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Volume 274, Issue 1 << Previous Issue | Next Issue >>
IT - Marketing
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10 Ideas To Improve Your 2021 Marketing Plans
Since this post won't go live until shortly into the new year, let me break my own rule of saying 'Happy New Year!' too late in the new year!
"But I'm like everyone, hopeful that 2021 will be a bit brighter than 2020.

As we head into the year and start to ramp up our business engines for the year, I wanted to take a moment to share 10 ideas that I hope everyone can incorporate into their marketing for the new year.

1. Make sure you are market oriented:

By market oriented I mean that you work to bring the customer inside your business and look at the business from the point of view of the folks that you are selling to..."

Business 2 Community, January 7th, 2021
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4 Digital Marketing Mistakes To Avoid In 2021
The power of digital marketing needs no mention. It's one of the cheapest yet most powerful marketing tools that can help you reach out to your target audience and boost your sales efficiently to increase your profit
"But the key to being a successful digital marketer is in knowing the right way of using the digital platform for the best results.

For that, you have to know the mistakes that can adversely affect your marketing efforts. This makes it easier to avoid them and be on the right track for the overall success of your business.

So here are 4 major digital marketing mistakes that you should avoid in 2021..."

Business 2 Community, January 7th, 2021
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Humor Is Essential For A Company's Productivity And Marketing
Sometimes it's the sense of humor and human touch that all a tiny store may need to separate itself from the online behemoth retailer.
"Humor has positive benefits such as promoting social relationships, reducing stress, and strengthening the immune system. Working in environments that favor humor will definitely bring benefits not only for employees, but also for companies.

1. Humor makes you memorable.

For many people, contacting a customer service number is a terrifying interaction, accompanied by a fear of not receiving adequate assistance or attention. But imagine what is possible if, all of a sudden, that interaction turns into something that will make your client's day..."

Business 2 Community, January 4th, 2021
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Planning Your 2021 Marketing Strategy
2020 changed the way marketing executives and business owners approached their digital strategies
"As we enter 2021, it's the perfect time to take inventory of what may have worked and what needs to be adjusted for the new year, and this requires data. Let's be honest here, Ironistic is full of nerds. We love taking deep dives into data and strategizing tactics months in advance. Let's bring you into our world to help you plan your 2021 marketing strategy..."
Business 2 Community, January 6th, 2021
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IT - Sales
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Can Your Sales Rep Be Influenced By Commission?
Compensation is important, but it is not always the most important sales motivator
'Assessing your team on three factors determines their level of influence to drive sales

Once rep influence is confirmed, be aggressive with plan design to get the most from your sales team

Sales leaders often take for granted that money motivates reps to sell more. When sales activities do not go as planned, the first adjustment is usually to the compensation plan..."

Forrester, January 5th, 2021
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom January 13th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, January 13th, 2021: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom January 20th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, January 20th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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Virtual Leadership Journey 187 - Session 1 - Jan. 20th
This is session 1 of a 12 session event that kicks off on January 20th from 12:00 pm - 2:00 (Eastern)
All sessions are conducted via videoconference.

Virtual Leadership Journey Program Details:

  • 12 group coaching sessions (2 hours each)
  • 1 individual coaching session (60 minutes)
  • Sessions meet every other week
  • Available worldwide
  • 6-12 participants per Journey give you the chance to interact with leaders from different companies, learning different perspectives and experiences
  • Access to QwikCoach, our online coaching and support tool
  • Earn continuing education PMI re-certification credits - refer to the PMI Talent Triangle for eligibility

REGISTER TODAY!

PeopleTek News, January 8th, 2021
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Kelly Merbler News
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3 Tips For A Successful Start To 2021
You see, the purpose of a resolution relates to something we WANT to change, while an intention is something we take action TO change. It's the difference between a noun and a verb.
"More than 90% of people will begin their New Year with a resolution, but 50% of those resolution makers will quit by the end of January. Why? Because creating change isn't easy. If it were, everyone would do it. I was actually a member of the 'quitters club' for many years until I changed my mindset. This shift began with no longer making resolutions, but instead, I shifted to a setting of intentionality with my goals..."
Kelly Merbler News, January 5th, 2021
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Julie Kantor News
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Mentoring Efforts At Your Company
Ready to build or boost your mentoring program? Reach out to our team today.
"Often, workplace mentoring initiatives are perceived as 'nice to have' or just 'good for employee morale'. While both these perceptions are valid, the research clearly shows mentorship is not just nice to have-it is a must have for overall employee and business success. This report compiles the latest research and groundbreaking insights on the return on investment of workplace mentoring programs. In particular, it describes the impact of mentoring initiatives on: talent development, manager success, retention, employee engagement, and diversity and inclusion..."
Julie Kantor News, January 5th, 2021
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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