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Volume 277, Issue 4 << Previous Issue | Next Issue >>
IT - Marketing
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Social Media Marketing For Lead Generation
Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on
"Social is also a vital channel when it comes to interacting with brands and researching new products and services.

As with all marketing channels, social media is continually evolving. Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base.

Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced..."

Business 2 Community, April 28th, 2021
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How To Use Video Marketing To Become An Industry Thought Leader
You've probably seen the statistics countless times by now: in a digital landscape where your audience is exposed to thousands of advertisements every day, it's near-impossible to stand out
"Thought leadership is one of the best ways for your brand to cut through the noise. By establishing you as a leader in your field and fostering trust between your company and your audience, pursuing thought leadership can help you make a name for yourself.

There are plenty of different kinds of content that can help you establish yourself as a thought leader in your field, such as email, social campaigns, and written articles. However, one particular kind of content sticks out among the rest: video marketing. Videos can be one of your brand's best options to become more well-known in your field and reach a wider audience.

Here's how video marketing can help you lead your industry..."

Business 2 Community, April 26th, 2021
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How To Stretch Your B2B Marketing Budget With Good Design
Budget is an important consideration when planning out any B2B marketing initiative. The goal is simple: to get the highest return on investment. For B2B businesses, this return can seem difficult to achieve
"To get the most bang for your buck, you need to first clearly and specifically outline your marketing objective(s).

For example, do you want to.

Increase website form submissions from high-value prospects?

Help current and potential customers achieve a clearer understanding of your product offering? Attract highly qualified and in-demand job applicants?

Any of these example objectives can be attempted through a single marketing effort such as search ads to drive traffic to your website contact form, an email campaign promoting new products or creating posts on multiple recruiting websites..."

Business 2 Community, April 26th, 2021
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Everything You Think You Know About Leads Is Wrong
Just picture it: It's 2005. YouTube was just born. George W. just started his second term
"Tom Cruise jumped on couches. 'Desperate Housewives' was one of the most popular shows. Destiny's Child broke up.

And in marketing, the lead was king.

Back then, cloud-based technologies were just becoming mainstream, and tracking leads was the easiest way to track marketing's success. But according to Forrester, less than 1 percent of leads turn into sales..."

Business 2 Community, April 28th, 2021
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12 Tips For Creating Effective Visual Marketing
Visual content is one of the most effective ways to reach and resonate with your target audience
"As humans, we're hardwired to absorb and recall visual information much more rapidly than text-based content.

The stats back this up: a recent MIT study found that we can correctly identify entire images after viewing them for less than 13 milliseconds.

It's no wonder that more marketers are harnessing the power of effective visual marketing to boost engagement, inspire brand loyalty and boost conversations on all digital platforms (particularly social media)..."

Business 2 Community, April 26th, 2021
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10 Tips To Brainstorm Fresh Content Marketing Ideas
When was the last time you hosted a content marketing brainstorm that was really productive?
"One that ended with actionable ideas (not out-of-scope concepts or copycats of everything your competitors are doing)? If that sounds familiar, don't feel bad.

Coming up with strong ideas is one of the most challenging parts of content marketing. But your brainstorms don't have to suck. With a little planning and structure, you can ensure that every meeting is as productive as possible - and the ideas you come up with will actually help you achieve your marketing goals..."

Business 2 Community, April 26th, 2021
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IT - Sales
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'I'd Love To Learn More About Your Business...'
Daily, I get inundated with emails, texts, social media messages: 'I'd love to learn more about your business and hiring needs..'
  • "Let me know how I can help you...'
  • "Can we collaborate in some way? We provide...'
  • "How are things going for you?' (WTF!)'
  • "How has business been for you during Covid? Are you staying busy?'
  • "Who schedules your calls?'

I could go on and on with these. Many are from people working with well established companies. But there's a huge problem with all of them. They put the onus on me to figure out if I can get value, whether it's worth my time to respond or do something. They make it my responsibility to educate them, so they can figure out how to sell me something.

