IT - Marketing

How to Scale Your Search Marketing Campaigns
Business 2 Community, June 2nd , 2021
In this article, we talk about the challenges of scaling up your search marketing campaigns and how marketers can achieve this more easily using robotic process automation

"According to Dentsu's Ad Spend Report 2021, the UK is expected to show the second-highest growth rate of ad spend around the world this year. While many brands paused their advertising budget in reaction to Covid-19 and the first lockdown, rapid recovery is now the priority and scaling up search marketing campaigns will play a pivotal role in success.

Unfortunately, scaling up is always more difficult than ramping down, and the usual challenges are exaggerated by the rush of competitors all trying to spark growth at the same time..."

Not all businesses require a lead generation strategy to create successful marketing programs but those businesses are rare

"Instead, most businesses need a strategy to not only create conversions over time but follow up with visitors who left the conversion funnel sometime during the purchase process (especially through cart abandonment), remarket to visitors who left without making a purchase, and build a relationship with customers that keeps them coming back. And that's a lead generation strategy, whether you ever heard that term or not..."

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