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IT - Marketing
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21 Unique Selling Proposition Examples (And Why They Work)
Your unique selling proposition (USP) is what separates you from the competition.
"For customers, it's a reason to trust and choose you ahead of someone else. For you, it's the linchpin that powers your sales and marketing efforts. But what does a USP look like?
In this article, we'll demonstrate what makes an effective USP by sharing some of the best examples from the worlds of SaaS, e-commerce, and DTC.
You'll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage..."
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5 Common Drawbacks Of ABM Marketing That Are Fixable
As more and more of the global marketplace has moved online, the strategies for getting ahead in business have shifted
"In the early days of online selling, the generalized ads and marketing strategies that were put out online would have been good enough. Now, with everything from social media #Explore pages to Google Ads finding increased value in the personalisation of these resources, the move towards specificity is gathering steam.
A lot of that is to do with expectations. As consumers, we found a disconnect between the personal nature of service in bricks-and-mortar stores compared with the clinical nature of online shopping. And, as companies, we saw customer churn rates grow. Furthermore, while some of the examples of at-home advertising have been dismissed as creepy, businesses are on the whole reaping the rewards of investing in this more personal way of reaching their prospective customers..."
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8 Ways To Get More Customer Testimonials (+ How To Use Them To Boost Sales)
Let's face it - everyone loves getting a good customer testimonial.
"At the end of the day, when you start researching a product or service, one of the first things you do is see what other people have to say about it. So when someone's saying something wonderful about your own business, you know it's a great sign of things to come.
But how are they different from reviews? And how can you get customers to give you a testimonial?
What's the Difference Between a Customer Testimonial and a Review?
A testimonial is a customer's endorsement of a product or service. What makes them unique is that they specifically address a challenge they had prior to making their purchase, then describe how the product or service resolved it..."
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Demand Curve: 10 Lies You've Been Told About Marketing
The harsh truth: Some of the advice you read about marketing is incorrect.
"While not always intentionally misleading, you're often absorbing content written by:
- Marketers without a breadth of experience: People who've marketed a single product and have a limited - or biased - view on a channel.
- Non-practitioners: People who've never run experiments, but pass along (sometimes outdated) marketing insights that they've read online.
After running thousands of experiments for brands like Microsoft, Segment and Perfect Keto, here are 10 significant lies we've realized you've been told about marketing (on email marketing, ads and referrals)..."
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Gartner Identifies Four Types Of Technology Buying Organizations That Will Influence Go-To-Market Efforts Of Tech Marketers In 2021
Tech Buying Behavior Trends to Be Discussed at the Virtual Gartner Tech Growth & Innovation Conference, July 20-21, 2021
Seventy percent of global technology buyers are exploring more ways to purchase technology this year, however vendor engagement strategies continue to underdeliver when it comes to meeting tech buyer expectations, according to a survey by Gartner, Inc.
'Technology providers often create go-to-market (GTM) strategies with limited insights into how an enterprise will make a buying decision,' said Christy Uher Ferguson, research vice president at Gartner. 'As the size of buying teams continues to increase, ideal customer profiles (ICPs) increase in importance. While understanding individual buyer personas is important to align messaging and content to specific role-based needs, buying teams act as an enterprise, with enterprise goals first and individual goals second.'
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How To Streamline Your Lead Generation Campaigns With Strategic Collaboration
In business, as in life, two voices are more powerful than one. Strategic collaboration can drive your marketing and turbo-charge your lead generation
"Like a musical collaboration, a partnership should combine two parties' complementary attributes and make both shine even more brightly to their audiences.
10 of the best lead generation campaign ideas
There are many techniques and methods for generating leads. Let's look at some of the most effective of these.
Contests
Celebrate the value of your product by offering it as a prize. Contests can reach new clients and engage them with your brand. Use an email headline that tempts the reader with an unmissable opportunity to ensure your message isn't deleted or scrolled past. Your sales team will appreciate the leads that contests generate..."
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What Does Digital Marketing Strategy Mean Today?
I've been thinking a lot about strategy lately (well, in between distractions that is). What does that word really mean?
"Is a digital marketing strategy a piece of paper with a 6-month, 1-year, or 5-year plan mapped out on it?
I believe it's more nuanced than that for a few specific reasons...
- It's much harder to plan too far ahead in this fast-moving, ever-changing economy (pandemic much?).
- Customers' wants, needs, and concerns change and evolve.
- Technology is always changing, making it difficult to plan on one or even several platforms too far into the future.
To me, strategy is a conversation that starts with a series of questions you must ask on a regular basis..."
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IT - Sales
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7 Ways To Make Sure Your Sales Team Hits Their Goals
I've coached sales leaders across a wide variety of industries, and the one common question they all ask is: How can I optimize my sales process?
"I always tell them that one of the critical ways to optimize this process is by measuring sales productivity, because it is ultimately a path to reaching sales goals.
