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Volume 279, Issue 4 << Previous Issue | Next Issue >>
IT - Marketing
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Maximize ROI With These 5 Marketing Analytics Tips
John Wannamaker famously claimed he wasted 50% of his advertising budget but he didn't know which 50% was wasted
"Well, that might hold for traditional advertising, with few metrics to monitor performance, but it certainly isn't true for digital marketing. Armed with better metrics to monitor your performance, you can maximize ROI (return on investment) by focusing on those tactics that produce the highest return on investment.

What is Marketing Analytics?

Market analytics involve comprehensive data gathering and study of various marketing strategies to evaluate the strengths and weaknesses of marketing initiatives..."

Business 2 Community, June 25th, 2021
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Leveraging The Internet To Grow Your Business Online And Off
Each passing day, business owners find new ways for leveraging the internet to help them operate more efficiently, save money, and build profits
"If you're a business owner, mastering various internet strategies impact not only the success of your online marketing efforts but those offline efforts as well.

Fortunately, there is a wide range of business tools and strategies available on the internet that you can leverage to steer your business toward greater heights. Below, we'll discuss several of the most impactful ways of leveraging the internet for success and discuss some best practices to ensure you achieve that success..."

Business 2 Community, June 24th, 2021
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Know The Additional Marketing Channel With Email Signatures
Email signatures are among the most overlooked aspects of a well-rounded marketing strategy
"It's one way to communicate your brand concept quickly, and your leads and contacts will have a better understanding of your business.

It's a part of the brand experience, and it allows your contacts to connect with your business more. If you haven't considered including a professional email signature in your official emails, then it might be time to do so.

Modern marketing with email signatures

Modern marketing is the ability to harness the full capabilities of the business to provide the best experience for the customer and thereby drive growth. Therefore, professional email signatures can be customized for each specific employee to create a unique personality with an ad or banner..."

Business 2 Community, June 23rd, 2021
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Everything You Need To Know About Marketing Automation
According to Emailmonday, in May 2021, 51% of companies are currently using marketing automation and more than half of B2B companies (58%) plan to adopt the technology
"Although marketing automation has become an essential tool for marketing in today's digital world, you aren't alone if you're not sure of what marketing automation means exactly or how it can benefit your small business.

So, let's start with a brief introduction:

What is Marketing Automation?

Marketing automation is the use of software that enables marketers to automate their activities..."

Business 2 Community, June 25th, 2021
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3 B2B Marketing Tips To Increase The Reach And Engagement Of Your Webinar
Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry.
"With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. For example, webinar attendees increased 251% compared to last year's attendance numbers and the hours of webinar content consumed increased 290%. This shows that webinars are a valuable B2B marketing strategy and are worth implementing into your marketing mix.

But, to be successful at hosting webinars, there are a few best practices to follow to ensure that your content makes an impact, your audience will attend and return for more in the future or become a lead through downloaded assets..."

Business 2 Community, June 23rd, 2021
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IT - Sales
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Top 10 Questions For Assessing Your Value Proposition
As humans we hate uncertainty. Psychology tells us that uncertainty means inaction.
"Faced with uncomfortable scenarios, the 'keep calm and carry on' approach to business can feel attractive. The trouble is, behaving like an ostrich and putting our heads in the sand will put us behind the curve.

Understanding our customers is one of the most important things we can do now in the volatile, uncertain, complex and ambiguous world in which we find ourselves. Reassessing our business value proposition is crucial.

Top 10 Questions for Assessing your Value Proposition

If you want to avoid ostrich syndrome, sharpen your market position, and get ahead of the game, then may I suggest you have a crack at answering the following 10 questions..."

Business 2 Community, June 25th, 2021
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This One Thing Could Be Sabotaging Your Sales Enablement Program
One of the most overlooked parts of any successful sales enablement program is the communications plan
"Without one, you're not going to get very far in your goal for increased revenue and customer satisfaction. To create an effective strategy for communication, it is important to decide what channels are the most appropriate for this kind of information delivery. (i.e., email, social media) Then, creating an outline with specific goals based on desired outcomes such as increasing website traffic or providing more training videos..."
Business 2 Community, June 25th, 2021
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Sales Enablement: An Insight Into Building Your Own Team
You already have a winning sales enablement team and strategy with the best technology and processes to support it? Wow!
"Before delving further into that, it is worth mentioning that sales enablement aims to ensure that reps have process expertise, skills, and knowledge and the best assets for maximizing every customer interaction or buyer.

Putting reps at the forefront, in this case, means that the outcome of effective enablement will remain consistent. That results from giving agents the content, competence, and confidence to engage a client or buyer. Additionally, it is interesting to note that 58% of firms have had sales enablement programs for over two years..."

Business 2 Community, June 25th, 2021
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PeopleTek News
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Mid Year Check In
Can you believe we're half-way through the year? That means it's time to take a pulse of where we are and what we'd like to see accomplished prior to year-end.
"A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better." - John Quincy Adams

"This includes identifying any struggles or challenges we're facing (what are we losing sleep over?), as well as taking the time to recognize and celebrate our organization's successes..."

PeopleTek News, June 22nd, 2021
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Sponsor - TechLauderdale
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TechLauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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