"There's psychology at play here. Testing tells us that 'learn more' is not an especially persuasive call to action (CTA), while 'get your free guide to corporation tax planning' is. Specificity and relevance matter, as much as the action itself: 'learning' is passive, while 'getting' is active.

But, while it's easy to get hung up on the semantics, the golden rule is this: when producing any content for marketing, we're not selling the product, we're selling the next action..."

"Today, while there are more businesses to compete with and more noise for consumers to sort through, there are also many more ways to reach customers and secure a sale.

Even back in the early 1950s, marketing specialists knew that growth would lead to a need for more refined strategies and a guide of some sort to help businesses ensure they were able to go beyond just their idea and begin making actual sales. Luckily for those responsible for marketing today, that knowledge became something that is now widely used for planning, evaluating, and revising the activities of businesses around the world..."

"We've mechanized the process, focusing on our efficiency and less the customer buying experience. We inflict mass, meaningless outreaches across increasing numbers of channels and increasing volumes of suspects.

Sales growth has become a 'predictable' math equation. 'If it takes so many emails/dials to produce a conversation, to double the conversations, we simply double the emails/dials'..."

"Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere. Ultimately, the goal is to deeply understand customers in order to increase their satisfaction, even in the most challenging situations.

The key to understanding your customers lies in meeting them where they are..."

"I have been at different companies that used Salesforce, Microsoft Dynamics, HubSpot Sales, homegrown systems, and even (horror upon horrors) Excel spreadsheets. Although all systems have their pros and cons, not having a system at all is no longer an option.

There are two basic scenarios when you are talking about a CRM implementation..."

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

• https://zoom.us/j/792850274

You can also join by phone:

• Meeting ID: 792 850 274
• 646 558 8656 US
• +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

• "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

"Through hundreds of intensive leadership workshops, PeopleTek has extensively studied the many factors that influence the performance of individual leaders and teams. This book teaches you about the single most important factor affecting performance: Courageous Leadership.

Courageous Leadership means achieving your goals and exceeding in your life's ambitions and objectives while living your professional and personal life the way you want to.

A courageous leadership style is built upon a bedrock of confidence and intuition about one's qualities and limitations, as well as a willingness to develop your limitations and those of your team, while leveraging known strengths..."

"By January 31st, most people will have gotten off track already from what they set out to do in the New Year and they will look back and regret they didn't stay focused on whatever goal that was they set out to achieve.

Over the past several years, I have remained very consistent in reaching the goals that I set for myself.

By no means am I smarter than anyone else, but I am extremely intentional in how I go after my goals..."

Exhibitors & Sponsors

Follow this link to register for one of our Demo Sessions which showcases the exciting new platform for this year's event. Learn about your opportunities to exhibit and sponsor at ITPalooza 3D.

Community Partners

We are inviting our Community Partners to help us grow and expand the technology ecosystem of South Florida. Becoming a partner with SFTA/TechLauderdale will be a rewarding opportunity for everyone. Click here to find out more.

Attendees

More information and registration coming soon!

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP - $500/year
• Tier 3 - $1,000/year
• Tier 2 - $2,500/year
• Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.