IT News and Events
May 31st, 2021 — Jun 6th, 2021 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 279, Issue 1 << Previous Issue | Next Issue >>
IT - Marketing
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How to Scale Your Search Marketing Campaigns
In this article, we talk about the challenges of scaling up your search marketing campaigns and how marketers can achieve this more easily using robotic process automation
"According to Dentsu's Ad Spend Report 2021, the UK is expected to show the second-highest growth rate of ad spend around the world this year. While many brands paused their advertising budget in reaction to Covid-19 and the first lockdown, rapid recovery is now the priority and scaling up search marketing campaigns will play a pivotal role in success.

Unfortunately, scaling up is always more difficult than ramping down, and the usual challenges are exaggerated by the rush of competitors all trying to spark growth at the same time..."

Business 2 Community, June 2nd , 2021
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Lead Generation Strategy: Common Mistakes That Cost You Money
Not all businesses require a lead generation strategy to create successful marketing programs but those businesses are rare
"Instead, most businesses need a strategy to not only create conversions over time but follow up with visitors who left the conversion funnel sometime during the purchase process (especially through cart abandonment), remarket to visitors who left without making a purchase, and build a relationship with customers that keeps them coming back. And that's a lead generation strategy, whether you ever heard that term or not..."
Business 2 Community, June 2nd , 2021
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IT - Sales
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The 'Secrets' of Sales
Recently, I was approached to talk about The Secrets Of Sales. When asked, it caused me to pause. On reflection, I realized, there are no secrets of sales
"We already know all of them, the problem is we don't execute them. Somehow, I think people look for short cuts, or they want to find the 'Easy' button. They think there is something or that some 'guru' has a trick/technique that changes everything to selling.

But there are no secrets to sales. We know what it takes to succeed, we just have to do those things-and possibly that's the problem. Selling is hard work and to be successful, we have to do the work. Perhaps the quest for a secret is because we aren't committed to doing the work..."

Business 2 Community, June 4th , 2021
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The Law of Averages Does Not Apply to Complex B2B Sales
Soon after 'The Challenger Sale' was published, you could see a stream of lazy commentators homing in on one percentage prominently quoted in the book - that the average B2B buying decision process was '57% complete' before the customer wanted to talk to a salesperson - and using it to justify their position on a bunch of unrelated issues.
"Similar figures have been published by other researchers, and to the same effect: to paraphrase Andrew Lang, the commentators who thoughtlessly requote these statistics are guilty of using them like drunk people use lampposts - to support their own positions rather than offering illumination to others.

The inconvenient fact, of course, is that there is no such thing as an 'average B2B buying journey', particularly where a complicated and significant decision is involved. Every opportunity is different. Some opportunities involve salespeople early and others involve them late or never at all..."

Business 2 Community, June 3rd , 2021
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Why Sales Reps Are Not Motivated - A Must Read For Sales Managers
No matter what you're selling, it's not going to be an easy process, and it doesn't matter whether the price is low or high
"In fact, these days even if you're giving something away for free you'll get a hard time selling it. People just hate marketers these days and they hate to be sold on anything, even if they actually need that product or service you'll still face resistance from customers or distributors. This is the reason why sales reps lose drive when it comes to selling their products. It's not easy to deal with bad days when you hardly close any sale, in most cases, you'll even find it difficult to get the attention to speak with the prospect and this is discouraging to most sales reps on the field..."
Business 2 Community, June 1st , 2021
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IT - Social Media
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A Guide to Social Media Marketing for B2B Executives
With almost 4 billion people on social media, the audience scale and exchange of information on this digital medium provides an enormous opportunity for leaders and organizations
"B2C organizations and leaders were the first to adopt social media extensively, but B2B players have increasingly entered the arena over the last several years. As B2B organizations navigate how to create and refine their social media marketing strategy, it's also important for B2B executives and leaders to be included in the mix.

Many buying processes start with research and social media plays a big part in the beginning stages of the buyer's journey. In fact, 81% of buyers are more likely to engage with brands that are active on social media channels..."

Business 2 Community, June 2nd , 2021
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Are You Optimizing Your Social Media Marketing to Reach Today's Consumers?
Social media continues to be a part of consumers' everyday lives
"The latest statistics show there are 3.78 billion social media users worldwide in 2021-a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. (Oberlo)

According to Influencer Marketing Hub , an average of 2 million people sign up to social networks every day. Facebook continues to dominate the social media space, with 2.7 billion users. This is followed by YouTube and WhatsApp, each at 2 billion users..."

Business 2 Community, June 1st , 2021
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SF IT vBeers Broward
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vBeers South Florida - In Person @ Funky Buddha June 9th
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

June

  • June 9th - Funky Buddha, Oakland Park
  • June 16th - Biergarten Boca, Boca Raton
  • June 23rd - Mike's at Venetia, Miami

July

  • July 7th - Zoom
  • July 14th - Funky Buddha, Oakland Park
  • July 21st - Biergarten Boca, Boca Raton
  • July 28th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

Don't forget to have a look at my weekly newsletters:

IT News And Events

IT Vendor News

IT Sales and Marketing News

South Florida IT Events

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, June 9th, 2021: 6:00 PM to 8:00 PM
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In Person: vBeers South Florida (Biergarten Boca) June 16th
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

June

  • June 16th - Biergarten Boca, Boca Raton
  • June 23rd - Mike's at Venetia, Miami

July

  • July 7th - Zoom
  • July 14th - Funky Buddha, Oakland Park
  • July 21st - Biergarten Boca, Boca Raton
  • July 28th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

Don't forget to have a look at my weekly newsletters:

IT News And Events

IT Vendor News

IT Sales and Marketing News

South Florida IT Events

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, June 16th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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Mistakes Are Learning Opportunities
Dr. Travis Bradberry believes 'emotionally intelligent people embrace mistakes for what they are - great opportunities to learn', and shares the following 10 mistakes smart people never make twice
Smart, successful people are by no means immune to making mistakes; they simply have the tools in place to learn from their errors - Travis Bradberry

1. Believing in someone or something that's too good to be true.

  • Some people are so charismatic and so confident that it can be tempting to follow anything they say. Don't be naive!

2. Doing the same thing over and over again and expecting a different result.

  • Albert Einstein said that insanity is doing the same thing and expecting a different result. If you want a different result, you must change your approach.

Read on for details

PeopleTek News, June 3rd , 2021
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Sponsor - TechLauderdale
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TechLauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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