IT News and Events
vBeers South Florida (July 13th) Funky Buddha
Apr 12th, 2021 — Apr 18th, 2021 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 277, Issue 2 << Previous Issue | Next Issue >>
IT - Email
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3 Top Email Security Practices To Prevent A Data Breach
Implement these practices for email security and protect your company from cyber threats and stop data breaches.
"Cyber-attacks have emerged as a big threat to the world. The World Economic Forum has included cyber-attacks and data breaches in the list of top global risks in 2020. The problems associated with data breaches cannot possibly be overstated. The average data breach cost $3.86 million and that figure could rise even further in the future.

While a cyber-attack can take a toll on anyone, it is particularly threatening for business enterprises. As most enterprises use email as their primary medium to pass on information, implementing a robust email security plan is not an option but a necessity..."

SmartDataCollective, April 16th, 2021
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IT - Marketing
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4 Marketing Basics To Remember When Publishing Content Online
Every time you publish content or interact with customers, technically you're performing marketing
"You may not be selling a product or service, but at the very least, you're marketing your brand image and reputation.

Keep these four marketing basics in mind to make every point of contact and interaction count.

Online and real-world associations matter

Who and what you associate your brand with matters. Consumers pay close attention to how organizations spend their time, money, and energy. It can take just one negative association to make people upset, and lead to all kinds of problems..."

AmongTech, April 12th, 2021
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7 Email Marketing Strategies And Tips For 202
Email marketing was and will continue to be one of the most cost-effective marketing strategies. After all, it doesn't cost much to send bulk emails and even if only a small percentage of people interact with it, it is still cost-effective
"But, email marketing can get you much better results if you know how to do it right.

In this post, you will learn seven of the most effective tips to create your 2021 email marketing strategy. These email marketing tips can help you run winning email marketing campaigns and get you much better results from your campaigns.

Ready to learn more about these email marketing strategies?

Here you go..."

Business 2 Community, April 12th, 2021
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Generate More Leads With These 3 Tools
Today, everyone relies heavily on a wide range of different tools to manage social selling campaigns for our clients. As you can imagine, it becomes quite a pretty complicated task once you are managing dozens of different social accounts across many brands
"To succeed, you need a suite of online helpers.

Out of the more than ten different tools, most folks regularly use for online lead campaigns, each tool varies in terms of importance. Three tools stand out above the rest, in fact.

Below are three tools that are at the forefront of every strategy that I put together, driving campaigns and generating positive ROI..."

Business 2 Community, April 14th, 2021
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Get More Creative With Marketing Strategy
Marketing strategy is a foundational aspect of any business model, no matter how large or small a business it may be
"It is the approach that a brand takes to reach out to its audience, tell its story, engage them, and eventually turn them into paying customers and foster growth and expansion of the brand.

It's also something that constantly evolves and changes over time. As technological developments emerge, social trends come and go, and economies change, so it's important for a business to stay agile in its approach to marketing too. To help you get inspired and find ways to bring in a more creative prospect to your marketing strategies, read on for some useful ideas..."

Business 2 Community, April 12th, 2021
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How To Maximize Your Email Marketing Roi
When it comes to growing your business, you can't go wrong with email marketing. Recent reports show that, on average, email offers a staggering 4,400% return on investment (ROI), which makes it one of the most profitable ways to connect with customers
"As you build rapport with users, you'll start to see more engagement, website traffic, and sales. People are more likely to spend time and money with brands when they feel like they bought a high-quality product from a reputable company. The key is to consistently provide value before, during, and after their purchase.

If you want to develop an effective email marketing strategy, stick around. We are here to show you several tips and tricks you can use to skyrocket engagement on your next email campaign..."

Business 2 Community, April 12th, 2021
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Newslettering Vs. Blogging
Newsletters have become popular over the last few years; and especially over the past year during you-know-what when face-to-face meetings were taboo. Many companies are trying to figure out how to best leverage them, and new software platforms make it increasingly easy to produce one or more
"For instance, HubSpot, a CRM company based in the Boston area, has advocated a kind of newslettering (a word I just made up) they call inbound marketing for years. The thinking is that if you offer enough free advice, or other information that customers or potential customers find valuable, you might float to the top of the list when they need something.

My wife does something like this with Google, sometimes to my annoyance, like when she asks me something, then checks it against the Internet. If you're going to do that, why ask me? But I digress..."

