Are You Optimizing Your Social Media Marketing to Reach Today's Consumers?
Business 2 Community, June 1st , 2021
June 1, 2021,
Volume 279, Issue 1

Social media continues to be a part of consumers' everyday lives

"The latest statistics show there are 3.78 billion social media users worldwide in 2021-a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. (Oberlo)

According to Influencer Marketing Hub , an average of 2 million people sign up to social networks every day. Facebook continues to dominate the social media space, with 2.7 billion users. This is followed by YouTube and WhatsApp, each at 2 billion users..."

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