"However, complex conversion funnels with long sales cycles are typical in many industries. Buying a car, finding the right university or procuring a new piece of software can often take months (and sometimes years) from initial research to completion.

When it comes to paid media optimization for a business with these complex and often lengthy conversion funnels, marketers often face a crucial question: Which stage of the faunnel should I use for my bid optimization?

Well, what if you didn't have to pick and you could factor in multiple stages of a conversion funnel into one bid calculation? This concept is known as full funnel bidding..."

"Each audience is different. Their reasons to buy from you are different. The way you promote your content can make a difference in your audience's behavior.

Nonetheless, B2B content marketing does have one major thing in common with B2C.

Whether you're speaking to your average Joe who wants a new car or an SMB, it all depends if you can create engaging content. The fundamentals of creating this 'unscratchable itch' are still the same for either B2B or B2C content marketing.

And it's no small affair. B2B and B2C businesses are increasing each year their budget in content marketing. The most successful companies are investing up to 40% of their marketing budget in content marketing alone.

This is why you'll see today the most promising B2B content marketing strategies for 2021 to help you get the advantage against your competition.

Let's jump in!..."

"The roles of marketing and sales professionals have changed quite a bit in the last decade. They are about to undergo even further change and transformation in this decade and beyond. One core competency that has become a must-have for marketers and sellers is having the capabilities to truly understand buyers. One way to build this important core competency is through target buyer personas.

A prerequisite for any organization is the desire and commitment to understanding buyers must already be part of its DNA. You often hear about superior athletes, dancers, musicians, and artists having a mindset whereby they 'live, breathe, and have a desire to be great' in their chosen passion. This type of mindset must already be present within the halls of organizations to truly understand buyers. Without it, understanding buyers run the risk of being put on the shelf as an item 'we will get to later' as one marketing leader remarked to me years ago. I sure hope he thinks differently now..."

"If your organization is relying on 2020 call scripts and sales plays, reps may be missing out on opportunities to directly address how they can impact customers' needs in a modern buying environment. By establishing a revenue intelligence structure before the tide swells, you will be setting your team up for success while simultaneously building a more sustainable inside sales function that can adapt faster than the marketplace..."

"We hear that all the time, expressed both by sellers and buyers. (As a side note, we never hear buyers of being too 'Buyersy.')

The salesy terminology conjures up the worst images, including the sleazy manipulative stereotypes portrayed in movies like the Wolf of Wall Street, Boiler Room, Glengarry Glenross, Wall Street, or Cadillac Man. We immediately think of sales people who develop relationships, not because they value the relationship, but they can manipulate the individual to get a sale. That back slapping, joke telling person feigning interest, just to get some of your money. We think of all the slimy techniques-methods of qualifying or manipulating a person, questioning/objection handling/closing techniques. People focused not on the value they create with the customer but only on the commissions they will get from the PO (Hmm, am I starting to hit close to home?)..."

"What will help your sales team win time and time again is your company culture.

Today, culture and revenue have never been so closely intertwined. The last year has changed the market - organizations are rethinking how to support their sales teams in terms of ongoing development and retention.

Why? Because consistent sales performance hinges on rep productivity. And high rep productivity requires a company culture that values developing salespeople to be the best they can be..."

online

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

We will discuss if the June meeting will be in person.

Hosted by John J. McLaughlin From IT Sales and Marketing Professionals - South Florida

vBeers meetups are informal networking events for South Florida Tech professionals.

n-person, after work vBeers resumes in June!

May - Every Wed - Zoom June 2nd - Zoom June 9th - Funky Buddha, Oakland Park June 16th - Biergarten Boca, Boca Raton June 23rd - Mike's at Venetia, Miami

July 7th - Zoom July 14th - Funky Buddha, Oakland Park July 21st - Biergarten Boca, Boca Raton July 28th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

Don't forget to have a look at my weekly newsletters:

IT News And Events

• https://it.it-news-and-events.info/

IT Vendor News

• https://vendors.it-news-and-events.info

IT Sales and Marketing News

• https://sales.it-news-and-events.info/

South Florida IT Events

• https://sf-it-events.it-news-and-events.info/!

Please join the live meeting at 6:00PM EST with this Zoom link:

• https://zoom.us/j/792850274

You can also join by phone:

• Meeting ID: 792 850 274
• 646 558 8656 US
• +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

• "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

The measure of intelligence is the ability to change. - Albert Einstein

Some have adjusted easier than others, but regardless, what we once viewed as the status quo no longer exists and anxiety and uncertainty are ever present.

Principles of change

• Change is an ongoing process rather than an event.
• There is a progressive sequence of change behaviors that need to be experienced and mastered to effectively manage change.
• Denial, apprehension, anger and resistance are part of the change process.
• The progression through the phases of change represents an opportunity for growth and responsible risk taking.

Leading through times of change includes:

Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

• Bronze - $500 (1 to 3 Employees)
• Silver - $1,500 - (4 to 25 Employees)
• Gold - $2,500 - (25 to 50 Employees)
• Platinum - $3,500 - (over 50 Employees)

Individual Memberships

• Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP - $500/year
• Tier 3 - $1,000/year
• Tier 2 - $2,500/year
• Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.