IT News and Events
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Volume 277, Issue 1 << Previous Issue | Next Issue >>
IT - Email
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How To Send A Password-Protected Email For Free
If you want to send a private message to someone and ensure that they are the only ones who read it, protecting it with a password only the recipient knows is a solid choice
"Fortunately, secure email providers ProtonMail and Tutanota make this process easy and highly secure, and you can use both for free.

Why Send a Password-Protected Email?

When you send an email to a standard webmail address like Gmail, the server receives the email and notifies the recipient. The server can see the entire contents of the email, and any devices set up for use with that email address can notify the recipient of a new message..."

How-To Geek, April 7th, 2021
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IT - Marketing
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6 Tips For Creating Digital Content That Drives Lead Generation
Digital is the new normal. Now more than ever, people produce and consume vast amounts of digital content on a daily basis
"The constant stream of content to users across the globe can make it overwhelming for both producers and consumers alike. Still, providing content via digital platforms is a primary way to inform, engage, and connect with audiences. As organizations reevaluate and revamp digital marketing strategies, it's important to also construct digital content that ultimately drives lead generation. To stand out and grab the attention of your target buyers, apply these six tips..."
Business 2 Community, April 5th, 2021
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6 Ways Your Marketing Team Can Help Sales
Sales teams manage a lot of different factors these days. Some are new, fresh challenges, and some old, but all part of a pretty delicate balancing act they've got to keep afloat to make the sale. But they're not alone in this 'battle' - marketing should be fighting right alongside them, with just as much of a stake in each sale.
"It's tough, though, when each team has their own set of concerns and issues. The ultimate goal could be lost in the daily duties, and even more so when they don't understand the other's needs.

No one wins in a silo, so that's why it's important for marketing to support sales in any way they can.

Here are six things you as a marketer can do to help:

1. Eavesdrop on Your Sales Team

What's your sales team hearing every day? What objections and concerns do prospects have, and what can marketing do to assuage those concerns? Similarly, what positive feedback are they hearing that you could better use in the future?..."

Business 2 Community, April 6th, 2021
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B2B Email Marketing & Lead Nurturing: Planning Tips
Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it's crucial to be thoughtful about the types of emails you send, who you are emailing, and how often you are sending content to their inbox
"In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing.

Let's take a quick look at the numbers:

  • 40% of B2B marketers say email marketing is a tactic that is critical to their success.
  • For every $1 you spend on email marketing, you can expect an average return of $42.
  • 73% of successful content marketers nurture subscribers, audiences, or leads.

For B2B, Conversions Take Nurturing

As B2B marketers, it's important to look at the entire sales funnel, from top of funnel to middle of funnel to bottom of funnel leads. For many prospects, the buying process can take weeks or even months from start to finish. Particularly for inbound lead generation, email marketing is a great way to continually build trust and rapport with a potential client - to truly guide them towards a decision..."

Business 2 Community, April 8th, 2021
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B2B Lead Generation 2021: Evergreen Strategies And Irreplaceable Tools
Feeling stressed and sad because your pipeline does not have enough quality leads? Let me be the bearer of good news: you are not alone!
"Jumplead states that lead generation is one of the biggest challenges for 61% of marketers. Finding a product-channel fit is a tough task for both enterprises and startups. This is a never-ending task, and no market is fully protected from it - channels that worked perfectly fine yesterday may bring zero leads tomorrow.

Lead Generation Strategies Worth Trying in 2021

While there are tons of lead generation channels and activities the scope of which is only really limited by your creativity, this article covers some evergreen strategies. Scroll down to find the list of tools that will make your lead generation process easier, more straightforward, and accelerate its performance..."

Business 2 Community, April 9th, 2021
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The Beginner's Guide To Trade Show Marketing
Trade shows bring businesses in the same industry together, drawing in hundreds - sometimes thousands - of people every year
"Exhibiting your company's products and services at one might be the big boost your business needs. If you have a strong sense of trade show marketing before heading into the event, you can walk away with a ton of money and useful connections. We'll tell you everything you need to know about trade shows and how to position your business at one.

What is trade show marketing?

Trade show marketing involves showcasing and promoting your products and services at one of these large-scale, industry-specific events. Because trade shows aim to help businesses boost brand awareness, you'll gain a ton of exposure and a whole new audience by attending one as an exhibitor..."

