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Volume 274, Issue 3 << Previous Issue | Next Issue >>
IT - Marketing
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4 Key Areas Of Marketing Strategy Development
Having a well-defined strategy and clear objectives for your business is crucial
"Having a well-defined strategy and clear objectives for your business is crucial.

However, whether it's due to lack of resources or time, you might sometimes find that your organization puts together a marketing strategy that overlooks key aspects. Not addressing these can significantly impact marketing return on investment (ROI). To ensure you cover all elements of marketing strategy development, we examine some important steps that get overlooked and how you can address them..."

Business 2 Community, January 18th, 2021
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Digital Marketing In 2021: What To Look Out For
The trends that will have the greatest impact on digital marketing this year
"While everything feels unusual at the moment, one thing in life can be certain - the world of digital marketing will continue to be fast moving. Given the pandemic has increased people's focus on online tools and virtual interactions, ensuring digital marketing strategies are in check has arguably never been so important for brands. Digital can move so quickly that just an algorithm update from Google can upend a brand's careful planning.

With that in mind, here are our predictions and recommendations for elements marketers should keep a close eye on in 2021, to ensure their best laid plans not only stay relevant but stand out with rewarding results..."

techradar.pro, January 20th, 2021
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Marketing Budget: How To Make Your Money Stretch
We all know having a strong marketing strategy in place for your business is absolutely vital to its success
"I'm sure you've heard the phrase 'You have to spend money to make money,' but is this true when it comes to developing a marketing budget? We'd like to offer some practical advice for how to market your company when you don't want to break the bank.

How do you market for your business when you are on a budget? Let's dive in!..."

Business 2 Community, January 21st, 2021
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What Are The 5 Ds Of Digital Marketing?
To unlock your online marketing strategy's full potential, it is crucial to know what the five D's of digital marketing are, and how to make use of them
"In simple terms, digital marketing is a marketing strategy through electronic means. Unlike other advertising approaches, it allows you to reach and connect to a wide scope of areas in a cost-effective way. Another advantage of this, among many, is the ability to market the targeted offers, which, in turn, builds stronger customer loyalty.

With that being said, it can be inferred that digital marketing involves the cooperation of consumers as well. Here is where the 5 D's come into play. Individually, they deal with the various ways of how audiences communicate and interact with the brand..."

Business 2 Community, January 20th, 2021
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Does Your 2021 Strategy Include Direct Mail?
You might think direct mail is dead in this age of digital marketing
"In the B2B world, a single channel is not your answer - be it digital or direct. Your marketing plan will be more effective if it consists of a mix of all channels - Email, digital ads, social, events, direct mail, and others.

We all know it takes a least seven touches to generate a qualified lead. And to move a prospect successfully down the funnel to make them sales-ready, you need a good combination of marketing channels. In today's world, where events are online, you are talking about touching these prospects mostly digitally. Using direct mail as part of your omnichannel marketing strategy can help improve response rates.

Unlike digital, direct mail connects with your audience on so many levels:..."

Heinz Marketing, January 21st, 2021
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Inbound Marketing: The Biggest Shifts Happening In Marketing Strategy
If 2020 taught us anything at all, it's that strategic planning and preparation is key. No one could have predicted what would happen in 2020
"Businesses were forced to jump into remote work, and some of us were able to offer guidance on the ins and outs of working from your kitchen table with dogs barking at the Amazon truck in the background. Digital transformation went from a slow and steady walk to a 100-yard sprint for a lot of companies, e-commerce skyrocketed, search engines flooded with information overload - not to mention that our lives were all affected and we began to think a little differently.

This article isn't about discussing the crazy year that just passed, but instead it deals with thinking strategically about how our businesses can grow and prosper in the coming year, focusing on inbound and demand gen strategies..."

Business 2 Community, January 21st, 2021
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What Is B2B Marketing? And How To Do It Successfully
I'm occasionally asked 'What is B2B Marketing?'. I've always thought the answer was obvious.
"But now I've set myself the task of putting it in writing I realise that modern B2B marketing is complex, and now inherits some features from its B2C cousin.

