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Jan 11th, 2021 — Jan 17th, 2021 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 274, Issue 2 << Previous Issue | Next Issue >>
IT - Marketing
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3 Planning Tools For B2B Marketing Success
Dedicating ample time upfront to effectively plan out the components that will comprise your B2B marketing efforts for a given period is time well spent
"Proper planning is highly correlated to marketing that is carried out with greater efficiency and ease, focused more directly on the right audiences and simply more effective overall. But surprisingly, many leaders and organizations do not devote the time required for upfront marketing planning that supports success.

Here, we take a look at three of the planning tools we use most to carry out successful marketing programs for our clients..."

Business 2 Community, January 11th, 2021
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B2B Marketing Trends For 2021
A new year has begun and while 2020 wasn't a great year (to say the least), it's time to move on and take a look at helpful marketing trends for 2021
"Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more. Companies were forced to adapt quickly and while some of these changes might have been short-term, a handful are here for the long haul.

I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Hopefully, you can focus on a few that will have the greatest impact on your business moving forward..."

Heinz Marketing, January 16th, 2021
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11 New Tips For A Successful 2021 Email Newsletter Strategy
Due to the COVID-19 pandemic, 2020 has likely generated a slew of changes to your company's email newsletter strategy as well, among many other business operations
"This revised approach will probably continue well into 2021, as publishers worldwide adjust to the effects of mass vaccinations, recovery from mitigation efforts, and changing economic reality.

As a publisher, it is in your best interest to reflect on all the challenges 2020 brought. Taking an objective view of those changes can help you flesh out an effective strategy for 2021..."

Business 2 Community, January 15th, 2021
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How Sponsorship Increases Brand Awareness And Generates Good Will
Do you have a local sports club that you support? Sponsors help them operate through providing funding or support in other ways. Some of the events you attend probably also receive sponsorship
"The biggest sports teams in the world have sponsorship splashed across the uniforms. The NBA has even succumbed to the lure of extra money after decades of refusing to have sponsor branding on the uniforms.

This blog explores what sponsorship is, how it works and its benefits to businesses..."

Business 2 Community, January 16th, 2021
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The 18 Best Marketing Strategies For 2021 (From The Experts)
When we compiled our list of 2020 marketing tactics at the end of 2019, no one had any idea what was really in store for the year to come
"Now, we know 2021 will continue to see ripple effects from the pandemic and, even when it's over, consumer behavior will never go back entirely to the way it was before.

This has profound implications for brands and marketers in 2021. On top of that, technology and regulatory changes will require preparation. We asked marketing experts how they plan to tackle 2021 - here are the 18 topics they zeroed in on..."

Business 2 Community, January 11th, 2021
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IT - Sales
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How Sales Pros Are Adapting To Remote Work
Nearly a year in and we're still not ready to call it a new normal just yet.
"With the shift to work from home, remote selling has become a cornerstone of successful sales strategies in 2020. And with a new year just around the corner, many sales leaders are wondering how to navigate the uncertainty of 2021.

Life is still very much in flux, so we decided to ask the sales community how they're doing: what's working, what's not, and how WFH frontline reps and sales leaders are adjusting to moving into 2021.

Here's a look at what they had to say..."

Sales Hacker, January 13th, 2021
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Is Your Customer Prepared For This Meeting?
We are all busy. Whether it's going from call to call, virtual meeting to virtual meeting, or just getting things done; we never seem to have enough time
"Inevitably, things slip, delay, priorities change-not because they need to change, but people's attention is diverted to something else.

Dealing with the reality of people being too busy and constantly shifting focus, requires us to do things differently, to engage our customers differently..."

Business 2 Community, January 15th, 2021
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Sales Prospecting Techniques For 2021
When was the last time you read a sales prospecting email? I'm sales' worst nightmare, I rarely ever open and read sales emails; like many, they are sent directly to my delete box
"On occasion, when a prospecting email catches my eye, it's because the sender personalized it.

It may come as a surprise some sales teams are still sending out mass-produced email outreaches that are not customized. Personalization is not a new prospecting tactic, but many sales organizations do not take the extra time to personalize their message..."

Heinz Marketing, January 16th, 2021
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SF IT Sales
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IT Sales and Marketing Professionals - South Florida
online

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

In-person meetups are suspended until the COVID-19 threat is diminished and public gathering are again allowed, we will run the next meetup (or two) as Zoom video conferences.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

Hosted by John J. McLaughlin

Monday, January 25th, 2021: 12:00 PM to 1:00 PM
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom January 20th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, January 20th, 2021: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom January 27th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, January 27th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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2021 Needs Versus Desires
We dealt with the challenges that 2020 provided us, now it's time to assess if/how our needs and desires have changed from last year or if they have pretty much remained the same
"The will to win, the desire to succeed, the urge to reach your full potential. these are the keys that will unlock the door to personal excellence..." - Confucius

"Things to consider:

From an individual perspective:

  • Where do you want to be more impactful? (personally and professionally)
  • What development area(s) would help most with your growth? (financially or intellectually)
  • Are there relationships that need to be developed or strengthened?
  • How are your communication skills? Do you over or under communicate?
  • Do you schedule time for you? (To use however you choose!)
  • How could your life be more meaningful?

Read on.

PeopleTek News, January 11th, 2021
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Sponsor - TechLauderdale
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TechLauderdale's ITPalooza 3D Sponsorships
South Florida's most exciting tech event & expo is going virtual. But this is no boring Zoom event. Our highly interactive virtual 3D platform will make you feel like you are at a real event.
Exhibitors & Sponsors

Follow this link to register for one of our Demo Sessions which showcases the exciting new platform for this year's event. Learn about your opportunities to exhibit and sponsor at ITPalooza 3D.

Community Partners

We are inviting our Community Partners to help us grow and expand the technology ecosystem of South Florida. Becoming a partner with SFTA/TechLauderdale will be a rewarding opportunity for everyone. Click here to find out more.

Attendees

More information and registration coming soon!

March 24th and 25th, 2021
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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