Business 2 Community, April 5th, 2021
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Tips For Building A Robust B2B Email Marketing Strategy
As a B2B business, you know that lead nurturing is the name of the game. It commonly takes up to five contacts with a potential customer before they are able to close
"With the average cost of a B2B sales call hovering just over $500 you can easily do the math. With five sales calls required to close add an average cost of $500 per sales call, you're looking at close to $2600 to close an industrial sale. And that's a lot of money. So how do you get that cost down? Enter lowly B2B email marketing strategy, which is an effective tool for lead nurturing that reduces the number of physical sales calls required to close a deal..."
Business 2 Community, April 6th, 2021
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Top 12 Reasons Your Brand Needs A Voice-First Strategy
It's no secret that voice-based technology like Microsoft's Cortana, Apple's Siri, Google Assistant and Amazon's Alexa is here to stay and its market share is only set to grow in the coming years
"In fact, voice-based shopping will grow to a whopping $40 billion in 2022 across U.S. and U.K., according to a study.

The new voice-activated digital assistant chatbot is seen altering the course of our daily interactions with mobile devices. With the new whiff of smart AI-enabled services, business activities like communication, task management, work productivity, and customer service are getting reshaped.

As per Google, 27% of the global online population is using voice search on mobile devices. Today, businesses online are already aligning themselves with the upcoming ripple of voice chat. If you are yet to adapt your business to the upcoming era of voice-tech, elucidated below are the top 12 reasons why voice-first should be an important part of any business strategy ..."

Business 2 Community, April 8th, 2021
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IT - Sales
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3 Reasons Sales Should Drive Your Company's Digital Transformation
For many, digital transformation seems like a traditional business project that has a beginning, middle and end
"In reality, digital transformation is an ongoing process that should evolve and scale with the business and include multiple departments. In most companies, digital transformation in all areas of the business doesn't come easily nor does it happen overnight. For the transformation to be successful, business leaders need to be conscious of properly defining, managing and communicating the objectives.

When a company is looking to implement digital transformation, most turn to the IT department to help lead the way. While this is understandable given the technology implications, companies should not overlook their sales teams when it comes to a project like this..."

Business 2 Community, April 6th, 2021
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IT - Social Media
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Improve Your Networking On Social Media With These 4 Tools
have some resources to help you improve your social media marketing with networking tools
"Digital marketing is more effective with the right communication and social interactions. As you make new connections on social media you can create lasting and authentic relationships. There are several ways you can improve your networking for better results. Would you like to make meaningful connections online? Take advantage of these tools, and let me know how these work for you!..."
Business 2 Community, April 9th, 2021
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IT - CRM
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What Data-Driven Marketers Must Know About Salesforce & CRM
Salesforce Automation System and CRMs are highly effective big data marketing tool
"Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. However, they must use the right technology to get the most out of their big data initiatives.

There are a number of platforms that use big data to help marketers reach their target customers and engage with them more efficiently. Two of the best are Salesforce Automation System and CRMs..."

SmartDataCollective, April 5th, 2021
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SF IT Sales
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DEMOFEST 2021 Sales Engineering Virtual Conference (May 12-13)
Presales-focused Presales-driven Virtual Conference
We can't wait to show you all of the fantastic thought leadership, practical training, and fresh research we've put together for you this year.

Keynote: Todd Janzen, Global Vice President of Q Branch, Salesforce

Todd Janzen serves as the Global Vice President of Q Branch at Salesforce. In terms of sales, Q Branch is where sales teams come for deal closing stories, prototypes, visionary demos, jaw-dropping presentations, and videos. Over the past decade at Salesforce, he's built Q Branch from a napkin idea into 10 unique teams and 180+ employees around the world.

Wednesday, May 12th, 2021 8 AM to 12 PM Thursday, May 13th
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom April 14th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, April 14th, 2021: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom April 21st 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, April 21st, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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Is It Time For 360 Feedback?
It takes humility to seek feedback. It takes wisdom to understand it, analyze it and appropriately act on it - Stephen Covey
"Most of us experienced an abundance of change in 2020 in both our personal lives and in our work environment. During this time how readily did we adapt and help others adapt? Do we have a strong sense of any changes in our leadership style and behaviors? What about how communication and relationships were impacted?

We may not be aware of any changes in ourselves, but this could be a great time to solicit formal 360 feedback from others and obtain their thoughts..."

PeopleTek News, April 7th, 2021
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Tech Hub South Florida
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Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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