In this article, we'll dive into how to define those goals, measure productivity, and increase the likelihood that the sales team members hit (or surpass) their goals.
Sales Goals Are More Than Just Revenue
There's no debate that, at the end of the day, sales team members are responsible for bringing in revenue. This is because there are two ways to grow top line revenue: The first is through acquiring revenue from new customers (often called 'new logo revenue'), and the second is by capturing more revenue from existing customers (often called 'upsells'). Depending on how your organization is structured, the sales team may be responsible for growing one or both..."
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Ease Of Doing Business: Best Customer Experience Leading Indicator
Customers are juggling more than ever before, and companies are realizing a heightened need for ease of doing business: value with minimal hurdles, hassles and worries
"Essentially, it's delivering your brand promise, as promised.
Ease of doing business quantifies the extent to which customers are enhanced or constrained by your enterprise.
Ease-of-doing-business measures value: benefits versus costs. The equation is called Customer Experience Value Quotient. It compares desired versus undesired outcomes, as seen by customers. Since the pandemic, customers are hyper-sensitive to companies syncing with their realities. Those who excel in minimizing customers' undesirable outcomes while maximizing customers' desirable outcomes will be rewarded..."
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How To Handle Difficult Customers
Not long ago I covered six ways to handle angry customers. Often an angry customer and a difficult customer are the same
"But that's not always true. Sometimes difficult customers aren't angry. They are just tough and demanding. That said, the techniques I cover in both of these posts can work, with a little tweak or variation depending on the situation. So, after you read this, I urge you to go back and read the original article. This is a follow-up with another half dozen techniques to manage angry and/or difficult customers.
So, here are six ways to handle difficult..."
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How To Maintain Customer Relationships In Times Of Crisis
Around 43% of US businesses had temporarily closed in 2020 due to the COVID-19 crisis
"At the same time, 45% of big and small US businesses moved some of their employees to remote work.
Closing offices and downsizing has affected customer relationships. There is a new limit to how much we can communicate face-to-face.
This made business professionals feel detached and disconnected from customers.
But, not all hope is lost. Customers are more likely to remember you when the hard times are over if you stay in touch and provide updates and support wherever possible..."
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Key Takeaways From 'The Qualified Sales Leader' By John McMahon
When selling, skip the tech jargon and use plain language. Plus, align your selling process with McMahon's and sell value rather than product features.
"In February, I wrote 'CIOs Proclaim the Tech Sales Model is Broken.' Before sharing the piece, I asked a few colleagues at my employer at the time to review it. They suggested it would be a career-limiting move to socially share the article, given that I quote CIOs' tough advice to marketers and salespeople. Yet I did publish the article in Datamation.
After joining my new employer, I attended their Sales Boot Camp, and shared the article with my sales-training leaders. To my surprise, they agreed completely with the article and suggested that I read a new book, 'The Qualified Sales Leader' by John McMahon. McMahon has been CRO at 5 public software companies..."
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The 5 Pillars Of Customer Experience Strategy
Take care of your customers and they will remain loyal. Abandon them and they won't ever forgive you
"Today, maintaining customer loyalty is tougher than ever because customer experience has been fully integrated into every marketing and communications message. From the positioning of a product, to the development of digital strategy, advertising, public relations, and branding, the new concept of customer experience includes being part of their online and social life. Functional and emotional connections must be a priority to every strategy..."
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Top 20 Sales Prospecting Tools You Should Be Using In 2021
Your sales cycle starts with identifying and finding your potential customer
"While this might seem like a very obvious thing, this process of identifying and finding your potential customer is known as sales prospecting. It's a multi billion dollar industry and you'll see companies of all sizes hiring and developing their sales teams to prospect, outreach and finally sell to potential customers.
Over time, there have been dozens of tools that have been built to assist salespeople in the prospecting process and with the rise of digital sales in' the last decade, sales prospecting tools have become extensively good..."
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IT - Social Media
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10 Smart Tools For Social Media Marketing In 2021
How do you stay on top of your social marketing tasks?
"From creating and scheduling content to analytics, it can be difficult to imagine how many jobs social media marketers have to complete every day.
If you want to level up your social media marketing game, you need to invest in the right tools for this job. Fortunately, there are a lot of effective social media tools available on the market to help. These tools can help you manage and optimize your social media posts, measure the effectiveness of your campaigns, get actionable insights to improve your online presence, and reach the right audiences at the right time.
Here are 10 of the best social media marketing tools to transform your skills:..."
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IT - CRM
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CRM's Virtuous Circle
There's a virtuous circle pattern being drawn in society by CRM and it's been ongoing for many years already.
"First, cloud-based CRM democratized business information, then it erased the distance between customers and vendors. Now it is poised to expand into other areas with similar democratizing opportunities. I am speaking about how we work -- at least those of us in the knowledge economy -- but there's a good chance that CRM's reach will also influence the economy of essential workers too.
I can reference two recent articles that help make the point.
