"For organizations looking for ways to elevate their content marketing, videos can be a great addition. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation.

Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume. The demographic, behavioral and psychographic characteristics, along with insights about the pain points and goals of your buyer personas are particularly instructive as to what types of videos and topical focuses make the most sense..."

ABM (Account-Based Marketing) has consistently been viewed as either a glass-half-full or a glass-half-empty program. Depending on which surveys you read, statistics are available to show ABM as a successful tactic for marketing. While others show the continued struggle for marketing to gain traction with ABM. You can make a case either for or against ABM depending on which survey statistics you pull from.

"Sales teams are often struggling with remote sales sans conferences, in-person meetings and travel, but 50% of buyers say remote work due to COVID-19 has made purchasing easier, according to a LinkedIn survey.

LinkedIn's State of Sales 2021 report is based on a survey of more than 400 buyers and 400 sellers in the US and Canada. At a high level, 48% of respondents said they closed deals of $500,000 or more without ever meeting a buyer in-person..."

"Of course, there are obvious first steps like onboarding sellers and migrating content, but what comes next?

As is the case with any sales technology solution, once it's up and running, my question as a CRO is, 'Is it making my sellers more effective?' You'll eventually need to measure and demonstrate its return on investment (ROI).

But how do you actually go about evaluating sales enablement ROI?..."

"Both social media advertising and digital advertising are crucial aspects of today's industry and products. Let have a deep look at both:

Social media marketing can be described as an advertising method that incorporates various social media channels to advertise products and build an effective connection with clients. Social networking is a site that allows users to exchange material such as comments, images, and other networks. But there's extra to that; social media management aids in the enhancement of employee relationships as well as the visibility of advertisers on the internet..."

online

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

We will discuss if the June meeting will be in person.

Hosted by John J. McLaughlin From IT Sales and Marketing Professionals - South Florida

vBeers meetups are informal networking events for South Florida Tech professionals.

n-person, after work vBeers resumes in June!

May - Every Wed - Zoom June 2nd - Zoom June 9th - Funky Buddha, Oakland Park June 16th - Biergarten Boca, Boca Raton June 23rd - Mike's at Venetia, Miami

July 7th - Zoom July 14th - Funky Buddha, Oakland Park July 21st - Biergarten Boca, Boca Raton July 28th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

Don't forget to have a look at my weekly newsletters:

IT News And Events

• https://it.it-news-and-events.info/

IT Vendor News

• https://vendors.it-news-and-events.info

IT Sales and Marketing News

• https://sales.it-news-and-events.info/

South Florida IT Events

• https://sf-it-events.it-news-and-events.info/!

Please join the live meeting at 6:00PM EST with this Zoom link:

• https://zoom.us/j/792850274

You can also join by phone:

• Meeting ID: 792 850 274
• 646 558 8656 US
• +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

• "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Courage is resistance to fear and mastery of fear-not absence of fear - Mark Twain

Fear #1 - Fear of documenting a Vision, Mission and Goals

Q. Even seasoned leaders may resist documenting these. Why?

A. There may be feelings of anxiousness when putting one's thoughts on paper, sharing them with others, having them critiqued, supported, and actioned. There is a fear of trying something new and unknown and wondering if results will be obtained.

Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

• Bronze - $500 (1 to 3 Employees)
• Silver - $1,500 - (4 to 25 Employees)
• Gold - $2,500 - (25 to 50 Employees)
• Platinum - $3,500 - (over 50 Employees)

Individual Memberships

• Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP - $500/year
• Tier 3 - $1,000/year
• Tier 2 - $2,500/year
• Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.