"Even though there is now a huge range of ways to communicate, email is still very much the default option in most situations. Email does have a whole lot of benefits. It does not, however, offer a lot of in-built security. Fortunately, you can take steps to rectify this. Here are some tips.

Make sure your own network is secure

All business-related cybersecurity starts with a secure network. No matter how big or small you are, security should be 'baked in' to the design of your network. If it isn't, then it's time for an update. This may require an investment you'd rather not make when money is tight. It is, however, vital that you find the budget. The survival of your business could depend on it..."

"As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. What worked in terms of marketing strategy before the onset of the COVID-19 pandemic is old news. Even further, what may have been relevant three or even six months ago might no longer be a strategy that works today, right here and now.

Our world is shifting fast. As we move into 2021, we want to be mindful of the biggest shifts in marketing, to monitor how we're adapting and maintaining relevancy as we fight to compete in our respective markets..."

"The internet has given consumers a massive amount of decision power and information. If you want to stay competitive, it has become necessary to adapt to these changes and focus on building a digital space presence.

Consumers typically start their decision-making journey on search engines to explore, educate, and research products and services. Similarly, their B2B counterparts actively seek product information before making a purchasing decision. Businesses that don't show up during that research period would find themselves trailing behind their competition..."

"In this case, a content marketing campaign is ideal for this purpose as it helps brands achieve their goals seamlessly. Videos are one of the best options to go when it comes to running a campaign.

The reason is that videos are much more appealing than other types of content. The moving pictures and sounds are great in attracting the audience's attention at a single glance. The information conciseness is another reason why more and more people are attached to videos..."

"The subject of constant debate and conjecture, a value proposition can be defined as a 'positioning statement that explains what benefit you provide for who and how you do it uniquely well'.

Here's the thing: most people don't care. That is, most people spend their days in a busy, if not hurried state, focused on their own problems and priorities. Adding to the marketers' challenge is that the average American will see between 4,000 and 10,000 ads per day. While the traditional advertising approach is fighting for a potential customers' attention, that customers' subconscious mind is actively blocking out the noise so that they focus the finite amount of mental processing we have available to us..."

"It's far more than another marketing buzzword, however; in fact, sales enablement could very well be the key to unlocking the true potential not only of your sales team but of your other customer-facing departments, too.

This article is designed to give you a high-level, yet a comprehensive breakdown of what sales enablement is, what it involves, and why it's so important. They say that 'knowledge is power' - and the more knowledge you gain around sales enablement, the easier it will be for you to unlock its power for your brand.

With that being said, let's dive in!..."

"The proper behavior of a business manager can be summarized in these two concepts:

• Selling is no longer about selling. It's about making it easier for the customer to buy.

• Marketing used to be 80 percent creative and 20 percent logistics; now it's flipped; it's 80 percent logistics and 20 percent creative.

What happens to a company where these two realities are embraced, well-managed, and implemented? Sales go up, even in the midst of a worldwide pandemic.

I'm happy to say, I currently have a stellar example of someone who has embraced, managed, and implemented these two realities..."

online

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

That will be followed by an open discussion.

Hosted by John J. McLaughlin From IT Sales and Marketing Professionals - South Florida

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

• https://zoom.us/j/792850274

You can also join by phone:

• Meeting ID: 792 850 274
• 646 558 8656 US
• +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

• "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Success Magazine - In January they published an article about making 2021 the year you want it to be. If asked, could you respond? Do you have expectations and plans at least drafted to support achieving what you want?

Here are 10 suggestions to help.

Exhibitors & Sponsors

Follow this link to register for one of our Demo Sessions which showcases the exciting new platform for this year's event. Learn about your opportunities to exhibit and sponsor at ITPalooza 3D.

Community Partners

We are inviting our Community Partners to help us grow and expand the technology ecosystem of South Florida. Becoming a partner with SFTA/TechLauderdale will be a rewarding opportunity for everyone. Click here to find out more.

Attendees

More information and registration coming soon!

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP - $500/year
• Tier 3 - $1,000/year
• Tier 2 - $2,500/year
• Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.