IT News and Events
vBeers South Florida (July 13th) Funky Buddha
Jan 25th, 2021 — Jan 31st, 2021 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 274, Issue 4 << Previous Issue | Next Issue >>
IT - Marketing
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What Makes A Good 'Call To Action' In B2B Content Marketing?
In marketing, a good 'call to action' - which elicits the desired response from our reader or viewer - can elevate content from merely insightful to truly valuable
"There's psychology at play here. Testing tells us that 'learn more' is not an especially persuasive call to action (CTA), while 'get your free guide to corporation tax planning' is. Specificity and relevance matter, as much as the action itself: 'learning' is passive, while 'getting' is active.

But, while it's easy to get hung up on the semantics, the golden rule is this: when producing any content for marketing, we're not selling the product, we're selling the next action..."

Business 2 Community, January 27th, 2021
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How The Best Marketers Get Ahead: They Make Time To Learn
The world's best marketers don't get to the top of their field by accident. They consume the right sources; they read the right books. They take what they learn and put it into practice
"But with the daily demands of most marketing professionals, it's often an uphill battle to take a step back and set aside time to learn new skills. All too often, that quarterly report or urgent client request takes priority, time and time again.

So how do up and coming and advanced marketers prioritize professional development? How much of an impact does having dedicated learning time each week help you grow as a marketer?..."

Business 2 Community, January 25th, 2021
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How The 7 Ps Of Marketing Fit Into Your Marketing Mix
Marketing your products or services used to be simpler in many ways - you sold by word of mouth, from door to door, or through a catalog. But because of that, reach was limited
"Today, while there are more businesses to compete with and more noise for consumers to sort through, there are also many more ways to reach customers and secure a sale.

Even back in the early 1950s, marketing specialists knew that growth would lead to a need for more refined strategies and a guide of some sort to help businesses ensure they were able to go beyond just their idea and begin making actual sales. Luckily for those responsible for marketing today, that knowledge became something that is now widely used for planning, evaluating, and revising the activities of businesses around the world..."

Business 2 Community, January 28th, 2021
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3 Golden Rules Of Marketing Collaboration
In our fast-changing digital landscape, creating marketing campaigns that grab attention requires a wide range of expertise and skills
"Building a cross-functional marketing team that gathers talent from across your company can supercharge your marketing strategy and execution. Bringing people together from across an organization has proven to unleash creativity and innovation and drive results. Individual employees can also benefit from being part of enterprise-wide teams. Their participation can help them develop their management or leadership skills, enhance their creativity, and become more engaged with their colleagues..."
Business 2 Community, January 27th, 2021
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IT - Sales
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Sales Is A Human Process
In the past 10 years, we've done everything we can to take the 'human' out of complex B2B selling.
"We've mechanized the process, focusing on our efficiency and less the customer buying experience. We inflict mass, meaningless outreaches across increasing numbers of channels and increasing volumes of suspects.

Sales growth has become a 'predictable' math equation. 'If it takes so many emails/dials to produce a conversation, to double the conversations, we simply double the emails/dials'..."

Business 2 Community, January 29th, 2021
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Getting What We Want
Sales people are singularly focused on making sales-getting the PO
"In some sense, that's great. We want sales people to be driven to win deals, to get new orders, to grow our revenue.

Sadly, though, this singular focus on orders actually doesn't serve us well. We miss the key issue that drives our ability to get an order.

We focus on getting what we want - the PO. But we will never get what we want until our customers get what they need - a solution to the problem they are trying to address..."

Business 2 Community, January 28th, 2021
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5 Ways To Meet Customers Where They Are
Untangling customer emotion and satisfaction are the hot topics of 2021
"Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere. Ultimately, the goal is to deeply understand customers in order to increase their satisfaction, even in the most challenging situations.

The key to understanding your customers lies in meeting them where they are..."

Business 2 Community, January 28th, 2021
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IT - CRM
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Why CRM Implementations Fail
A customer relationship management (CRM) system is a foundational piece of all sales efforts (and marketing too)
"I have been at different companies that used Salesforce, Microsoft Dynamics, HubSpot Sales, homegrown systems, and even (horror upon horrors) Excel spreadsheets. Although all systems have their pros and cons, not having a system at all is no longer an option.

There are two basic scenarios when you are talking about a CRM implementation..."

Business 2 Community, January 27th, 2021
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom February 3rd 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, February 3rd, 2021: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom February 10th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, February 10th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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12 Steps For Courageous Leadership
What are the '12 Steps for Courageous Leadership'?
"Through hundreds of intensive leadership workshops, PeopleTek has extensively studied the many factors that influence the performance of individual leaders and teams. This book teaches you about the single most important factor affecting performance: Courageous Leadership.

Courageous Leadership means achieving your goals and exceeding in your life's ambitions and objectives while living your professional and personal life the way you want to.

A courageous leadership style is built upon a bedrock of confidence and intuition about one's qualities and limitations, as well as a willingness to develop your limitations and those of your team, while leveraging known strengths..."

PeopleTek News, January 28th, 2021
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Kelly Merbler News
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Are You One Of The 80%?
Studies have shown that approximately 80% of New Year's resolutions fail
"By January 31st, most people will have gotten off track already from what they set out to do in the New Year and they will look back and regret they didn't stay focused on whatever goal that was they set out to achieve.

Over the past several years, I have remained very consistent in reaching the goals that I set for myself.

By no means am I smarter than anyone else, but I am extremely intentional in how I go after my goals..."

Kelly Merbler News, January 25th, 2021
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Sponsor - TechLauderdale
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TechLauderdale's ITPalooza 3D Sponsorships
South Florida's most exciting tech event & expo is going virtual. But this is no boring Zoom event. Our highly interactive virtual 3D platform will make you feel like you are at a real event.
Exhibitors & Sponsors

Follow this link to register for one of our Demo Sessions which showcases the exciting new platform for this year's event. Learn about your opportunities to exhibit and sponsor at ITPalooza 3D.

Community Partners

We are inviting our Community Partners to help us grow and expand the technology ecosystem of South Florida. Becoming a partner with SFTA/TechLauderdale will be a rewarding opportunity for everyone. Click here to find out more.

Attendees

More information and registration coming soon!

March 24th and 25th, 2021
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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