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Volume 276, Issue 4 << Previous Issue | Next Issue >>
IT - Email
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Anti-Spoofing For Email Gains Adoption, But Enforcement Lags
More organizations adopt sender authentication, but strict quarantining or rejection of unauthenticated messages remains uncommon.
"The number of domains using an anti-spoofing technology known as Domain-based Message Authentication, Reporting, and Conformance, or DMARC, topped 2.7 million in 2020, yet most domains still fail to specify a policy to delete or quarantine unauthenticated email, according to data from security firms published over the last month.

During the pandemic, email scams and phishing attacks that purported to be from the World Health Organization (WHO) widely targeted businesses and government agencies. DMARC foils one component of such attacks, when the attacker spoofs an organization in an e-mail's From field. As of December 2020, more than 2.7 million domains published a DMARC record, up 43% during the last year, according to the latest adoption report on DMARC.org, based on data from Farsight Security, a cybersecurity intelligence firm..."

Dark Reading, March 23rd, 2021
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Email Is 50 Years Old, But There's Life In The Old Dog Yet
Email has been declared dead many times over
"Half a century ago, an MIT graduate named Ray Tomlinson became the first person to transmit a message from one computer to another, although it would be years before anyone referred to this practice as email.

Tomlinson worked for an engineering firm called Bolt Beranek and Newman (now Raytheon BBN), which had been contracted by the US Defence Department to help build the Advanced Research Projects Agency Network (ARPANET), itself a precursor to the internet as we know it today..."

techradar.pro, March 24th, 2021
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How To Choose The Right Email Security Service For Your Organisation
With email security threats growing rapidly, businesses can quickly identify and block these by using a top email security service. Here's how to select the right provider
"Email security is a growing problem for businesses in all industries. According to a report by software firm Egress, 95% of IT managers believe that email puts data at risk, and 83% of organisations have seen an email data breach.

As email security threats become increasingly common and dangerous, businesses must take precautions to secure their email systems. Although there is no silver bullet approach to solve this issue, many different email security systems are available on the market. But how do organisations choose the right one, and will it be enough?..."

ComputerWeekly, March 24th, 2021
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IT - Marketing
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The Top B2B Lead Generation Sources For Every Industry
Lead generation is a universal need for every industry. At the same time, lead generation looks different for every industry as they all draw their leads from various sources
"A lot of times it can be a trial and error until you find which source is your gold mine while others may not be branching out as much as they should. So, in this blog post, we are going to look at the top lead generation sources for each industry that you can utilize in your lead generation journey...

It takes a lot more effort and commitment to participate in a webinar than read a blog, so the resultant leads you have to work with should be hotter and better qualified.

Interactive - As mentioned, the key benefit of a webinar is that it is interactive by nature. Written copy just can't match that when it comes to engaging with an audience...

Business 2 Community, March 26th, 2021
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6 Social Media Marketing Trends You Can't Ignore In 2021
We've been spending time on social media platforms more than ever. In recent years, there has been tremendous growth of online activities, including social media usage
"Social media marketing is becoming an essential marketing strategy for more companies in this digital era. Since the social media landscape keeps changing rapidly, it's vital to regularly review your social media strategy to gain the most out of them. And here are the top social media marketing trends you need to know in 2021!

Video is King

Video has long been an effective format of social media marketing. In 2021, people averagely watch as long as 2.5 hours of online video every day. Moreover, people prefer understanding a product or service through videos. A survey showed that most people:..."

Business 2 Community, March 23rd, 2021
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6 Things A B2B Marketing Manager Would Like To Say To A Sales Manager
While B2B marketing and sales teams are divided by title, they need to work together to create measurable success
"The best marketing plans are executed by an attentive marketing team and an involved sales team. The tasks of both overlap quite a bit, so as a B2B sales agent you can't expect to tip back your office chair and wait for the sales to magically appear in your lap.

However, if you sit up straight and jump headfirst into the marketing place, there's a good chance you will see your B2B sales skyrocket. Ready to learn more about how you can bag those sales? The following are six things a B2B marketing manager would say to a sales manager if given the chance..."

Business 2 Community, March 25th, 2021
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7 Marketing Rules You Should Never Break
Man, there is so much bad marketing advice rolling around that trying to keep up can give you a headache
"I'm not even going to try and fight all the marketing BS that gets tweeted and passed around as gospel truth, but I am going to share with you 7 marketing rules that you should never break in hopes that you can make some good marketing decisions on your own.

1. Don't Discount:

I somehow became known as the don't discount guy over the last few years. And, I like it.

Discounting is almost every salesperson's favorite idea and one of the worst marketing decisions you can ever make.

Why?..."