CRMBuyer, April 16th, 2021
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Top 5 B2B Marketing Strategies For 2021
Keeping in mind what a rollercoaster 2020 was, a responsible B2B marketer ought to enter 2021 prepared. The game plan? Focus on a robust, flexible marketing strategy ready to tackle a year full of uncertainty
"Today, we'll explore five potent B2B marketing strategies for 2021. Let's get into it!

1. Focus On SEO

Search engine optimization, or SEO, is the be-all-end-all approach to introducing your website to a broader audience. SEO can be divided into two parts: on-page and off-page.

These will require equal attention. On-page SEO means enriching your web page with keywords that are relevant to your product or service. Off-page SEO involves writing guest posts and including outbound links..."

Business 2 Community, April 14th, 2021
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IT - Sales
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Virtual Selling: Is This As Good As It Gets?
According to Gartner, 80% of B2B sales are expected to take place virtually by 2025. Don't believe me?! Check out their projections
"Very few sellers I know will be applauding this news. Here's why: we are only one year into the pandemic and virtual sales calls and meetings have only just begun to feel slightly less awkward and less ineffective as at the start, for both buyers and sellers alike. In fact, 70% of the salespeople surveyed by Corporate Visions said that selling virtually is not as effective as selling in person.

Here are just a few of the many challenges I hear (and see) salespeople still struggling with today: ..."

Business 2 Community, April 12th, 2021
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Sales Pipeline Radio, Episode 242
If you're not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.
"The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify, iTunes, Blubrry, Google Play, iHeartRADIO, Stitcher and now on Amazon music. You can even ask Alexa!.."

Heinz Marketing, April 12th, 2021
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3 Powerful Ways To Retain Your Customers For More Sales
Most marketers use various marketing tactics to attract new leads for their business. But in doing so, they tend to forget their existing customers
"Sure, you need to attract new leads continuously if you want your business to grow. But it's equally important to retain your existing customers for growth as well as for more profit. But these are not the only reasons why you need to focus on customer retention. There are several other reasons for that too.

The main reason for this is that it's easy to retain your existing customers. Since they have already engaged with your business before, they already know what your business is about and how it can benefit them. So there's no need to convince them to buy from you..."

Business 2 Community, April 13th, 2021
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They Don't Do What I Tell Them To Do!
No, this isn't a frustrated parent complaining about their children's behavior. This is a complaint I hear from too many sales managers
"Often, this comes up in discussions about coaching. Managers claim to be coaching, where in reality they are dictating/telling.

I ask, 'Do you understand why they aren't doing those things?' Again, the frustrated response is, 'Look, I know what works, they just need to do what I tell them to do! Otherwise, I'll find someone who will.'

I probe them, 'Are you modeling the behavior you want?' Usually that's met with a look of confusion or incredulity. 'What do you mean, I'm the manager, that's not my job, they need to do what I tell them to do!'

Business 2 Community, April 13th, 2021
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What Is Sales And Marketing Alignment?
As Matt Heinz says - there is No Sale without Marketing and No Marketing without Sales
"A successful, predictable, and scalable organization doesn't exist entirely with sales or entirely with marketing. For a greater marketing conversion, you need an efficient sales program. For efficient and more predictable sales, you need a solid marketing program. You need a cohesive approach that includes both sales and marketing.

As more buyers are involved in the purchase decision, extending the length of time it takes to make a decision, a more complex buying journey is created for sellers. For this complex buying journey, a new approach to how go-to-market teams align and coordinate their actions is required. While the marketing and sales teams still need a healthy separation, they need seamless alignment..."

Heinz Marketing, April 15th, 2021
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How To Boost Your Sales Leads In 2021 With These 4 Tips
When you run any kind of online business, you must ensure you continuously drive traffic and convert a high percentage of that traffic into paying customers.
"Trying to boost your sales leads involves a multi-pronged strategy consisting of:

  • Driving traffic representing prospective buyers to your website as the volume of traffic alone doesn't translate into organizational value

  • Developing an effective lead nurturing program designed to drive visitors down the funnel to become customers and, ultimately, loyal customers

  • Converting visitors requires a seamless sales process designed to make it easy to consummate the deal

  • Reputation management to ensure you maintain positive attitudes toward your brand Optimizing this process translates into increased revenue and growth.