Business 2 Community, April 26th, 2021
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The Essential Steps To Sparking New B2B Sales Opportunities
To remain competitive, today's B2B sales companies need to quickly identify and act on high-quality leads
"To truly thrive, companies also need to use data to find and reach their in-market buyers with targeted, timely messaging that addresses their business needs and delivers content to decision-makers who are ready to buy.

Of course, that's easier said than done, particularly given the layer of complexity that the pandemic has brought to the B2B space. But it's not impossible. For companies looking to up-level their B2B lead-gen efforts in 2021, here are seven data-driven initiatives that will improve opportunity close rates and lower acquisition costs..."

AiTHORITY, April 26th, 2021
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Exploding The 3x Sales Pipeline Coverage Myth
One of the most unhelpful 'rules of thumb' in B2B selling is the long-standing and widely quoted myth that the benchmark standard when it comes to sales pipeline management is 3x quota coverage.
"I've struggled to find any original research that justified this - and even if there was any, the concept has been around for so long that any original research must now be well and truly out of date.

This 3* rule of thumb is no more accurate (and not much more useful) than a stopped watch that happens to tell the right time twice a day.

So - what is the optimal level of sales pipeline coverage? If you're looking for a lazy, simplistic general answer then I'm afraid you're inevitably going to be disappointed - because the only universally accurate answer is 'it depends'..."

Business 2 Community, April 26th, 2021
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8 Strategic Tips On How To Sustain A High-Performing Sales Team
How do help your team be the best it can be
"In sales, you are only as good as your last deal. Every day, week, month, or quarter is a fresh start where, once again, your team needs to gear up and deliver.

Great sales leaders are able to push or pull a team whether they are at 120% or at 50% of their goal, and they are able to recruit and maintain high-performing sales teams over a long period of time.

There is no silver bullet for sustaining a high performing sales team, but here are a few things that I think are important:..."

The Next Web, April 28th, 2021
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4 Ways To Recover Flagging B2B Sales In 2021 And Beyond
It's 2021. You're probably ready to return to pre-pandemic operations, but the business landscape isn't the same one you bid farewell in 2019.
"The business world has changed drastically over the past year due to social distancing restrictions, economic uncertainty, remote work, and unemployment - and these changes have affected B2B sales.

You can't expect to sell the same way you did before or even during the pandemic because your prospects aren't the same. McKinsey & Company research indicates that 70% of B2B buyers would make fully remote purchases up to $50,000, and they see digital interactions as two to three times more important than in-person ones. Trends are changing as the economy recovers, and you'll have to pivot accordingly..."

Business 2 Community, April 29th, 2021
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SF IT Sales
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DEMOFEST 2021 Sales Engineering Virtual Conference (May 12-13)
Presales-focused Presales-driven Virtual Conference
We can't wait to show you all of the fantastic thought leadership, practical training, and fresh research we've put together for you this year.

Keynote: Todd Janzen, Global Vice President of Q Branch, Salesforce

Todd Janzen serves as the Global Vice President of Q Branch at Salesforce. In terms of sales, Q Branch is where sales teams come for deal closing stories, prototypes, visionary demos, jaw-dropping presentations, and videos. Over the past decade at Salesforce, he's built Q Branch from a napkin idea into 10 unique teams and 180+ employees around the world.

Wednesday, May 12th, 2021 8 AM to 12 PM Thursday, May 13th
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom May 5th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, May 5th, 2021: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom May 12th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, May 12th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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Leadership Journey
Leadership development is a process, not a one-time event. The Leadership Journey takes place over twelve sessions, giving every leader the opportunity to maximize their growth potential.
The PeopleTek Journey will help you:

  • Uncover how you communicate
  • Empower you with the methods to be most effective in communicating and working with individuals or group of people
  • Build critical competencies and raise your peak performance level
  • Help you at any stage of your career to overcome hurdles standing in the way of your progress
  • Help you with new challenges you may be facing in a new role
  • Learn to harness your strengths
  • Identify and improve upon gaps in your leadership
  • Become more effective, more confident, and grow overall as a leader and person

Read on for details

PeopleTek News, April 28th, 2021
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Sponsor - TechLauderdale
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TechLauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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