/month
TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.
Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
(Get More Information . .)
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business
- STARTUP and nonprofit - $,1000/year
- Ambassador - $2,500/year
- Premier - $5,000/year
- Executive - $10,000/year
Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Marketing, IT - Sales, PeopleTek News, SF IT vBeers Boca, SF IT vBeers Miami, Sponsor - TechLauderdale, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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