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IT - Email
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Protecting Your Business From Email Compromise Attacks
Business Email Compromise is a fast-growing cybersecurity threat

"Business Email Compromise (BEC) is a fast-growing cybersecurity threat that all businesses, especially small and medium-sized (SMB) ones, face. The FBI's Internet Crime Complaint Center (IC3) reported in their 2020 Internet Crime Report that they fielded 19,369 Business Email Compromise (BEC) complaints amounting to over $1.8 billion in adjusted losses in the United States for that year.
BEC attacks primarily use email, but can be carried out using SMS messages, voice mail messages, and even phone calls. BEC attacks are notable because they rely heavily on so-called 'social engineering' techniques, meaning they use trickery and deception against people..."
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IT - Marketing
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25 Lead Magnet Ideas (With Examples!) To Feed Your Funnel
As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits.

"We've all been there: people start taking vacations, stop answering their phones, and your sales team starts getting antsy for more SQLs. Oh, and there's also the whole cookieless internet thing, where first-party data collection on websites is more important than ever.
It's prime time to set up some fresh, new lead magnets!..."
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IT - Sales
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3 Must-Haves To Elevate Your Sales Enablement Program
Sales enablement has transformed over the past 15 years. More and more, organizations are planning with sales enablement in mind and making strategic investments in sales technologies

"With sales cycles becoming more complex, companies need to elevate their sales enablement programs to build a competitive advantage.
Over the past year, we've worked with our partners, customers, and industry professionals to identify sales enablement best practices for digital-first selling.
If your program is new, mature, or somewhere in between, we've come up with tips to help you elevate your sales enablement approach.
I'll share a few in this post!..."
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Implementing Sales Enablement Will Help Grow Your Business
As a CEO, owner, and entrepreneur, you are often pulled in many different directions. You have to juggle the needs of your employees with those of your customers.

"And it's not just about making sales; you also need to make sure that people can do their jobs efficiently and effectively. That is why sales enablement is such an important part of any company's success: it helps ensure that every employee has the tools they need to be successful at work.
What Sales Enablement Can Do for Your Business
A sales enablement program will help your organization because it can provide training that is uniquely tailored to the needs of each individual. For example, they may be able to learn a new way of approaching an account and close deals more easily. The ability for a salesman to quote and explain their product quickly can make all the difference between an average sale and one with higher profit margins as well as fewer customer complaints about misleading information..."
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Sales Enablement Platform: Essential Things You Need To Consider
Do you want to organize, streamline, and optimize all of your sales processes in order to win more customers? If so, then you should consider investing in a sales enablement platform for your company

"Sales enablement platforms have been defined as 'tools that unite sales enablement functions with customer-facing sales execution. They predominantly support native content, sales training delivery and reinforcement, and sales coaching.'
Why are these platforms such a big deal? Because organizations that develop and implement a sales enablement strategy tend to perform better than their counterparts that don't. In fact, research shows that companies with a dedicated sales enablement function have a 52.1% win rate, versus a 45.5% win rate for businesses without one.
So the question becomes: How can you select the best sales enablement platform for your business? Here are 6 key features to look for as you explore your options..."
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SF IT Sales
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Virtual Monthly Meetup of IT Sales and Marketing Professionals - South Florida

online
This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.
I will run the June session via Zoom and in July we will switch to in-person at the hotel LeMeridien.
I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.
That will be followed by an open discussion.
Hosted by John J. McLaughlin From IT Sales and Marketing Professionals - South Florida
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SF IT vBeers Broward
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vBeers South Florida - In Person @ Mike's at Venetia, Miami
Online - Zoom

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers resumed in June!
June
- June 23rd - Mike's at Venetia, Miami
July
- July 7th - Zoom
- July 14th - Funky Buddha, Oakland Park
- July 21st - Biergarten Boca, Boca Raton
- July 28th - Mike's at Venetia, Miami
Hang out with IT colleagues after work!
Don't forget to have a look at my weekly newsletters:
IT News And Events
IT Vendor News
IT Sales and Marketing News
South Florida IT Events
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
- +16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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PeopleTek News
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Is Your Leadership Style Black, White Or Grey?
Have you ever been told your thinking was too black and white? That your mind-set was limited? That finding middle ground with you was difficult?

"That grey areas DID exist? Have you ever been called an extremist? Or that it's okay to incorporate 'maybe' or 'possibly' into your vocabulary?
On the favorable side, it's said that black and white thinkers are 'great resources for personal growth and understanding'. Also, that they drive results and are needed for goal attainment.
As with any style or behavior, over-using a strength can result in a weakness.
Rebecca Joy Stanborough, MFA suggests being aware of our usage of certain words. How often do you say:..."
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Sponsor - TechLauderdale
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TechLauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today

Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.
Corporate Membership Levels
- Bronze - $500 (1 to 3 Employees)
- Silver - $1,500 - (4 to 25 Employees)
- Gold - $2,500 - (25 to 50 Employees)
- Platinum - $3,500 - (over 50 Employees)
Individual Memberships
- Individual - $100/year or $10/month
TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.
Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
(Get More Information . .)
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the Palm Beaches into a Tech Hub!

Our Memberships are based on Exposure, Talent, & Business
- STARTUP - $500/year
- Tier 3 - $1,000/year
- Tier 2 - $2,500/year
- Tier 1 - $5,000/year
Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.

South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Email, IT - Marketing, IT - Sales, SF IT Sales, SF IT vBeers Broward, PeopleTek News, Sponsor - TechLauderdale, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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