Social media continues to be a part of consumers' everyday lives
"The latest statistics show there are 3.78 billion social media users worldwide in 2021-a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. (Oberlo)
According to Influencer Marketing Hub , an average of 2 million people sign up to social networks every day. Facebook continues to dominate the social media space, with 2.7 billion users. This is followed by YouTube and WhatsApp, each at 2 billion users..."
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