First, in the Atlantic, "Kill the 5-Day Work Week" by Joe Pinsker. As you might deduce from the title, the piece provides solid evidence that some leading companies reduced employee hours to a four-day schedule during the pandemic. The result? Little downside and lots of positives like increased productivity..."
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How To Modify Business And Growth Productivity With CRM
Customer Relationship Management is a three-word term, but the essence lies in the mid-word Relationship
"In times of bottleneck competition, meaningful relationships are the key to connect with retail consumers to add value to their journey. Technology advancement has impacted consumer behavior, and currently, retail customers need a more personalized approach in the marketplace. Every consumer wants to be treated as per their personality and not just like a puppet fetching money.
This piece comprises CRM software's effect on growth productivity and how it will modify your company..."
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SF IT vBeers Broward
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vBeers South Florida - In Person @ Funky Buddha (July 14th)
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers resumed in June!
July
- July 7th - Zoom
- July 14th - Funky Buddha, Oakland Park
- July 21st - Biergarten Boca, Boca Raton
- July 28th - Mike's at Venetia, Miami
August
- August 4th - Zoom
- August 11th - Funky Buddha, Oakland Park
- August 18th - Biergarten Boca, Boca Raton
- August 25th - Mike's at Venetia, Miami
Hang out with IT colleagues after work!
Don't forget to have a look at my weekly newsletters:
IT News And Events
IT Vendor News
IT Sales and Marketing News
South Florida IT Events
First Wednesdays of the Month: Please join the live meeting at 6:00PM EST with this Zoom link:
https://zoom.us/j/792850274
You can also join by phone:
+1 646 558 8656 US (New York)
Meeting ID: 792 850 274
One tap mobile
+16465588656,,792850274#
Hosted by John J. McLaughlin
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PeopleTek News
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Virtual Leadership Journey (August 19th)
The best choice for leaders from any where in the world.
The Virtual Leadership Journey allows individuals and teams to participate via live webinar.
Virtual Leadership Journey Program Details
- 12 group coaching sessions (2 hours each)
- 1 individual coaching session (60 minutes)
- Sessions meet every other week
- Available worldwide
- 6-12 participants per Journey give you the chance to interact with leaders from different companies, learning different perspectives and experiences
- Access to QwikCoach, our online coaching and support tool
- Earn continuing education PMI re-certification credits - refer to the PMI Talent Triangle for eligibility
- REGISTER NOW!
Contact Us for more information.
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SF IT vBeers Boca
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In Person: vBeers South Florida (Biergarten Boca) (July 21st)
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers resumed in June!
July
- July 14th - Funky Buddha, Oakland Park
- July 21st - Biergarten Boca, Boca Raton
- July 28th - Mike's at Venetia, Miami
August
- August 4th - Zoom
- August 11th - Funky Buddha, Oakland Park
- August 18th - Biergarten Boca, Boca Raton
- August 25th - Mike's at Venetia, Miami
Hang out with IT colleagues after work!
Don't forget to have a look at my weekly newsletters:
IT News And Events
IT Vendor News
IT Sales and Marketing News
South Florida IT Events
First Wednesdays of the Month: Please join the live meeting at 6:00PM EST with this Zoom link:
https://zoom.us/j/792850274
You can also join by phone:
+1 646 558 8656 US (New York)
Meeting ID: 792 850 274
One tap mobile
+16465588656,,792850274#
Hosted by John J. McLaughlin
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SF IT vBeers Miami
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vBeers South Florida - In Person @ Mike's at Venetia, Miami (July 28th)
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers resumed in June!
July
- July 14th - Funky Buddha, Oakland Park
- July 21st - Biergarten Boca, Boca Raton
- July 28th - Mike's at Venetia, Miami
August
- August 4th - Zoom
- August 11th - Funky Buddha, Oakland Park
- August 18th - Biergarten Boca, Boca Raton
- August 25th - Mike's at Venetia, Miami
Hang out with IT colleagues after work!
Don't forget to have a look at my weekly newsletters:
IT News And Events
IT Vendor News
IT Sales and Marketing News
South Florida IT Events
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
- +16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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Sponsor - TechLauderdale
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TechLauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.
Corporate Membership Levels
- Bronze - $500 (1 to 3 Employees)
- Silver - $1,500 - (4 to 25 Employees)
- Gold - $2,500 - (25 to 50 Employees)
- Platinum - $3,500 - (over 50 Employees)
Individual Memberships
- Individual - $100/year or $10/month
TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.
Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
(Get More Information . .)
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business
- STARTUP and nonprofit - $,1000/year
- Ambassador - $2,500/year
- Premier - $5,000/year
- Executive - $10,000/year
Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Marketing, IT - Sales, IT - Social Media, IT - CRM, SF IT vBeers Broward, PeopleTek News, SF IT vBeers Boca, SF IT vBeers Miami, Sponsor - TechLauderdale, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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