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Volume 275, Issue 1 << Previous Issue | Next Issue >>
IT - Marketing
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B2B Digital Marketing Trends In 2021 [Infographic]
The year 2020 was beset with fear, uncertainty, and apprehension as multiple challenges and tragedies occurred worldwide, including the coronavirus pandemic
"Despite the uncertainties, the business world continues to grind on and thrive after it adapted to the challenges brought by 2020. Most changes will become trends in 2021 since most of the previous year's challenges will remain in 2021.

The lockdowns that were meant to keep the number of people infected with COVID-19 low also resulted in the increasing demand and consumption of digital content. Many people started to rely on the internet to get the services and products they need, so marketers had to adjust their budgets and ensure that they'll be effectively used during the pandemic..."

Business 2 Community, February 2nd, 2021
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The Seven (New) Habits Of Successful Marketers In 2021
I was honored recently to be a part of another great RevTech Summit 2021, an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels.
"I'm always happy to talk more about conversion rates, more about math marketing, more about predictable pipeline. We can get into all that. But in this moment, I thought it was important to step back and just talk about what some of the common components I think are going to make marketers and sales professionals successful throughout at least the remainder of 2021 and likely very beyond.

Watch the presentation here, or read on..."

Heinz Marketing, February 2nd, 2021
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4 Reasons To Make Social Media Part Of Your Digital Marketing
In the fast-paced, technology-driven world, the vast part of our day is spent online. Nearly two-thirds of the world's population utilizes the internet, while the average person spends 144 minutes a day browsing through their social media
"While once the medium for friends to connect, social media now forms an essential part of a company's digital marketing strategy. Nowadays, not having a presence on social media can hold your business back, preventing you from achieving your best.

Why social media is important to your brand

Social media is no longer an optional benefit for businesses but an essential method of reaching customers. There are many benefits to having a presence on social media, including:..."

Business 2 Community, February 4th, 2021
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Don't 'Hack' Sales Unless You Know These 3 Things
You are in trouble if you're trying to hack sales - unless you lay a foundation first
"When we say hacking, we mean trying to figure out loopholes and tricks and ways around doing the hard work. The hard work that every company and every sales leader needs to do cannot be hacked. Sure, you can buy some tools and lead lists and send out thousands of emails, but that won't get you very far.

Stop looking for tips and tricks and learn the foundations that every sales leader and company needs. Instead, we'll break down the three most important things every company needs to have to 'hack sales' the right way..."

Sales Hacker, February 5th, 2021
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Digital Marketing Trends In 2021
How will digital marketing change in 2021? Well, it will in some rather obvious ways after a year that everyone wants to forget. But the impact of last year has affected audience behaviour. So what is 2021 looking like?
"Digital marketing is always changing. But last year was a strange one, and it has meant the online landscape will be changing in some very different ways in 2021. We thought we'd take a look.

You will buy on social, not just discover

When social media first became big, it was highlighted as offering two distinct opportunities. The first one was connection. Millions began to connect with old friends and loved ones through platforms like Facebook..."

Business 2 Community, February 4th, 2021
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B2B Reads: Wall Street, Betas, And Enterprise ABM
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week
"We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Selling Is A Human Process

Over the past 10 years, it seems we've been doing everything we can to take the human out of selling, without thinking of the consequences. Thanks for your thoughts, David Brock.

150+ Marketers Share Their Marketing Predictions for 2021

All the predictions you need for marketing in 2021 from some of the experts. Great read via AllFactors..."

Heinz Marketing, February 6th, 2021
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Market Positioning: The Keys To Getting It Right
In today's competitive environment, having a great product or service is table stakes for building a profitable and successful business at scale
"Many companies, after all, have great products but struggle to keep the lights on. While many factors ultimately determine whether a business thrives or shutters, your market positioning strategy plays a critical role.

This article will explore what market positioning is, how to position yourself effectively, and look at some examples from both established and up and coming brands..."

Business 2 Community, February 5th, 2021
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IT - Sales
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How To Develop Your Coaching Sales Funnel To Increase Profits
Just as with every aspect of your business, your coaching programs should offer several levels of commitment, from free to high-end VIP days or mastermind retreats
"Doing so helps new potential clients move from 'getting to know you' to 'raving fan' more easily, and helps ensure you always have a positive cash flow in your business.

You probably already have many of the pieces in place already, so start your sales funnel planning by listing out all the products and services you currently offer, such as:

  • Self-study programs
  • Free webinars or teleseminars
  • Free call days
  • Current coaching offers
  • Ebooks and other resources

It helps to think about all your options in terms of cost, since the lowest-priced products (those on the free end) will be what leads clients into your funnel. So for example you might host a free monthly call during which anyone can ask you questions related to your area of expertise. That would be the top of your funnel..."