Business 2 Community, March 23rd, 2021
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4 Marketing Trends Worth Following This Year
Are you looking for a way to improve your marketing in 2021? If so, you're not alone. Business owners across all industries want to show their target audience eye-catching marketing material so they can increase sales and engagement
"The thing is, the marketing scene has changed dramatically over the last decade. Strategies that everyone uses now were mere novelties back in 2011. Simultaneously, some technological advancements have emerged that can help you connect with customers in unique and exciting ways.

Our goal today is to make sure you're up to date on the growing marketing trends. We also want to go over several ways to put these strategies into practice and see exponential growth.

Let's dive in!..."

Business 2 Community, March 28th, 2021
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IT - Sales
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Common B2B Challenges And How To Solve Them
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. So what does it take?
"I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

In this article, I'll share what I've learned and detail the exact steps you should take to put yourself in a position to succeed.

Let's dive in..."

Business 2 Community, March 23rd, 2021
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How To Follow Up With Sales Leads: 8 Best Practices To Land More Clients
It's go time! Your marketing campaigns have paid off and you've been inundated with fresh leads to hopefully turn into sales
"That last part hinges on your ability to strategically and effectively follow up on those leads without letting any fall by the wayside or scare them off by coming on too strongly. And effectively following up means doing so multiple times. According to Marketing Donut, 80% of sales leads require five follow-ups after the initial contact, but only 8% of salespeople actually follow up this many times..."
Business 2 Community, March 26th, 2021
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It's Not The Lack Of Information That Stops Us...
We live in a world with an abundance of information. One might, fairly, claim we are drowning in information/data
"This is profoundly different from what we faced 5, 10, 15, or more years ago, when information availability was far more restricted. Back in the 'old days,' finding high quality information, relevant to what we needed was very difficult.

But today, the challenge is the opposite, we have too much good quality information. One would think, with this abundance would make things easier. We should be able to make better choices, more easily. Buying should be easier as customers find more, high quality information..."

Business 2 Community, March 23rd, 2021
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What Visionaries Get Right About Sales Enablement
Seismic's leading end-to-end sales enablement solution for enterprises increases sales efficiency and marketing effectiveness by delivering the right content at the right time
"Seismic is the only sales enablement platform anchored by the award-winning LiveDoc technology, which automates the creation of personalized sales materials within seconds, achieving personalization at scale and dramatically improving time spent selling and win rates. Seismic customers are customizing more than a million pieces of sales collateral per year, and real-time analytics provide unprecedented insight for marketing teams looking to gauge which content helps closes deals.

Headquartered in San Diego and with 150 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures..."

Business 2 Community, March 22nd, 2021
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Why Sales Transformation Is Like Driving A Car
Seismic's leading end-to-end sales enablement solution for enterprises increases sales efficiency and marketing effectiveness by delivering the right content at the right time
"Seismic is the only sales enablement platform anchored by the award-winning LiveDoc technology, which automates the creation of personalized sales materials within seconds, achieving personalization at scale and dramatically improving time spent selling and win rates. Seismic customers are customizing more than a million pieces of sales collateral per year, and real-time analytics provide unprecedented insight for marketing teams looking to gauge which content helps closes deals.

Headquartered in San Diego and with 150 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures..."

Business 2 Community, March 23rd, 2021
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IT - Social Media
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10 Social Media Trends You Cannot Ignore In 2021
Gone are the days when social media was used just for socializing. Social media is easily accessible and unavoidable in the 21st century. Anyone can reach you with just one click. Most people spend a lot of time on social media, simply scrolling through it.
"Brands and companies utilize social media to connect with their target audience. We live in a time where technology is moving fast and consumer interests are hard to predict. Hence, it is vital to understand audience preference and foster organic engagement.

As social media platforms are emerging and evolving, it is more than necessary to hop on the bandwagon. With the growing usage of social media, it has become quite essential to make your presence felt. Research shows that 52% of brand discovery happens on Instagram before indicating that it is the customer's first stop before even visiting the company's website..."

Business 2 Community, March 26th, 2021
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom March 31st 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, March 31st, 2021: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom April 7th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, April 7th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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Listening While Working Remote
The art of conversation lies in listening - Malcom Forbes
"Listening takes work, it's a skill most of us could improve upon, and working remotely adds to the difficulty.

Wiley's Personal Listening Profile assesses five listening approaches:

  • Appreciative: This style is more relaxed and seeks enjoyment, entertainment, or inspiration.

  • Empathic: This style is supportive of the speaker, does not judge, and seeks to learn.

  • Comprehensive: With this style the listener relates what they hear to what they're already familiar with by organizing and summarizing the main message.

  • Discerning: This style listens to get complete information so they understand the important details while also taking in appearance, tone and behavior.

  • Evaluative: This style tends to look for facts that support the message and may accept or reject the message based on personal beliefs.

Does one style sound more like you than the others? ..."

PeopleTek News, March 25th, 2021
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Tech Hub South Florida
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Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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