"Flaws in email security are a leading cause of cybersecurity attacks for many organizations. Whether it's ransomware, business email compromise (BEC) attacks, or a phishing email that leads to cybercriminals gaining access to sensitive data, email is the common denominator.

According to Google, the average phishing campaign lasts only 12 minutes, making traditional tracing or blocking specific servers less effective and stopping attacks more challenging than ever. Stopping phishing attacks during the global pandemic is even more vital, as we've seen email use increase coupled with work from home, creating an even bigger attack surface..."

"It's not a bad idea to do that, but it's not the best idea either. If all you do is compare yourself to your competitors, you may be missing your best opportunities to create the best experience for your customers.

In my newest book, I'll Be Back: How to Get Customers to Come Back Again and Again, I cover a six-step process to getting your customers to say, 'I'll be back.' I'm going to summarize the process here. It's not complicated. It's actually pretty simple, but that doesn't mean it's easy. So let's jump right into it..."

"Combining social selling with broader social media marketing tactics can help facilitate alignment between your sales and marketing teams.

An inbound marketing plan should have a few basic components to ensure that your plan is well-rounded, positions your company for success, and allows you to ensure that you begin your inbound marketing efforts with a solid understanding of what steps that you need to take next..."

"I mean, this blog has also shared its merits.

In fact, Heinz Marketing partnered with G2 Crowd in 2017 on the topic. They conducted a study to determine how both B2B buyers and sellers use consumer reviews.

B2B folks were asked:

'Are you more likely to purchase a product or service if you have been able to read a trusted review about it?' A strong showing of 92.4% of the respondents answered yes. Pretty good validation on how valuable this social proof is for conversions..."

"Whether it's customers interacting with sales representatives or internal communication between team members, effective communication can make or break your business.

Thanks to advances in the digital world, remote work is fast becoming the norm. With internet access, your sales team can now do their work from anywhere in the world. In fact, a recent International Workplace Group survey discovered that up to 70% of employees work from home at least once every week..."

"Buying is changing profoundly, accelerated in part by adapting to business changes forced on us by the pandemic.

For many years, we've seen the increased importance of digital channels in the customer buying journey. Years ago, we thought of customers leveraging digital channels primarily early in their buying journey, relying on sales people once they were serious about looking at new solutions. Over the past 5-7 years, we are seeing customers leveraging digital channels, heavily, through the entire buying process..."

"And maximizing your opportunities to develop relationships with new customers. Of course, the big question when it comes to any CRM solution is: Is it working?

If it isn't working, you'll probably notice warning signs such as:

• Complaints from your sales team that they don't have the tools needed to convert leads or close deals

• Bottlenecks in the buyer's journey (prospects don't convert to leads, leads don't convert to customers, etc.)

..."

online

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

In-person meetups are suspended until the COVID-19 threat is diminished and public gathering are again allowed, we will run the next meetup (or two) as Zoom video conferences.

We may have a guest speaker/demo.

We should start planning for in-person events resuming in June or July!

Hosted by John J. McLaughlin

We can't wait to show you all of the fantastic thought leadership, practical training, and fresh research we've put together for you this year.

Keynote: Todd Janzen, Global Vice President of Q Branch, Salesforce

Todd Janzen serves as the Global Vice President of Q Branch at Salesforce. In terms of sales, Q Branch is where sales teams come for deal closing stories, prototypes, visionary demos, jaw-dropping presentations, and videos. Over the past decade at Salesforce, he's built Q Branch from a napkin idea into 10 unique teams and 180+ employees around the world.

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

• https://zoom.us/j/792850274

You can also join by phone:

• Meeting ID: 792 850 274
• 646 558 8656 US
• +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

• "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Not everyone understands the basic etiquette of on-line meetings - so here are some guidelines that you can use with your teams to ensure a more effective meeting.

For the Meeting Facilitator/Sponsor:

• Create a clear Agenda prior to the meeting - send it out to the other participants at least 24 hours
• Make sure the Agenda includes the call in number and link for the meeting
• Ask everyone who has video to please turn their camera
• In some cases, voice over IP creates static and background noise. It might be better if people call in on the dial in number vs voice over IP (especially for large groups)
• Identify a clear objective/outcome for the meeting - What do you want to accomplish as a result of the meeting? Make sure you state this at the top of the agenda and then again at the beginning of the meeting. This way if people have been invited who do not need to be present, they can decline the invite or drop off the call
• Start the virtual meeting 5 minutes prior to the start time to make sure that you are ready to go and your technology and call in number work. Test all technology (including camera/video, Wi-Fi, and screen sharing) before the meeting
• Conduct a roll call and make sure the critical attendees are present. (if the call is looking for a decision to be made, and the decision maker is not in attendance, it is probably a waste of time to go forward with the meeting)
• Ask everyone to introduce themselves (another way of taking roll call)

Read on....

Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

• Bronze - $500 (1 to 3 Employees)
• Silver - $1,500 - (4 to 25 Employees)
• Gold - $2,500 - (25 to 50 Employees)
• Platinum - $3,500 - (over 50 Employees)

Individual Memberships

• Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP - $500/year
• Tier 3 - $1,000/year
• Tier 2 - $2,500/year
• Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.