Let's get the acronyms out of the way; B2B stand for Business-to-Business, and B2C means Business-to-Consumer. Done.

Next, who am I am I trying to help with this article? If you are a junior marketing exec or a newly promoted Head of Marketing at a small organisation, this is for you..."

Business 2 Community, January 22nd, 2021
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IT - Sales
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Not Everyone Wants To Be, Or Should Be, A Manager!
The other day, I had a conversation with a salesperson. She wanted some coaching on her career and how she might advance and develop
She said, 'Dave, it seems the only way to advance in my sales career is to be a manager. But I love selling, I love working accounts and doing deals. I'm not sure I want to be a manager - but I still want to advance in my career..'

She's focused on a critical issue too few leaders pay attention to. Not everyone wants to be or should be a manager. We need to think of career paths and continually developing the capabilities of people who want to grow as individual contributors. If we don't, we risk losing some of our most experienced and best people - they will leave, looking for better alternatives..."

Business 2 Community, January 20th, 2021
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The Old World Of Sales Is Not Coming Back - Here's What To Do Next
By adapting to digitized selling and relationship management now, businesses can turn the headwinds of 2020 into tailwinds for 2021
"The pre-pandemic ways of selling and closing deals are not coming back any time soon.

We've seen the end of most in-person events for the foreseeable future. We may not see business travel become a common practice again until the second half of 2021, or even later.

So, how do you keep hitting your numbers, from pipeline to revenue targets, without meeting customers and prospects in-person?..."

ITProPortal, January 21st, 2021
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Pitch Perfect: 25 Tips For Virtual Sales Calls
In sales, you have only one shot to deliver the right message
"In the blockbuster hit Pitch Perfect, Anna Kendrick's character and her all-female acapella group must stay perfectly on pitch in order to win the regional acapella competition. (Spoiler alert - they do!)

In order to win the virtual sale, you too must also stay perfectly on pitch - using the right delivery to convey the right message to the right prospect. Customers are distracted, short on attention, and much less likely to engage virtually. To complicate matters, it's difficult to read body language and gauge interest. I've compiled 25 of my favorite tips for overcoming challenges and improving your success rate on virtual sales calls..."

Business 2 Community, January 20th, 2021
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SF IT Sales
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IT Sales and Marketing Professionals - South Florida
online

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

In-person meetups are suspended until the COVID-19 threat is diminished and public gathering are again allowed, we will run the next meetup (or two) as Zoom video conferences.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

Hosted by John J. McLaughlin

Monday, January 25th, 2021: 12:00 PM to 1:00 PM
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom January 27th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, January 27th, 2021: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom February 3rd 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, February 3rd, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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Tips For Virtual Meetings
Some of you may have already seen Executive Coach Marilyn Brown's outstanding tips for conducting meetings virtually, but they are worth sharing again. We hope you find them helpful!
"Not everyone understands the basic etiquette of on-line meetings - so here are some guidelines that you can use with your teams to ensure a more effective meeting.

For the Meeting Facilitator/Sponsor:

  • Create a clear Agenda prior to the meeting - send it out to the other participants at least 24 hours

  • Make sure the Agenda includes the call in number and link for the meeting

  • Ask everyone who has video to please turn their camera

  • In some cases, voice over IP creates static and background noise. It might be better if people call in on the dial in number vs voice over IP (especially for large groups)

...

PeopleTek News, January 20th, 2021
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Sponsor - TechLauderdale
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TechLauderdale's ITPalooza 3D Sponsorships
South Florida's most exciting tech event & expo is going virtual. But this is no boring Zoom event. Our highly interactive virtual 3D platform will make you feel like you are at a real event.
Exhibitors & Sponsors

Follow this link to register for one of our Demo Sessions which showcases the exciting new platform for this year's event. Learn about your opportunities to exhibit and sponsor at ITPalooza 3D.

Community Partners

We are inviting our Community Partners to help us grow and expand the technology ecosystem of South Florida. Becoming a partner with SFTA/TechLauderdale will be a rewarding opportunity for everyone. Click here to find out more.

Attendees

More information and registration coming soon!

March 24th and 25th, 2021
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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