Lead Generation Strategy: Common Mistakes That Cost You Money
Business 2 Community, June 2nd , 2021
June 2, 2021,
Volume 279, Issue 1

Not all businesses require a lead generation strategy to create successful marketing programs but those businesses are rare

"Instead, most businesses need a strategy to not only create conversions over time but follow up with visitors who left the conversion funnel sometime during the purchase process (especially through cart abandonment), remarket to visitors who left without making a purchase, and build a relationship with customers that keeps them coming back. And that's a lead generation strategy, whether you ever heard that term or not..."

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