"Proper planning is highly correlated to marketing that is carried out with greater efficiency and ease, focused more directly on the right audiences and simply more effective overall. But surprisingly, many leaders and organizations do not devote the time required for upfront marketing planning that supports success.

Here, we take a look at three of the planning tools we use most to carry out successful marketing programs for our clients..."

"This revised approach will probably continue well into 2021, as publishers worldwide adjust to the effects of mass vaccinations, recovery from mitigation efforts, and changing economic reality.

As a publisher, it is in your best interest to reflect on all the challenges 2020 brought. Taking an objective view of those changes can help you flesh out an effective strategy for 2021..."

"Now, we know 2021 will continue to see ripple effects from the pandemic and, even when it's over, consumer behavior will never go back entirely to the way it was before.

This has profound implications for brands and marketers in 2021. On top of that, technology and regulatory changes will require preparation. We asked marketing experts how they plan to tackle 2021 - here are the 18 topics they zeroed in on..."

"With the shift to work from home, remote selling has become a cornerstone of successful sales strategies in 2020. And with a new year just around the corner, many sales leaders are wondering how to navigate the uncertainty of 2021.

Life is still very much in flux, so we decided to ask the sales community how they're doing: what's working, what's not, and how WFH frontline reps and sales leaders are adjusting to moving into 2021.

Here's a look at what they had to say..."

"On occasion, when a prospecting email catches my eye, it's because the sender personalized it.

It may come as a surprise some sales teams are still sending out mass-produced email outreaches that are not customized. Personalization is not a new prospecting tactic, but many sales organizations do not take the extra time to personalize their message..."

online

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

In-person meetups are suspended until the COVID-19 threat is diminished and public gathering are again allowed, we will run the next meetup (or two) as Zoom video conferences.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

Hosted by John J. McLaughlin

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

• https://zoom.us/j/792850274

You can also join by phone:

• Meeting ID: 792 850 274
• 646 558 8656 US
• +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

• "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

"The will to win, the desire to succeed, the urge to reach your full potential. these are the keys that will unlock the door to personal excellence..." - Confucius

"Things to consider:

From an individual perspective:

• Where do you want to be more impactful? (personally and professionally)
• What development area(s) would help most with your growth? (financially or intellectually)
• Are there relationships that need to be developed or strengthened?
• How are your communication skills? Do you over or under communicate?
• Do you schedule time for you? (To use however you choose!)
• How could your life be more meaningful?

Read on.

Exhibitors & Sponsors

Follow this link to register for one of our Demo Sessions which showcases the exciting new platform for this year's event. Learn about your opportunities to exhibit and sponsor at ITPalooza 3D.

Community Partners

We are inviting our Community Partners to help us grow and expand the technology ecosystem of South Florida. Becoming a partner with SFTA/TechLauderdale will be a rewarding opportunity for everyone. Click here to find out more.

Attendees

More information and registration coming soon!

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP - $500/year
• Tier 3 - $1,000/year
• Tier 2 - $2,500/year
• Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.