Business 2 Community, February 1st, 2021
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How Will You Measure Your Sales Team's Performance In 2021?
As sales leaders look back on 2020, many aren't sure which metrics mined from terabytes of sales data are needed to understand how to plan for, manage, and track their sales teams' performance in 2021
"And the big question on everyone's minds is, 'what data do I need to anchor the 2021 plan on?' Settle on an approach that involves looking back on the sales season desired and set up a system of metrics -behavioral, leading and outcome - that govern how your team executes.

Sales leaders are all inundated with a significant amount of data. The ability to draw insights from data (and act on these insights) is a key capability that separates winners from losers..."

Sales Benchmark Index (SBI), February 2nd, 2021
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Can You Actually Convince Your Customers?
There are a lot of sales people focused on convincing their customers. Somehow they believe they can make their customers buy, make them choose them, if only they do the right job in convincing the customer
"All sorts of techniques are used to try to convince the customer. It may be overwhelming them with information and data supporting what you are trying to convince people to do. We will provide references, case studies to support our arguments. We will reinforce that with incentives or discounts. We may leverage our relationships.

Sometimes we think we have convinced people, when all we have really done is reinforced something they already believed..."

Business 2 Community, February 5th, 2021
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Sales Trends To Keep Up With In 2021: Productivity
As Larry Ellison so aptly put it during the Oracle Cloud CX Virtual Summit, 'Sales automation software should help you actually sell more, not just provide better forecasts to your manager.'
"Our customers tell us that often. Selling more comes down to helping reps spend less time searching, doing data entry, and completing sales activities with fewer clicks, so they can focus their valuable time on actual selling. CRM should help you sell more, not create more work.

We know this is a common challenge. Our recent study with Beagle Research found 90% of digital sellers complain that certain aspects of their job take longer than they should.

In 2020, we released a number of UX enhancements to make Oracle Sales a system of recommendation, not merely a system of record. And this year, we're taking them to the next level..."

Oracle News, February 2nd, 2021
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Social Selling On Linkedin: 12 Tips For Increasing Your Audience
For B2B social sellers, a healthy LinkedIn presence is the 'golden goose'
"It's the most direct and useful tool that you have for generating interest in your products or services and building relationships for mutual benefit.

80% of all social media B2B leads come from LinkedIn. As a B2B social seller, the most crucial task you have on your calendar every single day is to build relationships with the people that make buying decisions within your target organizations. That's where the power of LinkedIn truly lies. 75% of B2B buyers use social media to research their buying decisions. 50% rely on LinkedIn as a part of that process..."

Business 2 Community, February 3rd, 2021
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom February 10th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, February 10th, 2021: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom February 17th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, February 17th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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Principles And Priorities
How do you decide what's a priority?
"We often think of what's important (items that contribute to supporting our goals and objectives) and also what's urgent (items requiring immediate attention but may or may not contribute to the success of meeting our goals and objectives). Scheduling time to action both isn't always easy and can make us conflicted and stressed.

Enter John C. Maxwell. He provides what he views as the three Rs for the Law of Priorities:

  • Requirement
  • Return
  • Reward

To get started he suggests asking yourself:..."

PeopleTek News, February 3rd, 2021
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Virtual Leadership Journey
The best choice for leaders from any where in the world
The Virtual Leadership Journey allows individuals and teams to participate via live webinar.

Virtual Leadership Journey Program Details

  • 12 group coaching sessions (2 hours each)
  • 1 individual coaching session (60 minutes)
  • Sessions meet every other week
  • Available worldwide
  • 6-12 participants per Journey give you the chance to interact with leaders from different companies, learning different perspectives and experiences
  • Access to QwikCoach, our online coaching and support tool
  • Earn continuing education PMI re-certification credits - refer to the PMI Talent Triangle for eligibility

REGISTER NOW!

PeopleTek News, February 3rd, 2021
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Happy Hour showcasing ITPalooza3D Platform
online

Join other leaders in the South Florida tech community as we showcase the interactive 3D platform of ITPalooza.

  • Find out what makes this event unique
  • See the exhibit booths, networking areas, virtual meeting spaces and more!
  • Take a moment to unwind after a long day at the bar or on the dance floor.
  • Network on the patio where you can roast a marshmallow at one of the fire pits or try your skill at fishing at the pond.

More about ITPalooza

Hosted by TechLauderdale

Tuesday, February 18th, 2021: 2:00 PM to 3:00 PM
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Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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