The 'Secrets' of Sales
Business 2 Community, June 4th , 2021
June 4, 2021,
Volume 279, Issue 1

Recently, I was approached to talk about The Secrets Of Sales. When asked, it caused me to pause. On reflection, I realized, there are no secrets of sales

"We already know all of them, the problem is we don't execute them. Somehow, I think people look for short cuts, or they want to find the 'Easy' button. They think there is something or that some 'guru' has a trick/technique that changes everything to selling.

But there are no secrets to sales. We know what it takes to succeed, we just have to do those things-and possibly that's the problem. Selling is hard work and to be successful, we have to do the work. Perhaps the quest for a secret is because we aren't committed to doing the work..."

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