"According to Dentsu's Ad Spend Report 2021, the UK is expected to show the second-highest growth rate of ad spend around the world this year. While many brands paused their advertising budget in reaction to Covid-19 and the first lockdown, rapid recovery is now the priority and scaling up search marketing campaigns will play a pivotal role in success.

Unfortunately, scaling up is always more difficult than ramping down, and the usual challenges are exaggerated by the rush of competitors all trying to spark growth at the same time..."

"We already know all of them, the problem is we don't execute them. Somehow, I think people look for short cuts, or they want to find the 'Easy' button. They think there is something or that some 'guru' has a trick/technique that changes everything to selling.

But there are no secrets to sales. We know what it takes to succeed, we just have to do those things-and possibly that's the problem. Selling is hard work and to be successful, we have to do the work. Perhaps the quest for a secret is because we aren't committed to doing the work..."

"In fact, these days even if you're giving something away for free you'll get a hard time selling it. People just hate marketers these days and they hate to be sold on anything, even if they actually need that product or service you'll still face resistance from customers or distributors. This is the reason why sales reps lose drive when it comes to selling their products. It's not easy to deal with bad days when you hardly close any sale, in most cases, you'll even find it difficult to get the attention to speak with the prospect and this is discouraging to most sales reps on the field..."

"B2C organizations and leaders were the first to adopt social media extensively, but B2B players have increasingly entered the arena over the last several years. As B2B organizations navigate how to create and refine their social media marketing strategy, it's also important for B2B executives and leaders to be included in the mix.

Many buying processes start with research and social media plays a big part in the beginning stages of the buyer's journey. In fact, 81% of buyers are more likely to engage with brands that are active on social media channels..."

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

June

• June 9th - Funky Buddha, Oakland Park
• June 16th - Biergarten Boca, Boca Raton
• June 23rd - Mike's at Venetia, Miami

July

• July 7th - Zoom
• July 14th - Funky Buddha, Oakland Park
• July 21st - Biergarten Boca, Boca Raton
• July 28th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

Don't forget to have a look at my weekly newsletters:

IT News And Events

• https://it.it-news-and-events.info/

IT Vendor News

• https://vendors.it-news-and-events.info

IT Sales and Marketing News

• https://sales.it-news-and-events.info/

South Florida IT Events

• https://sf-it-events.it-news-and-events.info/!

Please join the live meeting at 6:00PM EST with this Zoom link:

• https://zoom.us/j/792850274

You can also join by phone:

• Meeting ID: 792 850 274
• 646 558 8656 US
• +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

• "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Smart, successful people are by no means immune to making mistakes; they simply have the tools in place to learn from their errors - Travis Bradberry

1. Believing in someone or something that's too good to be true.

• Some people are so charismatic and so confident that it can be tempting to follow anything they say. Don't be naive!

2. Doing the same thing over and over again and expecting a different result.

• Albert Einstein said that insanity is doing the same thing and expecting a different result. If you want a different result, you must change your approach.

Read on for details

Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

• Bronze - $500 (1 to 3 Employees)
• Silver - $1,500 - (4 to 25 Employees)
• Gold - $2,500 - (25 to 50 Employees)
• Platinum - $3,500 - (over 50 Employees)

Individual Memberships

• Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP - $500/year
• Tier 3 - $1,000/year
• Tier 2 - $2,500/year
• Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.