In this guide, we thought we'd offer some tips to help you boost your sales leads in 2021. Read on to find out more..."

Business 2 Community, April 13th, 2021
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IT - CRM
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10 Steps To A Successful CRM Migration
Have you decided to move to a new customer relationship management (CRM) platform and want to ensure the migration process is successful?
"This is smart thinking, and knowing that you aren't the first person to go through this process can be quite helpful and reassuring. In addition, you may have heard horror stories about a CRM migration process that didn't go very smoothly, and you want to avoid the same pitfalls with your project.

Let's discuss the steps to executing a successful CRM migration and all the angles to consider throughout your project..."

Business 2 Community, April 13th, 2021
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How To Manage Customer Relationships With CRM
It's cheaper to retain customers than it is to attract new ones. It pays to look after them.
"Wouldn't it be great to have a tool to help us track our interactions with customers to understand their needs better?

And manage ongoing relationships with our customers as well as customer leads.

It is cheaper to retain customers than it is to attract and convert new ones.

Meaning we're more profitable!

This blog explores Customer Relationship Management&#8202;-&#8202;explaining how it works and its benefits of using CRM..."

Business 2 Community, April 14th, 2021
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SF IT Sales
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Virtual Monthly Meetup of IT Sales and Marketing Professionals - South Florida
online

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

In-person meetups are suspended until the COVID-19 threat is diminished and public gathering are again allowed, we will run the next meetup (or two) as Zoom video conferences.

We may have a guest speaker/demo.

We should start planning for in-person events resuming in June or July!

Hosted by John J. McLaughlin

Monday, April 26th, 2021: 12:00 PM to 1:00 PM
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CyberFunnels - Build a Better Business
CyberFunnels will will give a 15 minute overview of their solution at the Monthly Meetup of IT Sales and Marketing Professionals - South Florida
CyberFunnels will deliver a 15 minute presentation at the next "IT Sales and Marketing Professionals - South Florida" meetup.

About CyberFunnels

Whether you are looking for help generating qualified leads or undergoing a digital transformation of your business, our team of experts support you every step of the way.

What We Do

  • Lead Generation: fully managed multi-channel marketing experience for your prospective customers.

  • Appointment Setting: Automation influences your prospects to learn more and schedule an appointment.

  • Sales Enablement: A informative content series increases your lead conversion rates and accelerates sales.

  • Referrals & Reviews: A rewards system provides engaging offers for video testimonials, referrals, and reviews.

Your customers will love CyberFunnels! Our end-to-end system provides each customer a more pleasurable buying experience that demonstrates to them that your company is truly different and unique. Plus, it will save them hours of time by eliminating fragmented Internet research and the hassle of sitting through multiple sales pitches at their home from different companies.

Our system uses automation to ensure every prospect gets exactly the right information, at exactly the right time based on where they are in your buying cycle. This keeps prospects engaged because you are providing them the guidance and insight they are craving and will need to make an informed decision.

Monday, April 26th, 2021: 12:00 PM to 1:00 PM
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DEMOFEST 2021 Sales Engineering Virtual Conference (May 12-13)
Presales-focused Presales-driven Virtual Conference
We can't wait to show you all of the fantastic thought leadership, practical training, and fresh research we've put together for you this year.

Keynote: Todd Janzen, Global Vice President of Q Branch, Salesforce

Todd Janzen serves as the Global Vice President of Q Branch at Salesforce. In terms of sales, Q Branch is where sales teams come for deal closing stories, prototypes, visionary demos, jaw-dropping presentations, and videos. Over the past decade at Salesforce, he's built Q Branch from a napkin idea into 10 unique teams and 180+ employees around the world.

Wednesday, May 12th, 2021 8 AM to 12 PM Thursday, May 13th
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom April 28th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, April 28th, 2021: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom May 5th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, May 5th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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I'm Too Busy
Do you catch yourself saying (or thinking) 'I'm too busy'? If yes, assess whether you're truly BUSY versus being PRODUCTIVE. There is a difference!
"Thomas Edison said: Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.

It's up to us to manage our time. In general we're pretty good at making time for what's important to us but we don't always excel at NOT spending time on unimportant things..."

PeopleTek Coaching, April 12th, 2021
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Sponsor - TechLauderdale
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TechLauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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