IT - Email
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95% Of IT Leaders Say Data Is At Risk Over Email - Egress
A study by Egress has revealed that 95% of IT leaders believe client and company data to be at risk over email

"The Egress Data Loss Prevention Report 2021 found email to contain prominent risk when it comes to client and customer data security, with 83% of organisations having experienced email data breaches.
As workforces operated remotely over the past year, they became increasingly reliant on digital communication methods, including email, instant messaging and video calls.
Since the start of the Covid-19 pandemic, 85% of employees reported sending more emails, while 80% said they use email to communicate confidential information, which increases the surface area for risk when it comes to an outbound email data breach..."
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IT - Marketing
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Lead Generation Strategies For Channel Partners And Resellers
A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware, traditional software, Software as a Service (SaaS), or cloud computing solutions.

"The channel partner is part of the vendor's indirect sales force, meaning that they sell the products and services on behalf of the vendor but they are an independent company. They may also sell products and services produced by other vendors as well as items they develop themselves.
Many large businesses choose to rely on channel partners that will sell and distribute products, doing the online marketing process is one of the biggest hurdles to overcome. There are countless channel partners across multiple locations, the challenge is all about making sure that these partners have the leads they need to help grow the business..."
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Marketing Must Be Customer-Centric
Seems like such a silly thing to say these days. Of course, marketing has to be customer-centric. Or am I assuming too much? I think I might just be.

"After all, why would so many companies, B2B and B2C, be creating so much noise that clearly doesn't have the customer's needs in mind?
We've been doing this podcast series called the Wellspring Digital Chat since the start of this pandemic. It's the Perfect Pandemic Podcast! ALLITERATION!
Sorry, it's been a long day, week, month, year. But isn't that the point? People are stressed. There's no shortage of anxiety and fear to go around, and still some marketers see the need to bombard people with noise. Why?
Good question. Sorry, tangent. Back to my point..."
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IT - Sales
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Five Proven Lead Generation Strategies To Merge With Data Analytics
Data analytics is providing exceptional opportunities for companies trying to optimize their lead generation strategies

"Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models.
One of the most important benefits of using data analytics is that it can improve AI algorithms. This is important, since AI is integral to modern lead generation.
But what lead generation strategies can you use in conjunction with your data analytics tools. You need to know which strategies work for lead generation in order to utilize data analytics effectively..."
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Gamification: The New Sales Leaderboard
It can be easy for employees to get burnt out or feel unmotivated, especially in the sales industry.

"Whether it comes from a lack of incentives, unclear goals, or focus - a lack of motivation among your team can have a huge impact on productivity and the success of your business.
To help combat this lack of motivation, companies are constantly searching for new techniques to better engage and connect with their employees.
Introducing Gamification
Gamification has been around for quite some time, seeing early success in HR departments for the onboarding process. However, with sales departments, it is far from a new concept. If you have offered your employees prizes or bonuses for hitting their quota or ran a sales contest encouraging employees to participate, you have incorporated gamification elements into your sales process. And there is a reason why so many companies, specifically, sales teams, do these types of things - because they work..."
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What Makes A Great Sales Leader With Hunter Madeley 9Podcast)
This week, we've got a great show for you with Hunter Madeley, the CEO of Vena Solutions.

"Hunter is a long-time sales executive and sales leader at HubSpot, helping take them from $80 to $600 million. He was at Salesforce when it went from $2 to $4 billion, and he helped grow the Canadian business of ADP from $30 to 300 million. Hunter has had a hand in massive, enterprise-changing growth over the course of his career..."
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom March 3rd 2021
Online - Zoom

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.
After the intros, the rest of meeting will be an informal hangout!
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
- +16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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vBeers South Florida - Weekly Virtual Meetups via Zoom March 10th 2021
Online - Zoom

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.
After the intros, the rest of meeting will be an informal hangout!
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
- +16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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PeopleTek News
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Leadership, Stress, And Tips For De-Stressing
Chronic workplace stress and burnout are being referred to as an epidemic

"We're a fast-paced society, job security is pretty much non-existent, we're told to do more with less, we work harder, and resist taking time off since there's so much to do. Chances are, you or a member of your team are experiencing stress related issues or job burn-out.
The Link Between Lower Stress & Leadership
Did you know that our work and leadership styles have a correlation with stress levels? Type A personalities (those that are ambitious, organized, take on more and more work, want to be understood, are proactive and competitive, and live to meet deadlines) are at a higher risk for feeling stressed? We work hard and we have high expectations, but frequently feel there is an out of balance condition between the effort we put forth, and the recognition we are given..."
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