IT News and Events
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IT News and Events IT News and Events
Volume 278, Issue 1 << Previous Issue | Next Issue >>
IT - Marketing
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10 Go-To-Market Stats You Might Not Know About But Should
So, y'know, a lot ... changed this past year
"No, we're not going to rattle off a bunch of 'new normal'/'uncharted waters' cliches, but we are going to bring up the one about how the only constant is change.

That's because when you look at your 2021 (and beyond) go-to-market strategy, it's so very vital to manage the massive transformation the marketing world underwent in 2020, and how it can guide your best practices moving through this year..."

Business 2 Community, May 4th, 2021
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A Simplified Digital Marketing Strategy
When I tell people I work in digital marketing, they often respond by saying they don't want to sell their products or services on social media
"This reaction is understandable. These days social media isn't always very kind, and the algorithms are unpredictable. It's also why I like to say companies should use social media as the icing on a multi-layered cake when planning a well-rounded digital marketing strategy.

Planning Your Digital Marketing Strategy

One definition of digital marketing is that it is the strategy of using the internet to market your business. The goal of your digital marketing strategy should be to create and optimize information that helps your ideal customers understand everything about your business. This is a broad concept so let's take some time to break it down..."

Business 2 Community, May 6th, 2021
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B2B Content Marketing Strategies For Organic Search
Oftentimes, business-to-business (B2B) content marketing can get a bad rap for being boring and dull in comparison to B2C marketing
"As SEMrush states, 'content marketing 'for B2B companies' provides the backbone of their customer acquisition strategy. When a solid strategy is in place, it can be a phenomenal growth engine.'

As someone who markets to a B2B audience for my own business, read on to see what I've learned when it comes to developing the right B2B content marketing strategy for your business and how you can utilize content marketing for organic search..."

Business 2 Community, May 2nd, 2021
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Banner Ads 101: Basics And Best Practices
Have you been looking for a cost-effective way to tell people about your business, generate leads, and inspire interaction?
"A banner ad might be the digital marketing solution for you. Also known as display ads, banner ads are those boxes that hover around the edges of a webpage you visit.

Banner ads are significantly cheaper, easier to create, and easier to launch than most traditional forms of advertising. Yes, technically, you could always stand on a street corner and call out to passersby for free, but that hardly seems like an efficient use of your time.

While this type of advertising may feel intimidating at first, with support, you can break it down and make it work for you. First, let's learn a bit more about what a banner ad is and how it can be powerful. Then let's take a closer look at how you can create and implement the most effective banner ads for your business..."

Business 2 Community, May 5th, 2021
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Planning And Implementing Your Email Marketing Strategy
Just because you can do something doesn't necessarily mean that you should!
"It's an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy.

If we start from what is possible, the prospect of drawing up an email marketing strategy, budget, resource and timelines is daunting. I like to start from the other end, not what is possible but what does the business need. It sounds simple and the oft flippant response is more sales but that doesn't always hold true. So start with a blank canvas and decide your business's short, medium and long term goals, they may all turn out to be the same - sales, sales and more sales..."

Business 2 Community, May 2nd, 2021
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Should I Use A Separate Domain For Marketing Emails?
We''ve been told that we should use a separate and unique domain for email that's different from our main Web domain. Is this something you'd recommend?
"The most common business case for using a separate email domain is that doing so can help protect a company's main Web domain (companyname.com) from spam complaints, and thus minimize the chance of that same domain being blacklisted. However, there are pros and cons to the approach, and it's not a slam-dunk decision. (If it were, everyone would do it.)

Let's look at the arguments for and against separate domains:..."

Business 2 Community, May 5th, 2021
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The 5 Biggest Email Marketing Mistakes That Are Costing You
Currently, more than 316 billion emails are estimated to be sent out daily. Regardless of the industry you're in or what type of business you run, email continues to be one of the most cost-effective methods in marketing. It offers good ROI and incredible reach.
"Nevertheless, that's only true if your emails aren't going directly into someone's trash bin, getting marked as spam, or blocked. This is why it's important to always be up to date on industry best practices, which can help you avoid making crucial email mistakes.

The 5 Biggest Email Marketing Mistakes There's a finite opportunity for building an email relationship with your target audience, and it's very competitive. Hence, it's essential to get email marketing right. All it takes is for your customer to make one simple click and 'unsubscribe' from your mailing list for that relationship to be over.

So, how can you guarantee a long-lasting email relationship with your target audience?

Let's take a look..."

Business 2 Community, May 6th, 2021
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IT - Sales
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The Most Disastrous Sales Cycle In The World
The future of technology and disaster response, Part 1: The future of sales
"Startups constantly talk about being mission-oriented, but it's hard to take most of those messages seriously when the mission is optimizing cash flow for tax efficiency. However, a new generation of startups is emerging that are taking on some of the largest global challenges and bringing the same entrepreneurial grit, operational excellence and technical brilliance to bear on actual missions - ones that may well save thousands of lives..."
TechCrunch, May 2nd, 2021
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SF IT Sales
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DEMOFEST 2021 Sales Engineering Virtual Conference (May 12-13)
Presales-focused Presales-driven Virtual Conference
We can't wait to show you all of the fantastic thought leadership, practical training, and fresh research we've put together for you this year.

Keynote: Todd Janzen, Global Vice President of Q Branch, Salesforce

Todd Janzen serves as the Global Vice President of Q Branch at Salesforce. In terms of sales, Q Branch is where sales teams come for deal closing stories, prototypes, visionary demos, jaw-dropping presentations, and videos. Over the past decade at Salesforce, he's built Q Branch from a napkin idea into 10 unique teams and 180+ employees around the world.

Wednesday, May 12th, 2021 8 AM to 12 PM Thursday, May 13th
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom May 12th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, May 12th, 2021: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom May 19th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, May 19th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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Who, Me?
Exciting news! We wrote a book. We've selected 52 leadership tips for your reading pleasure. Purchase your copy today.
Accountability. Chances are you know someone that struggles with this, and perhaps maybe even you.

To be a trusted leader, colleague, and friend, we need to be authentic and take ownership of our actions and behaviors. E-Coach Associates is one of our Strategic Partners and their workplace performance tool QwikCoach shares the following about accountability:

  • Focus on results and 'own' them. Successes are to be celebrated!
  • Own failures too. Learn from them; what could be done so they are not repeated?

Read on for details

PeopleTek News, May 3rd, 2021
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Sponsor - TechLauderdale
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TechLauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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